In particular, MTLC says, claims made by textile brands must be accurate in order to empower consumers to make better informed purchasing decisions. Here, International Wool Textile Organisation sums up the key points of the letter.

The MTLC’s letter to the European Commission

MTLC is a coalition of organisations who represent a wide range of natural fibre producers from around the world. Coalition members work together to ensure that sustainability claims made by textile manufacturers are fair and credible. MTLC realises that it cannot bring about its goals without the aid of individual governments, as well as supranational bodies such as the European Union, enforcing strict standards of product labelling. With this in mind, the MTLC drafted an open letter to the European Commission, asking for increased regulation in this arena.

“Environmental claims need to be accurate if they are to empower consumers to make well-informed and truly impactful purchasing decisions,” the letter says. The question is what tools the Commission will use to assess the legitimacy and accuracy of product claims. This has been a major concern for the MTLC, as it explains in the letter:

“While the Commission is yet to confirm the tools it intends to deploy to underpin the assessment of claims, recent communications indicate that the Product Environmental Footprint (PEF) will be the primary tool used.

“Should the current PEF methodology be the basis for future regulation of eco-design requirements and substantiation of green claims – in particular those made for apparel and footwear – we (MTLC) are concerned that its use would omit the consideration of crucial product impacts that are the driving force behind the industry’s huge environmental damage.”