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#Raw Materials

Wool shoes at the Paris Olympics

The Olympic flame’s journey to Paris 2024 has been a global spectacle, and it took on a particularly sustainable twist in Guadeloupe. Legendary French sprinter Marie José Perec played a pivotal role in carrying the flame, and she did so in style—wearing Circle Sportswear’s innovative SuperNatural Runner shoes, which are made with merino wool.

Unlike traditional running shoes, the SuperNatural Runner boasts an upper made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers. The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

This unique combination offers exceptional breathability, comfort, and durability, while also being kinder to the planet.

Perec carried the Olympic flame on a boat around Guadeloupe, where she embraced the opportunity to showcase the SuperNatural Runner’s performance in a challenging environment. Her choice to wear these eco-friendly shoes during such a high-profile event underscores the growing importance of sustainable fashion and sports.

“I am delighted to partner with Circle Sportswear, a brand that shares my values and commitment to a more planet-friendly sport,” says Marie José Pérec. “Together, we are working to promote more sustainable running and to support the next generation of athletes. The SuperNatural Runner and the partnership with The Woolmark Company are part of this innovative approach that favors both performance and sustainability.”

Circle Sportswear co-founder and CEO, Romain Trebuil, shares Perec’s enthusiasm. “The SuperNatural Runner is the first bio-based running shoe made from The Woolmark Company Merino wool, circular and entirely manufactured in Europe,” he said. “Our goal is to be the Game Changers in the world of running by reaching the same high standards for performance and ecology.”



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From moving record volumes of Brazilian cotton to market, to managing price volatility, unlocking Ethiopia’s production potential, and strengthening African textile trade, the latest edition of Cotton: Review of the World Situation examines some of the most consequential opportunities and challenges facing the global cotton industry.

#Raw Materials

Kraig Labs ships first commercial spider silk yarn

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#Raw Materials

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

#Raw Materials

Cotton made in Africa puts farmer dialogue at the heart of agricultural training

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#Functional Fabrics

ROICA™ presents stretch textile innovations from nine partners at PERFORMANCE DAYS 2026

ROICA™ by Asahi Kasei will return to PERFORMANCE DAYS Munich on October 13–14, 2026, presenting textile developments from seven European partners and two Japanese specialists under its global brand message, “STRETCH YOUR FUTURE.” Visitors can discover the developments at Booth P10 in Hall A4.

#IGATEX 2026

SHIMA SEIKI to showcase flat knitting and digital design solutions at IGATEX Pakistan 2026

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#Dyeing, Drying, Finishing

Brazilian market leader Cedro Têxtil focuses on greater efficiency, sustainability, and product quality with Brückner

After more than 150 years of company history, Cedro Têxtil is once again embracing the challenges of a changing industry. Widely recognized as the largest manufacturer of workwear fabrics in Latin America, the Brazilian textile company continues to invest in the modernization of its production facilities. A key milestone in this process was the decision to install a state-of-the-art Brückner stenter frame just over a year ago.

#Recycling / Circular Economy

The Or Foundation, adidas, BESTSELLER, H&M Group, and Inditex launch Apparel Recovery Coalition, responding to impacts of post-consumer textile exports

adidas, BESTSELLER, H&M Group, Inditex and The Or Foundation, with support from Circle Economy, unveiled the Apparel Recovery Coalition (ARC). The coalition will explore how producer responsibility systems can support circular pathways such as reuse, upcycling, recycling, and responsible waste management in countries that receive large volumes of exported secondhand apparel.

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