#Recycling / Circular Economy

2022-09-01

FRUIT OF THE LOOM® and RECOVER™ launch affordable and sustainable t-shirt collection

Fruit of the Loom® has partnered with Recover™ to release a collection of classic, unisex t-shirts made from responsibly sourced fabric and material. (Photo: Recover™)

Fruit of the Loom, maker of the iconic FRUIT OF THE LOOM® branded apparel, is partnering with leading materials science company, Recover Textile Systems, S.L., maker of Recover™ fiber, to release a new collection of classic, unisex t-shirts beginning today.

With inclusive sizing and responsibly sourced fabric and material, each sustainably designed t-shirt is made with 20% Recover™ best-in-class recycled cotton fiber and is available in eight colors. Each t-shirt is priced at $15. The limited-edition collection will be available for purchase starting August 30 on Fruit.com and Amazon, while supplies last.

The new Recover™ cotton t-shirt collection is one of the many ways Fruit of the Loom is delivering against their goal to “increase sustainable sourcing across key materials” as outlined in the company’s global sustainability plan, Fruitful Futures™. The plan documents specific commitments across three key pillars—People-Centric, Planet-Conscious and Product Authenticity.

The new range of tees are made with 20% Recover™ recycled cotton fiber, transforming textile waste into new garments. (Photo: Fruit of the Loom®)

“This collection is the latest way Fruit of the Loom is producing more sustainable products across the entire business. As one of the world’s largest manufacturers and marketers of casual wear, we are committed to reducing our environmental impact across the total value chain,” said Mercedes Lopez, Vice President of Corporate Social Responsibility at Fruit of the Loom.

The partnership with Recover and the use of their cotton enables the company to offer a circular sustainable program that utilizes textile production waste to create high-quality recycled cotton fiber. Recover’s proprietary recycled cotton fiber is one of the lowest-impact fibers available in the market, significantly reducing the carbon and water footprint of the apparel produced with the fiber. By partnering with Recover, Fruit of the Loom continues to demonstrate its innovation and commitment to sustainability.

"We're delighted to collaborate with Fruit of the Loom in order to accelerate the adoption of sustainable initiatives within the casual wear segment. The universality of the collection perfectly fits with the values of the Recover™ brand to achieve circular fashion for all,” said Boris Mercier, Senior Vice President of Marketing at Recover.

For more information on the new collection or Fruit of the Loom’s sustainability commitments, visit http://Fruit.com.

The Fruit of the Loom® x Recover™ tee collection (Photo: Recover™)

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

Solving the Feedstock Gap: Unlocking Post-consumer Feedstocks for Textile-to-Textile Recycling in Europe

Fashion for Good launches Project FAE (Feedstock Activation Europe) to develop the sorting and pre-processing infrastructure needed to channel non-rewearable post-consumer textiles into textile-to-textile (T2T) recycling at scale. The project is a practical response to one of the most pressing problems in textile circularity: making post-consumer waste a viable, commercially competitive raw material for recyclers.

BASF at Techtextil 2026: Helping to shape the future of the textile industry with tangible solutions

At the leading international trade fair for technical textiles and nonwovens from April 21 to 24, 2026 at the Messe Frankfurt, BASF will present numerous solutions and new projects in the textile sector to customers and partners at booth B 68 in hall 11.0. The focus is on product innovations and future-oriented technologies.

BTMA backs global growth while investing in future UK leaders

As one of a number of new initiatives launched this year, the British Textile Machinery Association (BTMA) is launching the UK-India Textile Machinery Coalition. The UK-India Free Trade Agreement, signed in July 2025, has implications that extend across sourcing, competitiveness and long-term trade dynamics, believes BTMA CEO Jason Kent.

China projected to increase cotton production, yields, and imports in 2026/27

World cotton production in the 2026/27 season is projected at 25.9 million tonnes, exceeding global consumption of 25.2 million tonnes, according to the May 2026 issue of Cotton This Month. That means both production and consumption are expected to remain close to current season levels, while global cotton trade is projected to decline by 2.7% to approximately 9.6-9.7 million tonnes.