"Although we have made good progress advancing our sustainability agenda, the last twelve months have served to further reinforce the importance of sustainability and the need to accelerate this work. We all need to play our part in transforming our industry into one that is genuinely built around circularity" says Helena Helmersson, CEO H&M Group.

Some highlights from 2020 include:

• 64.5% of the materials are from recycled or more sustainable sources.

• H&M reached the goal that 100% of our cotton is organic, recycled or sourced in a more sustainable way.

• H&M sets a new ambitious material goal, aiming to use 30% recycled material by 2025. This is supported by breakthroughs in the recycling of post-consumer fabric without quality loss. Innovations are moving out of the lab to their brands – Monki’s collection in collaboration with HKRITA’s Green Machine being one of many examples.

• To continue the journey of becoming a fully circular organisation, H&M Group has developed a multi-brand packaging system with bags made of certified paper. They have been introduced to customers at COS, ARKET, Monki and Weekday and selected H&M brand markets and will be further rolled out in the upcoming months.

• To become even more transparent, H&M brand trialed an on-product-transparency pilot with the Higg Index, a tool to create comparability of sustainability performance across the fashion industry. 7 million customers participated in this test.

• H&M helps customers to access and enjoy fashion in a more sustainable way with new business models such as COS Resell and Arket Rental.

• H&M further promoted sustainable change within the industry by launching Treadler – enabling other companies to access our supply chain.