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#HEIMTEXTIL 2025

Eastman Naia™ showcases “All-Night Comfort” at Heimtextil 2025

At Heimtextil 2025, Eastman introduces the latest innovation in its sustainable fiber portfolio: Naia™ Renew for fill applications. Expanding beyond its proven success in bedding and towels, Naia™ Renew now transforms comforters and quilts with breathable comfort, luxurious softness, and unparalleled ease of care. This represents a significant evolution in the application of Naia™ in home textiles, meeting the growing demand for high-performance, more responsible solutions.
Already celebrated for its role in premium bedding and towels, Naia™ Renew now expands in fill applications, setting a new standard in comfort, performance and sustainability © 2025 Eastman
Already celebrated for its role in premium bedding and towels, Naia™ Renew now expands in fill applications, setting a new standard in comfort, performance and sustainability © 2025 Eastman


Manufactured through Eastman’s molecular recycling technology, Naia™ Renew fiber incorporates 60% sustainably sourced wood pulp and 40% recycled waste materials via GRS-certified mass balance. This innovative process reduces waste and carbon footprints while supporting a circular economy.

When it comes to performance, Naia™ Renew delivers a unique combination of breathability and moisture management, creating a dry and relaxing sleep environment. As the human body generates moisture throughout the night, effectively managing trapped sweat is essential for maintaining a restful micro-climate. Naia™ achieves this by addressing every phase of moisture control: absorption, transport, and evaporation The high-performance fibers enable moisture to be wicked away and dispersed effectively, while the quick-drying properties of Naia™ create a consistently dry environment, preventing discomfort and supporting uninterrupted rest. The innovative insulation, featuring a unique Y-shaped fiber cross-sectional design, provides a bulky, loft, soft hand, more air retention for warmth, inherited moisture management and breathable performance from Naia™ fiber. The fibers efficiently absorb moisture without becoming saturated, ensuring lightweight comfort. This allows them to cope with all the temperature and humidity changes that occur during the night, adapting perfectly to the needs of the body and rest.

Naia™ Renew enhances comforters with breathable properties that improve airflow and moisture management, outperforming traditional mono-fiber fills in water-vapor resistance and transmission tests. The fibers also bring supreme softness, with a silky and lightweight feel that delivers an unmatched sense of luxury, gently draping around the body for ultimate coziness. Hypoallergenic and resistant to bacterial growth, Naia™ fibers reduce odors and stay fresh, ensuring comforters remain clean and inviting. Additionally, Naia™ Renew fibers are machine washable and resistant to insect pests, offering practical and durable solutions for busy modern lifestyles. These attributes position Naia™ Renew as a game-changer in home textiles design, providing “All-Night Comfort” for bedding and comforter fill that ensures longer-lasting relaxation.

At Hall 11.0, Booth 61, Heimtextil visitors can immerse themselves in Naia™ Renew’s transformative potential. Through interactive displays and product demonstrations, attendees can explore how this groundbreaking fiber for home applications is setting a new standard in comfort, performance, and sustainability.



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Denim continues to evolve, responding to changing consumer expectations for comfort, adaptability and functionality across different styles, occasions and seasons. At Kingpins Amsterdam, taking place October 14–15, Eastman Naia™ highlights how the versatility of Naia™ Renew staple fiber can help manufacturers address different denim needs through thoughtful fiber blending, while preserving the distinctive character of denim.

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Heimtextil 2025 records visitor increase and showcased future interior design

Heimtextil 2025 ended with full exhibition halls, 142 participating nations, another increase in exhibitors and visitors as well as with top satisfaction ratings. Over four days, more than 50,000 buyers experienced the latest collections, materials and textile solutions for the entire interior design at first hand from over 3,000 exhibitors. The Heimtextil Trends 25/26 by Alcova Milano and the installation ‘among-us’ by star designer Patricia Urquiola set new standards for interior design, retail and hospitality. The content programme centered on AI-driven design, sustainable production processes and future interiors.

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Kornit Digital to transform spaces with Infinite Home Décor applications at Heimtextil 2025

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Indorama Ventures celebrates 45 years of Trevira CS® and other innovative products and concepts at Heimtextil 2025

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LENZING™ Lyocell Fill expands portfolio to enhance comfort, resource efficiency and design versatility in filling applications

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