#Retail & Brands

Hendrik Alpen new Communications Director H&M Group

Hendrik Alpen, currently Head of Engagement and Transparency within H&M Group Sustainability, will take on the role as Communications Director H&M Group. Hendrik will succeed Andreas Eriksson, who has decided to leave the company to explore new opportunities.

Hendrik has a long background within the company, with extensive experience from both Communications and Sustainability, in Sweden, Bangladesh and Germany, where he previously worked as Head of Communications and PR. 

He will start his new position during January, 2024 and report to Helena Helmersson, Chief Executive Officer H&M Group.

Hendrik Alpen © H&M Group
Hendrik Alpen © H&M Group


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#Raw Materials

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#Heimtextil 2026

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