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#Yarn & Fiber

Eastman successfully reconfirmed dark green shirt in 2024 Canopy Hot Button ranking and report for sustainable Naia™ fibers

Once again, this year, Eastman and its innovative Naia™ cellulosic fibers have earned the coveted dark green shirt designation in the Canopy Hot Button Ranking and Report, underscoring the steadfast commitment to protecting ancient and endangered forests while driving innovation in Next Generation fiber solutions.

With “buttons” being used in the report as a measure of MMCF producers sustainability performance across seven critical categories, Eastman maintained an impressive score of 30 buttons for the sustainable production of Naia™ cellulosic fibers. This recognition has been consistently reconfirmed since 2022, after Eastman’s first light green designation in 2019, reflecting their ongoing efforts to prioritize sustainable raw material sourcing, low-impact production processes, and fiber innovation that comes with a lighter impact on the planet.

© 2024 Eastman
© 2024 Eastman


“This confirmation once again motivates us to continue striving for change in the development of sustainable textile solutions,” said Carolina Sister Cohn, global marketing leader for Eastman’s textiles division. “Through our Naia™ brand, we are guided by a vision of shaping a more sustainable future of textiles – one where innovation and responsibility come together to meet the evolving needs of our customers while safeguarding the planet for generations to come.”

“Canopy applauds Eastman for its continued leadership in keeping critical Ancient and Endangered Forests out of its supply chain and investing in scaling Next Gen Solutions,” said Nicole Rycroft, Canopy’s Founder and Executive Director. “These efforts have resulted in it achieving a dark green shirt and being one of the top-rated MMCF producers in this year’s Hot Button Report.”

The Naia™ Renew portfolio, including the groundbreaking Naia™ Renew ES, has also been a cornerstone of this success. Already available at scale, Naia™ Renew ES is created from a blend of 40% certified recycled waste materials, 20% certified recycled cellulose, and 40% sustainably sourced wood pulp. This innovative fiber has become a preferred choice for sustainability-driven brands like Reformation which has already launched its 2nd collection and is gaining increasing traction in retail markets worldwide.

By investing in cutting-edge technologies and industry collaboration, Eastman is redefining what is possible in sustainable fiber innovation. The company remains committed to advancing its mission of creating high-quality, eco-conscious solutions that support the well-being of the planet, industry workers, and consumers alike.

© 2024 Eastman
© 2024 Eastman



More News from Eastman

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

#Man-Made Fibers

Eastman Naia™ launches Sustainability Progress Report and 2025-2030 Sustainability Goals at Textile Exchange Conference, reaffirming commitment to circular innovation

At the Textile Exchange Conference 2025, Eastman Naia™ released its 2025 Sustainability Progress Report and announced its 2025–2030 Sustainability Goals, presenting a record of genuine progress and outlining a renewed roadmap for the years ahead. This announcement demonstrates Naia™’s long-standing commitment to driving an industry-wide shift toward sustainability through scalable, commercially viable material solutions.

#Yarn & Fiber

Eastman and Huafon Chemical to establish local cellulose acetate yarn manufacturing facility in China

Eastman (NYSE: EMN) today announced a formal strategic partnership with Huafon Chemical to establish a joint facility to produce cellulose acetate yarn. The facility will be dedicated to localized production and product innovation of Eastman Naia™ cellulose acetate filament yarns in China.

#Denim

Eastman Naia™ transforms the denim narrative from the inside out at Kingpins, New York

At this year’s Kingpins New York, on display at Booth Y7, Eastman Naia™ unveils a four-look denim capsule collection created in collaboration with Advance Denim, one of the world’s leading sustainable denim mills, and LA-based denim designer Loren Cronk. This creative partnership unites fiber innovation, responsible manufacturing, and bold design into a shared vision which transforms denim from the inside out.

More News on Yarn & Fiber

#Man-Made Fibers

Trevira CS® ignites Heimtextil 2026 with "WE CARE" campaign

Indorama Ventures, a global sustainable chemical company, announces its Trevira CS® brand’s powerful and socially responsible presentation at Heimtextil 2026 in Frankfurt, Germany, from January 13 to 16, 2026. The impactful theme of the show: “WE CARE.”

#Recycled_Fibers

CARBIOS and Wankai sign strategic PET biorecycling pact

CARBIOS (Euronext Growth Paris: ALCRB) and Wankai New Materials (“Wankai”), a listed subsidiary of Zhink Group, the 3rd largest PET producer in China and 4th worldwide, announce the signing of the definitive agreement establishing a strategic partnership for the industrial rollout of CARBIOS’s PET biorecycling technology in Asia. The first milestone will be the construction of a PET biorecycling plant in China.

#Yarn & Fiber

Fulgar voice at the Milan Fashion Institute

Daniela Antunes, Marketing Manager at Fulgar, participated as an expert speaker at the XVII edition of the Master in Brand & Product Management of the prestigious Milano Fashion Institute, which trains well-rounded professionals capable of managing both the creative and strategic-managerial aspects of the fashion & luxury sector.

#Fabrics

SENSIL® by NILIT and ROICA™ by Asahi Kasei collaborate to reduce apparel’s footprint

Rapidly transforming apparel into a lower-carbon industry requires collaboration, innovation, and creativity. In this spirit, SENSIL® by NILIT and ROICA™ by Asahi Kasei have collaborated to introduce the concept of a new fabric with less environmental impact, combining SENSIL® ByNature, a NILIT Biomass Balanced Nylon 6.6 yarn, and Biomass Balanced ROICA™ premium stretch fiber, both designed for high-performance apparel.

Latest News

#Recycling / Circular Economy

Advanced Recycling Conference 2025 fuels innovation across key waste streams

The Advanced Recycling Conference (ARC) 2025 brought together nearly 220 experts from 28 countries to spotlight pioneering advancements and foster industry collaboration in recycling across diverse waste streams including plastics, textiles, automotive and other materials.

#Dyeing, Drying, Finishing

Navis TubeTex announces U.S. partnership with Icomatex

Navis TubeTex, a global leader in advanced dyeing and finishing machinery solutions, is pleased to announce a new partnership with Icomatex (www.icomatex.com), a respected European manufacturer of high-quality stenters and textile finishing equipment. Under this agreement, Navis TubeTex will exclusively represent the Icomatex stenter line in the United States.

#Recycling / Circular Economy

ADVANSA launches ADVA®tex: A new step toward textile-to-textile recycling

ADVANSA has introduced ADVA®tex, a new filling fibre made entirely from recycled pre-consumer textile waste, positioning the material as a significant step forward in textile-to-textile (T2T) recycling. The fibre is designed for use in duvets, pillows, mattresses, and furniture applications and is available in three versions.

#Knitting & Hosiery

KARL MAYER celebrates 35 years of EL pattern drive

KARL MAYER is celebrating an anniversary this year: on 30 November 1990, the first warp knitting machine with electronic guide bar control, the KS 4 EL, was delivered – another milestone for patterning. As early as 1980, the SU gearbox with the MRS42SU had initiated the transition from mechanical chains to digital data.

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