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#Raw Materials

Wool shoes at the Paris Olympics

The Olympic flame’s journey to Paris 2024 has been a global spectacle, and it took on a particularly sustainable twist in Guadeloupe. Legendary French sprinter Marie José Perec played a pivotal role in carrying the flame, and she did so in style—wearing Circle Sportswear’s innovative SuperNatural Runner shoes, which are made with merino wool.

Unlike traditional running shoes, the SuperNatural Runner boasts an upper made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers. The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

This unique combination offers exceptional breathability, comfort, and durability, while also being kinder to the planet.

Perec carried the Olympic flame on a boat around Guadeloupe, where she embraced the opportunity to showcase the SuperNatural Runner’s performance in a challenging environment. Her choice to wear these eco-friendly shoes during such a high-profile event underscores the growing importance of sustainable fashion and sports.

“I am delighted to partner with Circle Sportswear, a brand that shares my values and commitment to a more planet-friendly sport,” says Marie José Pérec. “Together, we are working to promote more sustainable running and to support the next generation of athletes. The SuperNatural Runner and the partnership with The Woolmark Company are part of this innovative approach that favors both performance and sustainability.”

Circle Sportswear co-founder and CEO, Romain Trebuil, shares Perec’s enthusiasm. “The SuperNatural Runner is the first bio-based running shoe made from The Woolmark Company Merino wool, circular and entirely manufactured in Europe,” he said. “Our goal is to be the Game Changers in the world of running by reaching the same high standards for performance and ecology.”



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#Raw Materials

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#Recycling / Circular Economy

Indorama Ventures advances circularity tthrough PETValue Philippines' “Zero Waste to Landfill Partnership” with Republic Cement

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#Natural Fibers

2026 ICAC report projects World cotton trade to reach 10.3 million tonnes by 2028/29

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#Natural Fibers

Better Cotton Initiative multistakeholder event in US unpacks regenerative agriculture potential

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#Knitting & Hosiery

SHIMA SEIKI brings new flat knitting technologies to FEBRATEX 2026

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#Man-Made Fibers

Lenzing reports improved half-year results and advances strategic transformation

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#Recycling / Circular Economy

German 'ZOLL' turns end-of-life uniforms into valuable raw materials

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#Spinning

Trützschler’s latest spinning and card clothing innovations at CAITME 2026

From September 8 to 10, 2026, Trützschler will present its latest innovations in spinning and card clothing for state-of-the-art fiber processing at CAITME in Tashkent, Uzbekistan. Visitors are invited to meet the experts at Pavilion 2, Booth D50 and explore solutions designed to increase productivity, streamline processes, and ensure consistently high yarn quality. Key topics include the next-generation card TC 30i, the integrated draw frame IDF 3, the high-performance comber TCO 21XL as well as Trützschler Card Clothing’s new flat top series STEELTOP®.

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