[pageLogInLogOut]

#Raw Materials

Wool shoes at the Paris Olympics

The Olympic flame’s journey to Paris 2024 has been a global spectacle, and it took on a particularly sustainable twist in Guadeloupe. Legendary French sprinter Marie José Perec played a pivotal role in carrying the flame, and she did so in style—wearing Circle Sportswear’s innovative SuperNatural Runner shoes, which are made with merino wool.

Unlike traditional running shoes, the SuperNatural Runner boasts an upper made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers. The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

This unique combination offers exceptional breathability, comfort, and durability, while also being kinder to the planet.

Perec carried the Olympic flame on a boat around Guadeloupe, where she embraced the opportunity to showcase the SuperNatural Runner’s performance in a challenging environment. Her choice to wear these eco-friendly shoes during such a high-profile event underscores the growing importance of sustainable fashion and sports.

“I am delighted to partner with Circle Sportswear, a brand that shares my values and commitment to a more planet-friendly sport,” says Marie José Pérec. “Together, we are working to promote more sustainable running and to support the next generation of athletes. The SuperNatural Runner and the partnership with The Woolmark Company are part of this innovative approach that favors both performance and sustainability.”

Circle Sportswear co-founder and CEO, Romain Trebuil, shares Perec’s enthusiasm. “The SuperNatural Runner is the first bio-based running shoe made from The Woolmark Company Merino wool, circular and entirely manufactured in Europe,” he said. “Our goal is to be the Game Changers in the world of running by reaching the same high standards for performance and ecology.”



More News from International Wool Textile Organisation

More News on Raw Materials

#Natural Fibers

38th International Cotton Conference Bremen: Let´s Talk about Cotton!

The 38th International Cotton Conference Bremen, to be held on 25-27 March 2026 in Bremen’s parliament building on market square, once again sends a powerful signal for professional excellence and international dialogue. The focus is on the latest market trends and technical innovations throughout the entire value chain – from agriculture and quality assurance to processing and the circular economy. With its high-calibre speakers, the conference remains an indispensable forum for anyone involved in shaping the cotton industry scientifically, technically, or economically.

#Natural Fibers

Human Rights Day: Cotton made in Africa reinforces its commitment to ensuring respect for human rights in cotton production

The sustainable cotton standard Cotton made in Africa (CmiA) has always focussed on respect for human rights, including by prohibiting child labour and discrimination. With the new version of the CmiA standard coming into force, AbTF raises requirements for due diligence in the areas of human rights and risk management.

#Research & Development

How innovations drive BASF’s success

“Innovation has always been part of BASF’s DNA. Especially in these volatile times, it is crucial to leverage our innovative strength to develop competitive solutions that differentiate us as a company in our markets and give us a competitive edge,” said Dr. Stephan Kothrade, Member of the Board of Executive Directors of BASF and Chief Technology Officer, at the company’s Research Press Briefing held today. To achieve this, BASF implemented its “Winning Ways” strategy about a year ago with the clear goal of becoming the preferred chemical company to enable its customers’ green transformation.

#Natural Fibers

38th International Cotton Conference Bremen launches registration and unveils key topics

Participants can now register online for the 38th International Cotton Conference Bremen, which will be held on 25-27 March 2026 at the Haus der Bürgerschaft parliament building on market square. All visitors can look forward to a high-calibre conference programme, numerous additional meetings and a valuable exchange of knowledge and information. The comprehensive range of topics covering the entire value chain will provide practical expertise, address current developments, answer key industry questions, and provide new impetus for the future.

Latest News

#Textile chemistry

Devan unveils innovative textile solutions to enhance comfort during sleep at Heimtextil 2026

From 13 to 16 January 2026, Devan was exhibiting at Heimtextil in Frankfurt, the world’s leading international trade fair for home and contract textiles. The event brought together key players from across the global textile value chain, providing the ideal platform for Devan to present its latest innovations.

#Heimtextil 2026

Confidence driving the textile industry: Heimtextil 2026 sharpened its global market relevance by attracting more top-level decision-makers

With 148 participating nations, rising global relevance and a marked increase in visitor quality, Heimtextil 2026 stood for stability and reliability in a volatile market environment. Once again, 3,000 exhibitors from across the globe placed their trust in the industry’s central platform in Frankfurt, presenting current collections, materials and textile solutions for holistic interior design to over 48,000 buyers. Under the motto “Lead the Change”, Heimtextil brought evolving market dynamics, Artificial Intelligence (AI) and new business opportunities to life.

#Recycled_Fibers

Borealis invests EUR 49 million in Burghausen, Germany to accelerate design for circularity

Borealis announces a EUR 49 million strategic investment to scale up production of Borstar® Nextension polypropylene (PP) at its manufacturing site in Burghausen, Germany. This will expand commercial production of next-generation single-site polypropylene (ssPP) grades that deliver enhanced purity, processability, and performance - supporting customers in key sectors including packaging, healthcare, mobility, and fibers, to meet evolving market and regulatory demands.

#Associations

Latest news from Bremen: ICAC Plenary Meeting to take place right before the International Cotton Conference

The International Cotton Advisory Committee (ICAC) will hold its 83rd Plenary Meeting on 23–24 March 2026 at the Parliament building in Bremen. The meeting will take place immediately ahead of the 38th International Cotton Conference Bremen (25–27 March 2026) and marks a historic premiere: for the first time, the ICAC Plenary will be hosted in close cooperation with the Bremen Cotton Exchange and the Faserinstitut Bremen e.V. (FIBRE).

TOP