In the Canopy report, “buttons” are assigned as a measure of a brand’s sustainability performance. Eastman maintains a total score of 30 buttons for the sustainable production of Naia™.

Maintaining a dark green T-shirt designation since their 2022 audit and a light green designation since 2019, Eastman has consistently demonstrated its dedication to developing fibers that prioritize sustainable sourcing of raw material, low-impact production, safe handling of chemicals and fiber innovation. Through its portfolio of sustainable fibers, including renowned Naia™ Renew and Naia™ Renew ES, Eastman continues to push the boundaries of what’s possible with a combination of technology, vision and industry collaboration.

"As a pioneer in sustainability, we are driven by a shared purpose to innovate and create products that not only meet the highest standards of quality and performance but also contribute to a healthier planet,” said Carolina Sister Cohn, global marketing leader for Eastman’s textiles division. “We will continue to push the boundaries of innovation further, developing solutions that harmonize customers’ needs with the well-being of our environment."

Canopy recognizes and commends Eastman for its dedication to advancing next-generation fibers. The report specifically highlights Eastman's launch of Naia™ Renew ES, a remarkable achievement. Naia™ Renew ES incorporates 20% U.S.-grown cotton linters, which helps offset the use of virgin wood content. This results in a remarkable 60% certified* recycled content in the fiber production process. This innovative product exemplifies Eastman's unwavering commitment to developing sustainable solutions that combat waste pollution and reduces reliance on virgin materials without compromising performance or quality.