#Recycling / Circular Economy

2022-09-01

FRUIT OF THE LOOM® and RECOVER™ launch affordable and sustainable t-shirt collection

Fruit of the Loom® has partnered with Recover™ to release a collection of classic, unisex t-shirts made from responsibly sourced fabric and material. (Photo: Recover™)

Fruit of the Loom, maker of the iconic FRUIT OF THE LOOM® branded apparel, is partnering with leading materials science company, Recover Textile Systems, S.L., maker of Recover™ fiber, to release a new collection of classic, unisex t-shirts beginning today.

With inclusive sizing and responsibly sourced fabric and material, each sustainably designed t-shirt is made with 20% Recover™ best-in-class recycled cotton fiber and is available in eight colors. Each t-shirt is priced at $15. The limited-edition collection will be available for purchase starting August 30 on Fruit.com and Amazon, while supplies last.

The new Recover™ cotton t-shirt collection is one of the many ways Fruit of the Loom is delivering against their goal to “increase sustainable sourcing across key materials” as outlined in the company’s global sustainability plan, Fruitful Futures™. The plan documents specific commitments across three key pillars—People-Centric, Planet-Conscious and Product Authenticity.

The new range of tees are made with 20% Recover™ recycled cotton fiber, transforming textile waste into new garments. (Photo: Fruit of the Loom®)

“This collection is the latest way Fruit of the Loom is producing more sustainable products across the entire business. As one of the world’s largest manufacturers and marketers of casual wear, we are committed to reducing our environmental impact across the total value chain,” said Mercedes Lopez, Vice President of Corporate Social Responsibility at Fruit of the Loom.

The partnership with Recover and the use of their cotton enables the company to offer a circular sustainable program that utilizes textile production waste to create high-quality recycled cotton fiber. Recover’s proprietary recycled cotton fiber is one of the lowest-impact fibers available in the market, significantly reducing the carbon and water footprint of the apparel produced with the fiber. By partnering with Recover, Fruit of the Loom continues to demonstrate its innovation and commitment to sustainability.

"We're delighted to collaborate with Fruit of the Loom in order to accelerate the adoption of sustainable initiatives within the casual wear segment. The universality of the collection perfectly fits with the values of the Recover™ brand to achieve circular fashion for all,” said Boris Mercier, Senior Vice President of Marketing at Recover.

For more information on the new collection or Fruit of the Loom’s sustainability commitments, visit http://Fruit.com.

The Fruit of the Loom® x Recover™ tee collection (Photo: Recover™)

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Reju announces site selection for first U.S. industrial sized facility regeneration hub in Rochester, New York

Reju, the textile-to-textile regeneration company, today announced it has selected the site for its first U.S.-based industrial facility marking a significant milestone in its efforts to scale globally. This future Regeneration Hub will be in Rochester, New York, reinforcing Reju’s commitment to the adoption of circular textile system across key regions worldwide.

Canopy introduces a first-of-its-kind $2 billion USD investment blueprint to decarbonize global materials supply chains

Today, the global, solutions-driven not-for-profit Canopy joined partners at Davos to introduce a new finance model designed to accelerate the growth of low-carbon materials and transform the paper, packaging, and textile supply chains. The event was anchored by a keynote speech from Sri A Revanth Reddy, Hon’ble Chief Minister of Telangana, with India set to host the first iteration of the new investment blueprint.

Huixing acquires insolvent Mayer & Cie.

Insolvency proceedings for the circular knitting and braiding machine manufacturer Mayer & Cie. were opened on December 1, 2025. Immediately following the opening of proceedings, the complete cessation of business operations was initiated. Most employees were subsequently given notice effective the end of February 2026. The production of the remaining orders in the circular knitting segment is expected to be completed by the end of the month. As early as December 2025, Mayer & Cie.’s braiding machine division was sold to an Italian investor.

Testing and research laboratory ensures safe and more sustainable products worldwide

For 80 years, Hohenstein has stood for independent testing, scientific expertise and practical solutions. Today, the testing and research service provider supports manufacturers and brands worldwide in making textiles, hardlines and medical devices safe, more sustainable and market-ready – thereby building trust among consumers. With an international presence and interdisciplinary expertise, Hohenstein supports its customers from production through to market launch, helping them navigate an environment of growing regulatory and societal demands.