Eastman's move into the bedding market follows the success of Naia™ in the fashion industry. Now the company is working with an expert who has created dynamic product experiences that have led to a better night's sleep for more than 15 years.

Miller's new line with Naia™ Renew features blended sheets with cotton and lyocell in a variety of colors, as well as bed pillows, comforters, and mattress pads. All products will promote the synergistic connection between technology and sustainability to provide sleepers with new experiences in comfort and well-being.

"One of the reasons we're excited to work with Tracy is that she is never going to compromise on quality and performance," said Dnyanada Satam, segment market manager for fiber textiles at Eastman. "She is experienced in bringing innovative bedding products to the market, and one of the great strengths of Naia™ Renew is that it is a circular solution that is available at scale."

Two in three U.S. consumers say they are more interested in purchasing bed sheets made from sustainable fibers since the COVID-19 pandemic, according to a 2021 Eastman study. More than half of U.S. consumers say comfort (69%), quality (66%) and softness (60%) are very important to their bed sheet purchase decisions.

Hypoallergenic Naia™ Renew fibers are naturally skin friendly and provide bedding with excellent moisture management qualities, resulting in a drier, cooler, and more comfortable night's sleep.