#Yarn & Fiber

2020-05-20

Lenzing wins “Global PR Breakthrough” at PRWeek Global Awards 2020

Lenzing is delighted to have been named winner in the “Global PR Breakthrough” category at this year’s PRWeek Global Awards on May 19, with the TENCEL™ “Feels So Right” movement.

An international awards program that celebrates global excellence in the PR and communications industry, PRWeek Global Awards is one of the most recognized awards in the in-house and agency sectors of the global communications and marketing industry. Being awarded “Global PR Breakthrough” is testament to Lenzing’s achievements and recognition of the impressive results that Lenzing has accomplished in the transformational journey of TENCEL™ from a B2B to a B2B2C brand.

The award entry was entitled, “Salvaging the reputation of fashion by enabling the industry to ‘Feels So Right’ with the TENCEL™ brand”. We showcased how the launch of the integrated TENCEL™ “Feels So Right” movement campaign enabled us to tackle issues and leverage different communication channels, such as PR, Digital and co-branding campaigns to communicate our message. Through our ongoing efforts and catering for a B2B audience, consumers, media and influencers, our achievements spanned across the business whilst increasing media awareness and encouraging a change in consumer behavior.

According to the judging panel, Lenzing was able to strategically showcase the achievements of the TENCEL™ “Feels So Right” movement and it was praised as an “authentic” campaign. “We are honored to receive this prestigious award,” shared Harold Weghorst, Vice President of Global Brand Management, Lenzing AG. “To win in this category is not only great recognition of our work but this award will further establish Lenzing as a driver in sustainability and a catalyst for positive change in the global fashion and home textile industry. We look forward to joining forces with more of you to create a more sustainable world together!”

Lenzing reports improved half-year results and advances strategic transformation

Despite a persistently challenging market environment in the first half of 2026, characterized by volatile energy and raw material prices, subdued global consumer demand and intensified competition from Asia, the Lenzing Group significantly improved its financial performance. Net result after tax more than doubled to EUR 35.6 million, compared with EUR 15.2 million in the first half of 2025. Free cash flow increased to EUR 45.8 million, while EBITDA amounted to EUR 239.2 million. Revenue totaled EUR 1.27 billion, compared with EUR 1.34 billion in the previous year.

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.

Heberlein reinforces its commitment to the Chinese market

Heberlein, globally recognised as a leading provider of air interlacing and air texturing jets for synthetic filament yarns, is consolidating its success in the Chinese market with its APh- and APe-series for DTY applications. Particularly in the field of Air Covering, Heberlein technologies combine excellent quality with significant savings in compressed-air consumption. A new service hub in Shengze City underlines the company’s long-term commitment in the Chinese market.

RE&UP’s Next-Gen Cotton fibers power Zalando private label t-shirt collection crafted from innovative recycled textiles

RE&UP Recycling Technologies’ Next-Gen Cotton powers a new collection from Zalando’s private labels, marking a step forward in bringing textile-to-textile recycled fibers into commercial fashion production. Launching on Zalando in August, the collection comprises five t-shirts across YOURTURN by Zalando and Even&Odd by Zalando, made from a circular-knit fabric blending 80% organic cotton with 20% RE&UP Next-Gen Cotton — textile-to-textile recycled fiber produced from textile waste. This is the first time RE&UP's recycled fibers feature in Zalando's private label assortment.

Heimtextil Trends 27/28: ‘Home-Maxxing’ between performance and respite

Sleep better, recover faster, live more efficiently: the desire for optimisation has long since reached our homes. Under the title ‘Home-Maxxing – The Performance of Everyday Living’, Heimtextil Trends 27/28 show how our relationship with efficiency-driven thinking and technology is influencing the design of spaces and textiles. The more sleep, wellness, routines, materials and spaces are optimised, the stronger the desire for a home that does not demand even more of us.