Lidl has been a partner of the Cotton made in Africa initiative since February 2020. Now, the company is making a major move towards African cotton by integrating sustainable cotton into the production of its own textile brands. By 2022, Lidl intends to be using exclusively sustainable cotton, which will be achieved primarily through Cotton made in Africa. Under this system, a licensing fee is paid for each textile item bearing the CmiA seal. CmiA then reinvests this fee in its projects in Africa, which focus on providing small-scale farmers with training in sustainable cultivation methods and in business fundamentals. This training enables the cotton farmers to maintain soil fertility and to use only rainwater to irrigate their fields, for example. In addition, the CmiA standard prohibits the use of genetically modified seeds as well as the deforestation of primary forests. CmiA is currently supporting around 900,000 small-scale farmers in ten countries.

By increasing the demand for more sustainable CmiA-verified cotton, Lidl is making an important contribution to African small-scale farmers and their families. This growth in demand will also make it possible to implement additional measures to support people and to protect the environment in CmiA project regions.