Lidl backs Cotton made in Africa

Lidl has been a partner of the Cotton made in Africa initiative since February 2020. Now, the company is making a major move towards African cotton by integrating sustainable cotton into the production of its own textile brands. By 2022, Lidl intends to be using exclusively sustainable cotton, which will be achieved primarily through Cotton made in Africa. Under this system, a licensing fee is paid for each textile item bearing the CmiA seal. CmiA then reinvests this fee in its projects in Africa, which focus on providing small-scale farmers with training in sustainable cultivation methods and in business fundamentals. This training enables the cotton farmers to maintain soil fertility and to use only rainwater to irrigate their fields, for example. In addition, the CmiA standard prohibits the use of genetically modified seeds as well as the deforestation of primary forests. CmiA is currently supporting around 900,000 small-scale farmers in ten countries.

By increasing the demand for more sustainable CmiA-verified cotton, Lidl is making an important contribution to African small-scale farmers and their families. This growth in demand will also make it possible to implement additional measures to support people and to protect the environment in CmiA project regions.

“We are thrilled that our partner Lidl is expanding the role played by Cotton made in Africa in its product range. Such a substantial, forward-looking commitment to our initiative helps us further expand our activities in our partner countries in Africa and make an essential contribution to better living conditions and environmental protection�, says Tina Stridde, managing director of the Aid by Trade Foundation, commenting on the expansion of CmiA’s partnership with Lidl.

To help consumers recognise the brand, Lidl is marking the sustainable textiles with Cotton made in Africa’s red seal. Starting February, these products will be available on Lidl´s Non-Food offers in Lidl’s stores and online shop in Germany as well as in Lidl locations in other countries.