In the second half of 2020, BCI was delighted to welcome 197 new members, including 24 retailers and brands and 170 suppliers and manufacturers, as well as one new civil society organisation and two new associate members.

The latest retailers and brands to join BCI and support Better Cotton are:

BIG W, DR Ling Indústria e Comércio, Eterna Mode GmbH, Galeria Karstadt Kaufhof GmbH, JD Sport Plc, JYSK, Koton Magazacilik Tekstil Sanayi Ve Ticaret A.S., Lands End, Luxottica Group, Maison Tess, Marc Cain GmbH, Masai Clothing Company, Mustang Group, New Balance Athletics, Inc., Newbale Clothing Pty Limited, Peek & Cloppenburg KG Hamburg, Reiss, Sprinter Megacentros del Deporte SL, Stitch Fix. Inc, Suzhou Les Enphants Children Articles Co., Ltd, The Workwear Group Pty Ltd, Tommy Bahama, Wehkamp and Zimmermann Wear Pty Limited.

In 2020, Koton Magazacilik Tekstil Sanayi Ve Ticaret A.S. became the first Turkish brand to join BCI. Mrs Gülden Yilmaz, Koton Board Member, said, “Sustainability is vital for our business and essential to address our consumers’ changing priorities and needs. As an important step in our sustainability journey, we became the first Turkish brand to become a member of BCI. We are proud to raise awareness of the initiative and Better Cotton in Turkey. We aim to source 10 percent of all our cotton-containing products as Better Cotton by the first anniversary of our BCI membership (November 2021), rising to 60 percent over the next five years.”

DelRio (DR Ling) became BCI’s second Brazilian retailer and brand member in 2020. “By joining BCI, we affirm our purpose to continuously improve our commitment to the environment and more sustainable practices. Our ambition is to progressively expand our sourcing of more sustainable cotton in the coming decade to reach the target of 100% of our cotton sourced as Better Cotton,” said Carlos Pereira de Souza, President, Del Rio.