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#Sustainability

Models showcase Infinna™ in Finland’s Top Model episode

You can’t talk about Finnish fashion without talking about innovation. That’s why this season’s Huippumalli Haussa (Finland’s Top Model) featured not just hot names on the Finnish modelling scene, but also the hot innovations set to transform the fashion industry globally — including our regenerated, made-from-waste textile fiber Infinna™.

Infinna™ – not just cloth made with it, but also the actual fiber as well as the different forms the cellulose it’s made from takes during the production process – was beautifully displayed on two of the five finalists competing for the top model title in an episode focused on sustainability that premiered November 10, 2022 on Finland’s MTV3.

The models were styled by Noora Makkonen with hair by Q Hair and makeup by Fatma Bendrisin Tiimi for a professional photo shoot with photographer Kanerva Mantila.

Take a look at the models wearing our innovation in the images below (©Kanerva Mantila).

© 2022 Kanerva Mantila
© 2022 Kanerva Mantila



The show also featured textile fiber innovations  from Ioncell, Metsä Group and SPINNOVA®.

© 2022 Kanerva Mantila
© 2022 Kanerva Mantila



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#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

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#Recycling / Circular Economy

Responsible Textile Recovery Act of 2024 signed by Governor

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#Textiles & Apparel / Garment

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

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#Europe

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

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#Sustainability

YKK recognized with Top ‘A’ rating by CDP for climate change leadership for third consecutive year

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#Weaving

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#Man-Made Fibers

Teijin Carbon Europe receives EcoVadis Silver status – ranked among the top 15% of evaluated companies

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#Research & Development

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#Spinning

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#Knitting & Hosiery

SHIMA SEIKI returns to ShanghaiTex

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#Research & Development

Fraunhofer CCPE presents the “Monomaterial Design Set” – Innovative solutions for circular product design

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#Man-Made Fibers

arena introduces renewable LYCRA® EcoMade fiber in its latest swimwear collection

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