An international awards program that celebrates global excellence in the PR and communications industry, PRWeek Global Awards is one of the most recognized awards in the in-house and agency sectors of the global communications and marketing industry. Being awarded “Global PR Breakthrough” is testament to Lenzing’s achievements and recognition of the impressive results that Lenzing has accomplished in the transformational journey of TENCEL™ from a B2B to a B2B2C brand.

The award entry was entitled, “Salvaging the reputation of fashion by enabling the industry to ‘Feels So Right’ with the TENCEL™ brand”. We showcased how the launch of the integrated TENCEL™ “Feels So Right” movement campaign enabled us to tackle issues and leverage different communication channels, such as PR, Digital and co-branding campaigns to communicate our message. Through our ongoing efforts and catering for a B2B audience, consumers, media and influencers, our achievements spanned across the business whilst increasing media awareness and encouraging a change in consumer behavior.