#Sustainability

2021-04-29

Birla Cellulose wins innovative & sustainable supply chain award by UN Global Compact Network India

Birla Cellulose, part of the Aditya Birla Group and one of the largest global manmade cellulosic fibre (MMCF) producer, has emerged as a winner in the first edition of the “National Innovative and Sustainable Supply Chain Awards” by UN Global Compact Network India.

The case study presented by the company – Liva Reviva by Birla Cellulose & Fully Traceable Circular Global Fashion Supply Chains – was awarded for innovation in recycled and circular fibre made with pre-consumer fabric waste and end-to-end ‘live’ supply chain transparency and traceability through its unique blockchain-based platform GreenTrack™.

This case study solves two unique challenges: mounting textile waste which is either incinerated or landfilled due to lack of recycling technologies, and lack of transparency / traceability in the scattered, complex and long fashion supply chains.

Mr Dilip Gaur, Business Director of Birla Cellulose and Managing Director, Grasim Industries said, “We are proud to be recognised for our innovative Next Generation solution for upcycling the textile waste, reducing the pressure on virgin materials and establishing transparency in complex fashion value chain. These efforts are aligned to our prioritized UN SDG goals and dedicated to building circular business models which are based on partnerships that add value to stakeholders, people and planet”.

Ms Shabnam Siddiqui, Executive Director, UN Global Compact Network India said, “the first edition of the awards witnessed outstanding case studies from prestigious organizations with notable contributions to adoption and implementation of innovative and sustainable supply chain practices in their organizations. We congratulate Birla Cellulose for their pioneering work done in accelerating circularity and transparency in the supply chain in a short time, which are high priority UN Sustainable Development Goals”.

Birla Cellulose has achieved a path breaking innovation in manufacturing viscose fibre “Liva Reviva” using 20% pre-consumer cotton fabric waste following the principles of circular economy. This innovation has the distinction of Recycled Claim Standard (RCS) and portrays Birla Cellulose's commitment to developing NextGen solutions.

Through its pioneering platform GreenTrack™ based on blockchain technology, Birla Cellulose along with their value chain partners tracks material flow real time in the supply chain of fibre, from certified forests to the end consumers. Through simple scan of QR code end-to-end sustainability journey is visible to consumers and helps them make an informed purchase decision.

Since the launch in 2020, multiple global brands have added Liva Reviva to their sourcing basket as they take decisive steps towards circular economy. Our close-knit partnerships across the global value chains helped us to establish ‘viable reverse logistics’ and created higher value for textile waste for small scale waste recyclers.

Birla Cellulose is prioritizing the increased use of alternate feedstock like textile waste and is committed to accelerate innovations that are aligned with UN SDGs 2030.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

A new standard to combat plastic waste in forests

With DIN SPEC 35808 “Tree Shelter for Forestry Applications,” the testing and research service provider Hohenstein, in collaboration with Rottenburg University of Forestry, as well as forestry authorities and industry partners, has established a clear framework for bio-based and fully biodegradable tree shelters. The pre-standard defines requirements and practical testing methods designed to reduce plastic waste in forests and strengthen the long-term protection of soil and the environment.

Denim moves towards sustainability

EIM (Environmental Impact Measurement), the global reference platform for measuring the environmental impact of garment finishing, presents the second edition of its annual report Denim Industry Progress & Insights 2025. The study analyses over 100,000 real denim finishing processes, providing an accurate and up-to-date view of the industry’s evolution towards more sustainable models.

Europe’s textile future at a turning point: New 2030 Circularity Blueprint aims to scale recycling and unlock investment opportunities

The EU textile system is at a critical crossroads. Today, less than 1% of discarded garments are recycled into new garments, despite EU-wide obligations for separate collection. In response, Global Fashion Agenda (GFA) is launching the 2030 Circularity Blueprint, in partnership with ReHubs. This ambitious initiative is designed to support the transformation of the EU textile ecosystem to advance textile-to-textile recycling and drive the transition to a circular economy.

The LYCRA Company launches LYCRA® ADAPTIV fiber for nonwovens, advancing comfort and fit in disposable hygiene at INDEX™ 26

The LYCRA Company, a leader in innovative and sustainable fibers for apparel and personal care, today announced the official global launch of LYCRA® ADAPTIV fiber for nonwovens at INDEX™ 26, in Geneva, Switzerland, May 19–22. This breakthrough stretch fiber, already trusted by leading global apparel brands, now ushers in a new era of comfort, fit, and performance for baby diapers, disposable hygiene products, adult incontinence, and feminine care.

Seamless Splicer to headline Mesdan S.p.A. presentation at ITM 2026

MESDAN S.p.A. will once again participate in ITM 2026, Turkey’s most important textile trade fair. The Italy-based leading manufacturer of yarn joining solutions and textile testing equipment,will be exhibiting at the booth of their local agent for the spinning, SARTEKS MAKINA at Hall 7, Stand 701A.

Elastic yarns to become more recyclable and environmentally friendly in future

On 29 April 2026, ITA student Tobias Dickmeiß was awarded a sponsorship prize by the Wilhelm Lorch-Stiftung for his innovative approach, to replacing conventional elastane with elastic yarns made from thermoplastic copolyester elastomers (TPC). Thanks to their thermoplastic nature and compatibility with typical polyesters used in the textile industry, elastic TPC yarns offer improved recyclability. Furthermore, the use of the melt-spinning process in yarn production eliminates the need for solvents that are harmful to the environment and human health.