[pageLogInLogOut]

#Natural Fibers

Innovative sustainable fashion leader Liz Hershfield named Cotton Council International (CCI) Executive Director

Fashion industry veteran and sustainability expert Liz Hershfield will lead Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), as its new Executive Director. Hershfield succeeds Bruce Atherley, who retired at the end of March.
Liz Hershfield © 2025 Cottton USA
Liz Hershfield © 2025 Cottton USA


“Strong leadership and innovative strategies are essential to maintaining U.S. cotton's competitive edge,” NCC President & CEO Gary Adams said. “Liz is well poised to enhance COTTON USA™ programs by communicating U.S. cotton's benefits, giving U.S. cotton growers more opportunities to thrive in the complex global market.”

Hershfield's specialized expertise in sustainability, global sourcing, product development and end-to-end supply chain strategy, alongside extensive experience with U.S. cotton, will advance CCI in leading the world to cotton’s next level through its COTTON USA™ brand and help drive global U.S. cotton initiatives.

“There’s never been a more important time to champion U.S. cotton,” Hershfield said. “U.S. cotton has an incredible story to tell—rooted in quality, innovation and an unwavering commitment to sustainability, underscored by trust earned through reliable COTTON USA™ partnerships.

I’m honored to join the talented team at CCI to bolster growth in demand and preference for U.S. cotton across the global textile supply chain.”

Throughout her distinguished career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J.Crew, Madewell and Gap Inc. She also founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental, social and governance (ESG) and supply chain management.

Her contributions to sustainable fashion have earned her widespread recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her pioneering regenerative cotton program supporting U.S. cotton farmers. Hershfield was also honored with The Lead's "The Direct 60" award and named to the Rivet 50 Index for her leadership in the denim industry.

In her new role as CCI Executive Director, Hershfield will leverage her vast experience with U.S. cotton and her proven track record in sustainable fashion and supply chain management to globally elevate “The COTTON USA™ Difference” of superior U.S. cotton plus unrivalled partnership across the global textile supply chain.



More News from Cotton Council International

#Natural Fibers

COTTON USA™ leads global shift toward sustainable sourcing at Bangkok Sourcing Fair

COTTON USA™ strengthened its position as a global connector in sustainable U.S. cotton textile sourcing at its recent Sourcing Fair in Bangkok, Thailand, drawing over 300 top brand, retailer, manufacturer, and mill representatives from 13 countries.

#Natural Fibers

Global cotton industry converges in Guangzhou as Cotton Council International (Cci) champions U.S. Cotton’s sustainability

Cotton Council International (CCI) joined nearly 400 industry leaders at the 2025 China International Cotton Conference in Guangzhou to engage in critical discussions on the future of cotton.

#Natural Fibers

Indian textile leaders explore U.S. cotton’s advantages at Cotton Usa™ seminars

Cotton Council International (CCI) hosted its inaugural COTTON USA™ seminars in Ahmedabad and Hyderabad, highlighting the competitive advantages of U.S. cotton to nearly 100 representatives from Indian textile mills. The events are part of the growing collaboration between the U.S. cotton industry and India’s textile sector.

More News on Natural Fibers

#Raw Materials

Textile Exchange publishes cotton Life Cycle Assessment study to strengthen impact data

Textile Exchange has published the first in a series of seven Life Cycle Assessment (LCA) studies designed to improve the quality and robustness of environmental impact data for raw material production across the fashion, textile, and apparel industry. The first LCA study focuses on cotton and addresses critical data gaps and methodology variability through new high-quality data across key producing countries. The study includes organic, regenerative, recycled, and country averages for conventional cotton production systems, providing a clearer picture of the associated environmental impact.

#Raw Materials

The 83rd Plenary Meeting: Reports from the ICAC Secretariat

Every year, one of the most anticipated sessions at the International Cotton Advisory Committee's (ICAC) Plenary Meeting is the Reports from the Secretariat — and the 83rd edition in Bremen, Germany, did not disappoint.

#Raw Materials

A Powerful Opening: Global thought leaders launch the International Cotton Conference Bremen

The International Cotton Conference Bremen will open on 25 March 2026 in the Parliament building of the Free Hanseatic City of Bremen with a keynote session of exceptional calibre. Distinguished international experts will set the stage for the conference by offering incisive perspectives on the most pressing challenges and the defining trends shaping the future of the global cotton trade. Their insights will span a broad spectrum — from geopolitically driven disruptions affecting global supply chains to the opportunities emerging from innovation-led agriculture capable of supporting a growing world population. Together, these opening keynotes will frame the dialogue of the conference, highlighting both the complexity of today’s market environment and the pathways toward a resilient and forward-looking cotton sector.

#Natural Fibers

Beyond Cotton: Natural Fibres in the Spotlight at the Bremen Cotton Conference - Branded by DNFI

Climate targets, fragile supply chains, and rising regulatory requirements are fundamentally changing the perspective of the textile industry - the focus is increasingly shifting toward the base material. Not only cotton, but natural fibres are gaining significant importance: they stand out not only because of their outstanding functional properties, but also because they make a valuable contribution to the bioeconomy and responsible product development.

Latest News

#Techtextil 2026

Modernizing Needling – DiloGroup at Techtextil & INDEX 2026

With the theme “Modernizing Needling”, the DiloGroup presents a comprehensively enhanced portfolio for needling technology. The objective is to further increase the performance and application range of needlefelt production lines in terms of productivity, flexibility, and the development of new products, thereby meeting the growing demands of modern technical textiles.

#Advertorial

New Gravimax MMX-R X-ray sensor platform opens up new application fields

The demands placed on quality control in web-based production processes are increasing: materials are becoming more complex, basis weights are varying more widely, and at the same time, pressure is growing to make processes more efficient and transparent. Precise measurement data across the entire web width has therefore become a key factor in ensuring stable production processes. With its new Gravimax MMX-R sensor platform, Mahlo introduces a radiometric measurement solution designed to set new standards in determining basis weight and material composition. The platform combines advanced X-ray technology with newly developed signal processing, enabling measurement tasks that previously often required multiple sensor technologies.

#Recycling / Circular Economy

Carbios confirms Longlaville plant in France following financing progress

Carbios has reaffirmed its plans to build its Longlaville plant in France within a project financing framework, targeting the start of production in the first half of 2028. The company also reports a solid cash position of around €60 million at the end of 2025 and has appointed Benoît Grenot as Deputy Chief Executive Officer to support the execution of its strategic projects.

#Composites

KARL MAYER strengthens partnerships in the composites industry at JEC World 2026

KARL MAYER further strengthened its role as a reliable and competent partner to the composites industry at JEC World 2026. The global market leader in textile machinery manufacturing used the trade show to meet key customers, establish numerous new contacts, and engage in in-depth technical discussions.

TOP