Nonwovens / Technical Textiles

2021-12-02

Nice-Pak unveils flushable wet wipes that break apart 5X faster than toilet paper

Nice-Pak Products, a pioneer and global leader in the manufacturing and distribution of pre-moistened wipes, today unveiled its new Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes, a breakthrough flushable* wet wipe that is strong and durable yet breaks apart five times faster than the leading brand of two-ply toilet paper. Now available on Amazon, Nicencleanwipes.com and in many major retailers starting in the beginning of 2022, Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes are designed to provide an advanced level of security to help eliminate the fear of clogged plumbing.

The patent pending SecureFLUSH™ Technology results in a unique, 100% cellulose nonwoven wipe that is strong enough to clean, yet break apart rapidly, when flushed. With Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes, consumers can achieve a fresher clean and ensure responsible care for their plumbing, septic and sewage systems. Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes contain naturally derived ingredients and are made from 100% biodegradable** plant-based fibers.

“After six years of rigorous testing and development, we're thrilled to introduce a truly innovative product that consumers can trust knowing it’s safe to flush as it breaks apart five times faster than toilet paper? and delivers a refreshing cleaning experience. Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes perfectly exemplify our company's continued commitment to sustainability and innovation," said Michael Lyons, VP of Business Development & GM of Brands, Nice-Pak. “As the makers of the first wet wipe, we continue to pioneer innovation in the category and exceed industry expectations.”

Arthur Julius created the first disposable wet wipe in 1957 with a vision that pre-moistened wipes would become the optimal delivery system for cleaning, sanitizing and enhancing personal health and wellness. Using a converted food packet packaging machine, he created the original Wet Nap® wipe, which became a foodservice first at Kentucky Fried Chicken (KFC). Nice-Pak has been leading the wet wipe category ever since through a relentless commitment to innovation and the highest quality products.

A fourth-generation family-owned company, Nice-Pak’s purpose is helping the world stay healthy and well, one wipe at a time and is embodied through environmental responsibility and community education. Today, Nice ‘N CLEAN® has the broadest line of sustainable wet wipes in the category, covering baby wipes and flushable wipes to hand wipes and disinfecting wipes.



The Nice ’N CLEAN® brand’s mission is to keep families healthy while protecting our planet with the highest quality and most environmentally-friendly wipes possible. To support Nice-Pak’s commitment to sustainability, all Nice ’N CLEAN® wipes are made with plant-based fibers which we are committed to source from certified sustainable forests. Visit Sustainability (nicencleanwipes.com) to learn more about our commitment to sustainability in our products and processes.

Leading Brand © 2021 Nice-Pak
Leading Brand © 2021 Nice-Pak


Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes are available now on Nicencleanwipes.com and Amazon for $16.99 for packages containing 6 packs of 42-count wipes. The product will also be available at many major retailers both online and on store shelves starting in the beginning of 2022.


* Safe for well-maintained sewer and septic systems. Not recommended for basement pump systems.

** When disposed of in the toilet.





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