#Yarn & Fiber

2024-12-05

Eastman successfully reconfirmed dark green shirt in 2024 Canopy Hot Button ranking and report for sustainable Naia™ fibers

Once again, this year, Eastman and its innovative Naia™ cellulosic fibers have earned the coveted dark green shirt designation in the Canopy Hot Button Ranking and Report, underscoring the steadfast commitment to protecting ancient and endangered forests while driving innovation in Next Generation fiber solutions.

With “buttons” being used in the report as a measure of MMCF producers sustainability performance across seven critical categories, Eastman maintained an impressive score of 30 buttons for the sustainable production of Naia™ cellulosic fibers. This recognition has been consistently reconfirmed since 2022, after Eastman’s first light green designation in 2019, reflecting their ongoing efforts to prioritize sustainable raw material sourcing, low-impact production processes, and fiber innovation that comes with a lighter impact on the planet.

“This confirmation once again motivates us to continue striving for change in the development of sustainable textile solutions,” said Carolina Sister Cohn, global marketing leader for Eastman’s textiles division. “Through our Naia™ brand, we are guided by a vision of shaping a more sustainable future of textiles – one where innovation and responsibility come together to meet the evolving needs of our customers while safeguarding the planet for generations to come.”

“Canopy applauds Eastman for its continued leadership in keeping critical Ancient and Endangered Forests out of its supply chain and investing in scaling Next Gen Solutions,” said Nicole Rycroft, Canopy’s Founder and Executive Director. “These efforts have resulted in it achieving a dark green shirt and being one of the top-rated MMCF producers in this year’s Hot Button Report.”

The Naia™ Renew portfolio, including the groundbreaking Naia™ Renew ES, has also been a cornerstone of this success. Already available at scale, Naia™ Renew ES is created from a blend of 40% certified recycled waste materials, 20% certified recycled cellulose, and 40% sustainably sourced wood pulp. This innovative fiber has become a preferred choice for sustainability-driven brands like Reformation which has already launched its 2nd collection and is gaining increasing traction in retail markets worldwide.

By investing in cutting-edge technologies and industry collaboration, Eastman is redefining what is possible in sustainable fiber innovation. The company remains committed to advancing its mission of creating high-quality, eco-conscious solutions that support the well-being of the planet, industry workers, and consumers alike.

Eastman Naia™ highlights circularity and responsible sourcing at Textile Exchange 2026

Scaling sustainable practices across businesses, supply chains and landscapes is one of the defining challenges facing the textile industry. At the 2026 Textile Exchange Conference, held October 12–16 in Vancouver under the theme “The Implementation Era,” Eastman Naia™ showcased how its commitments to circularity, responsible sourcing and forest conservation translate into practical action.

Eastman Naia™ brings versatility to Kingpins Amsterdam

Denim continues to evolve, responding to changing consumer expectations for comfort, adaptability and functionality across different styles, occasions and seasons. At Kingpins Amsterdam, taking place October 14–15, Eastman Naia™ highlights how the versatility of Naia™ Renew staple fiber can help manufacturers address different denim needs through thoughtful fiber blending, while preserving the distinctive character of denim.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Lenzing and Kaihara to debut REMOD denim collection at Kingpins Amsterdam

The Lenzing Group, a global producer of wood-based fibers for the textile and nonwovens industries, has partnered with Japanese denim manufacturer Kaihara Corporation to launch the “REMOD Collection”. The collection combines three of Lenzing's fiber offerings for denim applications: TENCEL™ Lyocell Standard, TENCEL™ Lyocell – HV100 and TENCEL™ Lyocell dtex 2.2.

Circ and Huafon partner to scale textile-to-textile recycling in China

Circ® and Huafon, a leading spandex producer in China, are partnering to build and scale a new multi-phase textile-to-textile recycling site in China, expanding Circ's global pathway to industrial scale. The project will be located within Huafon's industrial footprint and will use Circ's technology to process polycotton textile waste and recycle both inputs, recovering recycled PTA, recycled MEG and recycled cellulosic pulp for use in new textiles. The site will be developed in phases, with Phase 1 designed for approximately 200 metric tons of textile waste per day and additional capacity planned.