Eastman Naia™ champions sustainable progress in Paris through its innovative fibers and its key collaborations with leading European mills.

Cellulosic acetate, in its usual filament fiber form, is renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, Naia™ adds an entire world of new potential. Naia™ Renew staple is a versatile fiber sourced from 60% sustainably sourced wood pulp and 40% recycled waste material through GRS-certified mass balance accounting, using a low-impact, closed-loop process. Designed for both woven and knitted fabrics, it blends perfectly with premium materials such as wool, cashmere, and linen to create lightweight, breathable textiles. Renowned for its durability and quick-drying properties, Naia™ Renew staple enhances fabrics with a skin-friendly softness that ensures superior comfort. Its low density contributes to a refined, pearl-like luster while keeping garments lightweight.

At Première Vision, Eastman Naia™ will present a curated selection of fabrics and garments developed in collaboration with partners and brands and designed to meet the demands of today’s fashion-forward and environmentally conscious consumers. The potential of Naia™ fibers is already inspiring brands worldwide. This is evident in the numerous commercial garments and market-ready applications on display at the stand, key inspirations that showcase how Naia™ is now a staple in shops and wardrobes everywhere. At Stand 6R30, visitors can explore collections that showcase Naia™ Renew’s ability to enhance both performance and aesthetic appeal across a variety of applications, under the motto “Sustainable Style, your way.”

Aligned with its core values for mainstreaming circularity, Eastman Naia™ takes the opportunity at Première Vision to celebrate its valuable partnerships with leading mills in Europe, recognized for their advanced textile expertise and sustainability initiatives. These collaborations support the shift towards nearshoring, helping to reduce lead times, streamline logistics, and minimize transportation-related emissions, ultimately lowering the overall environmental footprint.

Furthermore, they ensure that Naia™ Renew staple fibers are integrated into high-quality fabrics that meet the needs of today’s fashion.

Among these key partners, many of whom are present at Première Vision, is Riopele in Portugal, which has adopted Naia™ Renew fiber to create sustainable spun yarns and high-performance fabrics. “At Riopele, through the aim of innovation and creativity, we transformed Naia™ Renew fiber into sustainable spun yarns and created differentiating fabrics with outstanding performance,” says a spokesperson from Riopele. “This partnership with Eastman marks a major milestone in our ongoing commitment to sustainability and showcases how companies from different backgrounds can work together to create a more circular future.” Similarly, Pakipek from Turkey integrates Naia™ Renew into its environmentally responsible women’s wear textiles.

External Use

“Through our collaboration with Eastman, Pakipek utilizes acetate yarn to produce staple fiber products with exceptional softness and enhanced sustainability. This innovative blend delivers superior comfort and supports eco-friendly practices. We take pride in contributing to a more. sustainable future for a better world,” says a representative from Pakipek. In response Eastman Naia™ confirms: “Partnering with leading mills like Riopele, Pakipek, and many more allows us to bring Naia™’s vision to life on a global scale. Together, we are creating high-quality, innovative textiles that combine performance, aesthetics, and responsibility, paving the way for a more. circular future.”

Première Vision Paris offers a key platform for Eastman Naia™ to connect with designers, brands, and innovators, and share its responsible vision. From this perspective Ruth Farrell, General Manager of Eastman’s Textiles Business, will join the panel “How savoir-faire is reinventing the living world” on February 11, 2025 (5:00 pm – 5:45 pm). The discussion will explore innovative,  bioengineered and bio-based materials and lab-grown alternatives reshaping fashion’s relationship with nature.