Several hybrid and digital options to promote interconnectivity, communication and business matching will again be available at Intertextile Apparel. With an extensive range of solutions on offer, companies across the globe can easily and efficiently participate in the fair and continue much-needed business interactions, despite current travel limitations. Intertextile’s hybrid exhibition services seamlessly connects the market with a solution to suit every exhibitor and buyer.

The carefully constructed Hybrid Exhibition Package is an efficient solution for international companies, limited by travel restrictions, to exhibit at the fair. What differentiates the package from digital trade fair exhibition options, is the onsite display element. At the dedicated hybrid showcase area, participating exhibitors are allocated an onsite booth to display their products for buyers to examine in-person. The booth also features AV equipment to display video material supplied by the exhibitor for added product exposure.

On top of this, to allow instant communication between visitors and hybrid exhibitors, onsite buyers will be able to scan a QR code displayed at the booth, directing them to an online sourcing platform. Buyers can view the hybrid exhibitor’s products and profile, mark their favourite products, submit enquiry / order forms and message the supplier directly on the personalised sourcing page.

Meanwhile, accessible for all online and onsite participants, the fair’s mobile app is an all-in-one platform designed to connect Intertextile’s database of potential buyers with suppliers. Exhibitors can proactively deliver product information using the ‘News Feed’ feature to engage with buyers, who can then initiate communication via the instant messaging function.