More recently she has served as Marketing Consultant for Cape Wools SA, promoting Merino wool with retailers and designers, building brand awareness and educating consumers about the unique properties of wool. She has curated exhibitions such as Design Indaba and Wool Week South Africa.

Dalena was chosen in a competitive selection process from a strong field of international candidates. Background knowledge of wool and the wool industry combined with experience for marketing, trends and retail made Dalena stand out and the Executive Committee felt these were skills that will help IWTO to deliver even better services to IWTO members.

"We are delighted that Dalena is joining IWTO to continue our goal of creating a sustainable future for wool," said outgoing Secretary General Elisabeth van Delden. "We are confident that she will carry forward all that has been achieved over the past years to establish IWTO as the key platform in support of the wool textile industry."