#Recycling / Circular Economy

2025-03-20

Eastman showcased Naia™ Renew full product application Matrix at Intertextile 2025 Spring/Summer Expo

Eastman, global specialty materials company and manufacturer of Naia™ Renew cellulosic fibers, unveiled the most comprehensive product application matrix of its Naia™ fiber brand at the China International Tex>le Fabrics and Accessories (Spring/Summer) Expo. Making its debut, the innovative “Naia™ On The Move” new blending solution concept offers a fresh take on active urban fashion, redefining comfort and versatility, and reinforcing Eastman’s commitment to driving sustainable innovation in the fashion industry.

"Naia™ On The Move" introduces a new blending solution concept, redefining next-to-skin comfort and versatility in urban apparel. This innovative approach enhances fabric performance, ensuring superior softness, breathability, and durability for modern city lifestyles © 2025 Eastman

Five years of innovation: From China debut to global expansion

“Since its initial successful adoption in the Chinese market in 2020, Naia™ staple fiber has embarked on a five-year journey of innovation and persistence. As a novel fiber, Naia™ staple has not only filled a market gap but has also become a key force in helping brands achieve their sustainability goals,” said Chad Doub, global segment leader of staple fibers for Eastman’s textiles division. “Over the past five years, Naia™ staple fiber applications have expanded from loungewear to casual T-shirts, knitwear, and beyond. At our booth, visitors discovered the latest applications in activewear, denim, woven fabrics, and home textile fillings – our most extensive showcase yet.”

“Naia™ On The Move” new blending solution concept: Redefining next-to-skin comfort and versatility in urban apparel

In the fast-paced urban lifestyle, seamless transitions across different seVngs have become essential. To meet this demand, Eastman introduced the “Naia™ On The Move” concept at the expo. This new application extends the outstanding properties of Naia™ Renew staple fiber to the light sports sector, offering consumers unparalleled comfort and convenience.

Naia™ Renew staple fiber stands out with its exceptional moisture management, breathability, and soW, lightweight feel. Its adaptive performance ensures comfort across varying temperatures and humidity levels, making it an ideal choice for commuting, working, and light sports activities. Moreover, Naia™ Renew staple fabric is highly durable, maintaining its smooth surface, reduced pilling, and offering excellent shape retention even aWer repeated wear and washing. “Just as smart technology is reshaping modern lifestyles, we are redefining next-to-skin ‘comfort on the move.’ “Naia™ On The Move” is not just an innovation in application but a lifestyle concept designed to deliver all-day comfort and ease,” said Chad Doub.

Naia™ Renew is a sustainable circular fiber composed of 60% sustainably sourced wood pulp and 40% GRS-certified recycled* waste materials. Utilizing Eastman’s carbon renewal technology (CRT), this process breaks down hard-to-recycle waste material into basic molecules to make new cellulose acetate fibers without compromising quality. This innovation offers a scalable solution to two of the world’s most pressing environmental issues: waste pollution and raw material overconsumption.

At the expo, Eastman also highlighted Naia™ Renew staple fiber's application in denim, achieving a balance between comfort and sustainability in denim. Additionally, its use in woven woolen fabrics, ranging from structured shirts to tweed coats, showcases its versatility. The fiber’s integration into home textile fillings further embeds sustainability into everyday living, demonstrating its vast potential.

*Naia™ Renew recycled content is achieved by alloca6on of recycled waste material using GRS-certified mass balance process.

Eastman Naia™ highlights circularity and responsible sourcing at Textile Exchange 2026

Scaling sustainable practices across businesses, supply chains and landscapes is one of the defining challenges facing the textile industry. At the 2026 Textile Exchange Conference, held October 12–16 in Vancouver under the theme “The Implementation Era,” Eastman Naia™ showcased how its commitments to circularity, responsible sourcing and forest conservation translate into practical action.

Eastman Naia™ brings versatility to Kingpins Amsterdam

Denim continues to evolve, responding to changing consumer expectations for comfort, adaptability and functionality across different styles, occasions and seasons. At Kingpins Amsterdam, taking place October 14–15, Eastman Naia™ highlights how the versatility of Naia™ Renew staple fiber can help manufacturers address different denim needs through thoughtful fiber blending, while preserving the distinctive character of denim.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Reju expands textile-to-textile recycling network with six international fabric manufacturers

Reju, a textile-to-textile regeneration company, is expanding its industrial network through collaborations with six fabric manufacturers in Europe and the Americas. The initiative aims to accelerate the integration of regenerated polyester into textile manufacturing and support the development of finished fabrics for commercial applications.

Trützschler expands technical service capabilities for spinning mills in Pakistan

Faster support, shorter downtime and advanced repair capabilities: customers across Pakistan can now benefit from the Trützschler Service Station at its new location in Lahore. By combining Trützschler service expertise with state-of-the-art diagnostic equipment, the new facility helps spinning mills resolve technical issues more quickly and maintain reliable production.

Stäubli to introduce new S3292 dobby for high-speed weaving at ITME India 2026

Stäubli will introduce its new S3292 dobby at ITME India 2026, taking place from December 4 to 9 at the India Expo Centre & Mart in Greater Noida, Uttar Pradesh. Designed for high-speed air-jet weaving, the new machine will be among the highlights of the company's presentation, which also includes warp preparation systems, cam motions, Jacquard technologies and digital services.

DITF develops bio-based binding fibers for wood-fiber insulation materials

As part of the CelluWoodFlex project, the German Institutes of Textile- and Fiber-Research in Denkendorf (DITF) are developing bio-based cellulose ester fibers as alternative binding fibers for flexible wood fiber insulation materials. In addition to the spinning process and the production of suitable staple fibers, the institute is also investigating how wood and cellulose fibers can be separated and recycled at the end of their useful life.

Magnera highlights HighPleat™ filtration media technology at FiltXPO 2026

At FiltXPO 2026, held on October 28–29 at the Minneapolis Convention Center in Minneapolis, Minnesota, Magnera highlighted advances in air filtration media architecture, with a particular focus on its HighPleat™ platform for MERV 8–10 applications. The technology combines a lofted fiber structure with optimized pore architecture to address the challenge of balancing filtration efficiency, airflow resistance and contaminant-holding capacity.

Ahlstrom expands depth filtration media production capacity at US facility

Ahlstrom has completed a major investment in its Kingston manufacturing facility in New York, USA, expanding production capacity for high-performance depth filtration media. The modernization of Line 3 is designed to improve manufacturing efficiency, enhance quality control and increase flexibility in producing different product widths.