#Yarn & Fiber

2024-12-05

Eastman successfully reconfirmed dark green shirt in 2024 Canopy Hot Button ranking and report for sustainable Naia™ fibers

Once again, this year, Eastman and its innovative Naia™ cellulosic fibers have earned the coveted dark green shirt designation in the Canopy Hot Button Ranking and Report, underscoring the steadfast commitment to protecting ancient and endangered forests while driving innovation in Next Generation fiber solutions.

With “buttons” being used in the report as a measure of MMCF producers sustainability performance across seven critical categories, Eastman maintained an impressive score of 30 buttons for the sustainable production of Naia™ cellulosic fibers. This recognition has been consistently reconfirmed since 2022, after Eastman’s first light green designation in 2019, reflecting their ongoing efforts to prioritize sustainable raw material sourcing, low-impact production processes, and fiber innovation that comes with a lighter impact on the planet.

“This confirmation once again motivates us to continue striving for change in the development of sustainable textile solutions,” said Carolina Sister Cohn, global marketing leader for Eastman’s textiles division. “Through our Naia™ brand, we are guided by a vision of shaping a more sustainable future of textiles – one where innovation and responsibility come together to meet the evolving needs of our customers while safeguarding the planet for generations to come.”

“Canopy applauds Eastman for its continued leadership in keeping critical Ancient and Endangered Forests out of its supply chain and investing in scaling Next Gen Solutions,” said Nicole Rycroft, Canopy’s Founder and Executive Director. “These efforts have resulted in it achieving a dark green shirt and being one of the top-rated MMCF producers in this year’s Hot Button Report.”

The Naia™ Renew portfolio, including the groundbreaking Naia™ Renew ES, has also been a cornerstone of this success. Already available at scale, Naia™ Renew ES is created from a blend of 40% certified recycled waste materials, 20% certified recycled cellulose, and 40% sustainably sourced wood pulp. This innovative fiber has become a preferred choice for sustainability-driven brands like Reformation which has already launched its 2nd collection and is gaining increasing traction in retail markets worldwide.

By investing in cutting-edge technologies and industry collaboration, Eastman is redefining what is possible in sustainable fiber innovation. The company remains committed to advancing its mission of creating high-quality, eco-conscious solutions that support the well-being of the planet, industry workers, and consumers alike.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.

Heberlein reinforces its commitment to the Chinese market

Heberlein, globally recognised as a leading provider of air interlacing and air texturing jets for synthetic filament yarns, is consolidating its success in the Chinese market with its APh- and APe-series for DTY applications. Particularly in the field of Air Covering, Heberlein technologies combine excellent quality with significant savings in compressed-air consumption. A new service hub in Shengze City underlines the company’s long-term commitment in the Chinese market.

RE&UP’s Next-Gen Cotton fibers power Zalando private label t-shirt collection crafted from innovative recycled textiles

RE&UP Recycling Technologies’ Next-Gen Cotton powers a new collection from Zalando’s private labels, marking a step forward in bringing textile-to-textile recycled fibers into commercial fashion production. Launching on Zalando in August, the collection comprises five t-shirts across YOURTURN by Zalando and Even&Odd by Zalando, made from a circular-knit fabric blending 80% organic cotton with 20% RE&UP Next-Gen Cotton — textile-to-textile recycled fiber produced from textile waste. This is the first time RE&UP's recycled fibers feature in Zalando's private label assortment.

Heimtextil Trends 27/28: ‘Home-Maxxing’ between performance and respite

Sleep better, recover faster, live more efficiently: the desire for optimisation has long since reached our homes. Under the title ‘Home-Maxxing – The Performance of Everyday Living’, Heimtextil Trends 27/28 show how our relationship with efficiency-driven thinking and technology is influencing the design of spaces and textiles. The more sleep, wellness, routines, materials and spaces are optimised, the stronger the desire for a home that does not demand even more of us.