[pageLogInLogOut]

#Natural Fibers

Innovative sustainable fashion leader Liz Hershfield named Cotton Council International (CCI) Executive Director

Fashion industry veteran and sustainability expert Liz Hershfield will lead Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), as its new Executive Director. Hershfield succeeds Bruce Atherley, who retired at the end of March.
Liz Hershfield © 2025 Cottton USA
Liz Hershfield © 2025 Cottton USA


“Strong leadership and innovative strategies are essential to maintaining U.S. cotton's competitive edge,” NCC President & CEO Gary Adams said. “Liz is well poised to enhance COTTON USA™ programs by communicating U.S. cotton's benefits, giving U.S. cotton growers more opportunities to thrive in the complex global market.”

Hershfield's specialized expertise in sustainability, global sourcing, product development and end-to-end supply chain strategy, alongside extensive experience with U.S. cotton, will advance CCI in leading the world to cotton’s next level through its COTTON USA™ brand and help drive global U.S. cotton initiatives.

“There’s never been a more important time to champion U.S. cotton,” Hershfield said. “U.S. cotton has an incredible story to tell—rooted in quality, innovation and an unwavering commitment to sustainability, underscored by trust earned through reliable COTTON USA™ partnerships.

I’m honored to join the talented team at CCI to bolster growth in demand and preference for U.S. cotton across the global textile supply chain.”

Throughout her distinguished career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J.Crew, Madewell and Gap Inc. She also founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental, social and governance (ESG) and supply chain management.

Her contributions to sustainable fashion have earned her widespread recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her pioneering regenerative cotton program supporting U.S. cotton farmers. Hershfield was also honored with The Lead's "The Direct 60" award and named to the Rivet 50 Index for her leadership in the denim industry.

In her new role as CCI Executive Director, Hershfield will leverage her vast experience with U.S. cotton and her proven track record in sustainable fashion and supply chain management to globally elevate “The COTTON USA™ Difference” of superior U.S. cotton plus unrivalled partnership across the global textile supply chain.



More News from Cotton Council International

#Natural Fibers

COTTON USA™ leads global shift toward sustainable sourcing at Bangkok Sourcing Fair

COTTON USA™ strengthened its position as a global connector in sustainable U.S. cotton textile sourcing at its recent Sourcing Fair in Bangkok, Thailand, drawing over 300 top brand, retailer, manufacturer, and mill representatives from 13 countries.

#Natural Fibers

Global cotton industry converges in Guangzhou as Cotton Council International (Cci) champions U.S. Cotton’s sustainability

Cotton Council International (CCI) joined nearly 400 industry leaders at the 2025 China International Cotton Conference in Guangzhou to engage in critical discussions on the future of cotton.

#Natural Fibers

Indian textile leaders explore U.S. cotton’s advantages at Cotton Usa™ seminars

Cotton Council International (CCI) hosted its inaugural COTTON USA™ seminars in Ahmedabad and Hyderabad, highlighting the competitive advantages of U.S. cotton to nearly 100 representatives from Indian textile mills. The events are part of the growing collaboration between the U.S. cotton industry and India’s textile sector.

More News on Natural Fibers

#Raw Materials

New study shows low environmental impact by Cotton made in Africa Organic Cotton from Tanzania

Today, the Aid by Trade Foundation (AbTF) is announcing the results of a comprehensive life-cycle analysis (LCA) for cotton produced in Tanzania under the Cotton made in Africa Organic (CmiA Organic) standard. The study emphasises the small ecological footprint of CmiA Organic verified cotton. This can largely be traced back to the absence of synthetic pesticides, artificial fertilisers, and artificial irrigation. Consequently, CmiA Organic cotton can help the textile industry meet regulatory requirements as well as science-based targets. The results also show that the consequences of climate change threaten the livelihoods of these cotton farmers, even though the type of agriculture they practise barely contributes to climate change.

#Raw Materials

Better Cotton Initiative strengthens regenerative focus in standard update

The Better Cotton Initiative (BCI) has strengthened the regenerative focus of its field-level standard with the launch of a new version of its Principles & Criteria (P&C), which marks the next step in the organisation’s journey to becoming a regenerative standards system.

#Natural Fibers

Global Standard gGmbH launches second public consultation for GRTS Draft 2 for the textile industry (1–30 April 2026)

Global Standard gGmbH is pleased to announce the release of Draft 2 of the Global Responsible Textile Standard (GRTS) for its second public consultation. The consultation will be open from 1 April 2026 to 30 April 2026, inviting stakeholders across the textile and apparel value chain to provide input and contribute to the further development of this new Standard.

#Raw Materials

Global production expected to decline in 2026/27 as policy shifts and weak demand reshape trade

Early projections for the 2026/27 season indicate that global cotton lint production will decline by 4% to 24.9 million tonnes, while world consumption is expected to remain stable at approximately 25 million tonnes, according to the April 2026 issue of Cotton This Month.

Latest News

#Techtextil 2026

Sedo Treepoint will exhibit smart technologies for technical textile production

As technical textile production becomes increasingly complex and sustainability requirements intensify, digital integration is evolving from an efficiency tool into a strategic task. At Techtextil 2026 (April 21–24, Frankfurt am Main), Sedo Treepoint will present smart digital systems designed to address the demanding production environments of technical textile manufacturing. The company’s focus will be on practical technologies that enhance process transparency, reproducibility, and efficient resource use. Visitors will meet Sedo Treepoint in Hall 12, Booth D05.

#Techtextil 2026

ITM presents cutting-edge textile research at Techtextil

From April 21 to 24, 2026, the Chair of Textile Machinery and High Performance Material Technology (ITM) at TUD Dresden University of Technology will be presenting its current research at Techtextil, the leading international trade fair for technical textiles and nonwovens. In Hall 12.0, Stand D41, the team will be demonstrating how it combines high-performance fibers, AI-supported digital development tools and innovative machine technologies to develop textile solutions for lightweight construction, construction, medical technology and sustainable production from atom to product.

#Techtextil 2026

CHT Group to showcase intelligent specialty chemical solutions at Techtextil 2026

At this year's Techtextil 2026 in Frankfurt am Main, the CHT Group will be presenting its comprehensive portfolio of tailor-made specialty chemicals and process solutions for technical textiles. As a reliable partner to the global textile industry, the company offers innovative products and in-depth technical expertise across all areas of the textile value chain – from pretreatment, dyeing, and printing to finishing, coating, and fiber auxiliaries.

#Recycled Fibers

Syre and JEPLAN Announce Strategic Partnership to Accelerate Textile-to-Textile Recycling

JEPLAN, INC. the Japanese pioneer developing and operating chemical recycling technologies for circularity in packaging and textiles, and Syre, the textile impact company on a mission to hyperscale textile-to-textile recycling, announced today a strategic partnership. Together, the companies aim to extensively accelerate the timeline towards commercialization of next generation textile-to-textile polyester recycling technology.

TOP