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#Raw Materials

Wool shoes at the Paris Olympics

The Olympic flame’s journey to Paris 2024 has been a global spectacle, and it took on a particularly sustainable twist in Guadeloupe. Legendary French sprinter Marie José Perec played a pivotal role in carrying the flame, and she did so in style—wearing Circle Sportswear’s innovative SuperNatural Runner shoes, which are made with merino wool.

Unlike traditional running shoes, the SuperNatural Runner boasts an upper made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers. The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

This unique combination offers exceptional breathability, comfort, and durability, while also being kinder to the planet.

Perec carried the Olympic flame on a boat around Guadeloupe, where she embraced the opportunity to showcase the SuperNatural Runner’s performance in a challenging environment. Her choice to wear these eco-friendly shoes during such a high-profile event underscores the growing importance of sustainable fashion and sports.

“I am delighted to partner with Circle Sportswear, a brand that shares my values and commitment to a more planet-friendly sport,” says Marie José Pérec. “Together, we are working to promote more sustainable running and to support the next generation of athletes. The SuperNatural Runner and the partnership with The Woolmark Company are part of this innovative approach that favors both performance and sustainability.”

Circle Sportswear co-founder and CEO, Romain Trebuil, shares Perec’s enthusiasm. “The SuperNatural Runner is the first bio-based running shoe made from The Woolmark Company Merino wool, circular and entirely manufactured in Europe,” he said. “Our goal is to be the Game Changers in the world of running by reaching the same high standards for performance and ecology.”



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#Raw Materials

Global cotton production projected to outpace consumption, but risks remain

Global cotton production is projected to reach 26.2 million tonnes in the 2026/27 season, marginally outpacing estimated consumption of 25.9 million tonnes. However, early-season production risks — including weather volatility and pest pressures — could narrow that buffer as the crop progresses, according to the September 2026 issue of Cotton This Month, published by the International Cotton Advisory Committee (ICAC).

#Natural Fibers

Global garment trade nears USD 550 billion as competition intensifies

The global garment industry has undergone a dramatic transformation over the past two decades, with knit and woven garments together accounting for nearly 60% of world textile exports in 2025, according to the August 2026 issue of The Textiles Observer, a free publication from the International Cotton Advisory Committee (ICAC).

#Raw Materials

Brazil sets new cotton export record and consolidates global leadership

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Lindauer DORNIER GmbH welcomes new apprentices and dual-study students

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#Research & Development

Novel flame-retardant and recyclable fiber-reinforced composite

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#Composites

WHILL selects Teijin’s tough, lightweight Carbon Fiber Composite for new last-mile mobility

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#Textile chemistry

ZymoChem secures $4 million in renewed federal funding to advance U.S. biomanufacturing of critical materials and their supply chains

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