[pageLogInLogOut]

#Raw Materials

Wool shoes at the Paris Olympics

The Olympic flame’s journey to Paris 2024 has been a global spectacle, and it took on a particularly sustainable twist in Guadeloupe. Legendary French sprinter Marie José Perec played a pivotal role in carrying the flame, and she did so in style—wearing Circle Sportswear’s innovative SuperNatural Runner shoes, which are made with merino wool.

Unlike traditional running shoes, the SuperNatural Runner boasts an upper made of 50% Woolmark-certified wool and 50% TENCEL LUXE™ derived from wood fibers. The Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odor resistance.

This unique combination offers exceptional breathability, comfort, and durability, while also being kinder to the planet.

Perec carried the Olympic flame on a boat around Guadeloupe, where she embraced the opportunity to showcase the SuperNatural Runner’s performance in a challenging environment. Her choice to wear these eco-friendly shoes during such a high-profile event underscores the growing importance of sustainable fashion and sports.

“I am delighted to partner with Circle Sportswear, a brand that shares my values and commitment to a more planet-friendly sport,” says Marie José Pérec. “Together, we are working to promote more sustainable running and to support the next generation of athletes. The SuperNatural Runner and the partnership with The Woolmark Company are part of this innovative approach that favors both performance and sustainability.”

Circle Sportswear co-founder and CEO, Romain Trebuil, shares Perec’s enthusiasm. “The SuperNatural Runner is the first bio-based running shoe made from The Woolmark Company Merino wool, circular and entirely manufactured in Europe,” he said. “Our goal is to be the Game Changers in the world of running by reaching the same high standards for performance and ecology.”



More News from International Wool Textile Organisation

More News on Raw Materials

#Man-Made Fibers

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.

#Raw Materials

Better Cotton Initiative marks certification anniversary with progress update and accreditation

One year since becoming a certification scheme, the Better Cotton Initiative (BCI) has announced that more than 3,000 supply chain actors have been certified. At farm level, more than 30% of farms and producer units supplying BCI Cotton have received a positive audit outcome.

#Raw Materials

Cotton Incorporated appoints Bev Sylvester as Chief Marketing Officer

Cotton Incorporated announces the appointment of Bev Sylvester as chief marketing officer. In this newly created role, Sylvester will oversee Cotton Incorporated’s marketing strategy, brand positioning, consumer engagement and global outreach to increase demand for cotton and strengthen its relevance in the marketplace.

#Sustainability

OEKO-TEX® chooses TextileGenesis to advance digital traceability for organic cotton

OEKO-TEX® today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace and authenticate organic cotton, strengthening fraud prevention across the supply chain. This announcement follows a successful pilot and brings together OEKO-TEX®’s certification expertise and closed testing system with TextileGenesis’ digital traceability platform to deliver a secure, end-to-end solution for managing certified organic cotton flows.

Latest News

#Knitting & Hosiery

The new RE 6 EL from KARL MAYER shows what it can do

KARL MAYER’s new RE 6 EL from KARL MAYER brings a breath of fresh air to raschel fabric production. The latest samples from the textile product development department of this innovative textile machine manufacturer demonstrate the extensive design possibilities on offer.

#Research & Development

Testing and research laboratory ensures safe and more sustainable products worldwide

For 80 years, Hohenstein has stood for independent testing, scientific expertise and practical solutions. Today, the testing and research service provider supports manufacturers and brands worldwide in making textiles, hardlines and medical devices safe, more sustainable and market-ready – thereby building trust among consumers. With an international presence and interdisciplinary expertise, Hohenstein supports its customers from production through to market launch, helping them navigate an environment of growing regulatory and societal demands.

#Spinning

Perfect quality through collaboration: Machinery from Trützschler, Toyota and Murata at Zirve Tekstil

In today’s textile industry, excellence is not achieved by chance – it’s the result of deliberate decisions, technical expertise, and the courage to go beyond conventional paths. The Turkish company Zirve Tekstil has done just that: by combining the best technologies from Trützschler, Toyota and Murata, they’ve created a production setup that delivers outstanding yarn quality – recognized worldwide.

#Associations

Engineering depth and diversity for composites

Airbond is the latest member of the British Textile Machinery Association (BTMA) to receive recognition for contributions to the composites industry. The engineering firm based in Pontypool, South Wales, has just received the Make UK Energy and Sustainability Award for its Lattice 3D Printing project.

TOP