#Raw Materials

2024-08-01

Wool shoes at the Paris Olympics

The Olympic flame’s journey to Paris 2024 has been a global spectacle, and it took on a particularly sustainable twist in Guadeloupe. Legendary French sprinter Marie José Perec played a pivotal role in carrying the flame, and she did so in style—wearing Circle Sportswear’s innovative SuperNatural Runner shoes, which are made with merino wool.

Unlike traditional running shoes, the SuperNatural Runner boasts an upper made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers. The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

This unique combination offers exceptional breathability, comfort, and durability, while also being kinder to the planet.

Perec carried the Olympic flame on a boat around Guadeloupe, where she embraced the opportunity to showcase the SuperNatural Runner’s performance in a challenging environment. Her choice to wear these eco-friendly shoes during such a high-profile event underscores the growing importance of sustainable fashion and sports.

“I am delighted to partner with Circle Sportswear, a brand that shares my values and commitment to a more planet-friendly sport,” says Marie José Pérec. “Together, we are working to promote more sustainable running and to support the next generation of athletes. The SuperNatural Runner and the partnership with The Woolmark Company are part of this innovative approach that favors both performance and sustainability.”

Circle Sportswear co-founder and CEO, Romain Trebuil, shares Perec’s enthusiasm. “The SuperNatural Runner is the first bio-based running shoe made from The Woolmark Company Merino wool, circular and entirely manufactured in Europe,” he said. “Our goal is to be the Game Changers in the world of running by reaching the same high standards for performance and ecology.”

New Cotton Review examines competitiveness, market risk, and opportunities

From moving record volumes of Brazilian cotton to market, to managing price volatility, unlocking Ethiopia’s production potential, and strengthening African textile trade, the latest edition of Cotton: Review of the World Situation examines some of the most consequential opportunities and challenges facing the global cotton industry.

Kraig Labs ships first commercial spider silk yarn

Kraig Biocraft Laboratories, Inc. (OTCQB: KBLB) (“the Company”, “Kraig Labs”, or “Kraig’s”), a world leader in spider silk technology*, today announced the shipment of its first commercial order of recombinant spider silk yarn. The custom-engineered yarn was produced to fulfill a purchase commitment from a globally recognized performance sports brand and is slated for development into a first-of-its-kind performance textile.

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.