Yarn & Fiber

2021-07-14

norda™ launches flagship product with DSM’s bio-based Dyneema® fiber

World’s first seamless (trail) running shoe with bio-based Dyneema®. (Photo credit: Chris DeStefano: DSMPMPR010)
Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, today confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”

In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.




“The latest development with norda™ is an example of how Dyneema® fibers are enabling our customers to deliver the highest performing products made with the most sustainably sourced materials to end consumers,” states Marcio Manique, Global Business Director, Consumer & Professional Protection, DSM Protective Materials. “Incorporating bio-based Dyneema® fibers means there’s no compromise when it comes to performance or sustainability.”

norda™ launches flagship product with DSM’s bio-based Dyneema® fiber. (Photo: norda: DSMPMPR010)
norda™ launches flagship product with DSM’s bio-based Dyneema® fiber. (Photo: norda: DSMPMPR010)


Together with suppliers, customers and key partners, DSM is building an integrated product portfolio that enables both innovation and environmental responsibility. The partnership between DSM and norda™ breaks the historical boundaries of footwear development in the trail running category and proves that performance and sustainability should always run together.


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