[pageLogInLogOut]

#Natural Fibers

Innovative sustainable fashion leader Liz Hershfield named Cotton Council International (CCI) Executive Director

Fashion industry veteran and sustainability expert Liz Hershfield will lead Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), as its new Executive Director. Hershfield succeeds Bruce Atherley, who retired at the end of March.
Liz Hershfield © 2025 Cottton USA
Liz Hershfield © 2025 Cottton USA


“Strong leadership and innovative strategies are essential to maintaining U.S. cotton's competitive edge,” NCC President & CEO Gary Adams said. “Liz is well poised to enhance COTTON USA™ programs by communicating U.S. cotton's benefits, giving U.S. cotton growers more opportunities to thrive in the complex global market.”

Hershfield's specialized expertise in sustainability, global sourcing, product development and end-to-end supply chain strategy, alongside extensive experience with U.S. cotton, will advance CCI in leading the world to cotton’s next level through its COTTON USA™ brand and help drive global U.S. cotton initiatives.

“There’s never been a more important time to champion U.S. cotton,” Hershfield said. “U.S. cotton has an incredible story to tell—rooted in quality, innovation and an unwavering commitment to sustainability, underscored by trust earned through reliable COTTON USA™ partnerships.

I’m honored to join the talented team at CCI to bolster growth in demand and preference for U.S. cotton across the global textile supply chain.”

Throughout her distinguished career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J.Crew, Madewell and Gap Inc. She also founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental, social and governance (ESG) and supply chain management.

Her contributions to sustainable fashion have earned her widespread recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her pioneering regenerative cotton program supporting U.S. cotton farmers. Hershfield was also honored with The Lead's "The Direct 60" award and named to the Rivet 50 Index for her leadership in the denim industry.

In her new role as CCI Executive Director, Hershfield will leverage her vast experience with U.S. cotton and her proven track record in sustainable fashion and supply chain management to globally elevate “The COTTON USA™ Difference” of superior U.S. cotton plus unrivalled partnership across the global textile supply chain.



More News from Cotton Council International

#Research & Development

GenuTrace client advisory: Is your cotton supply chain UFLPA ready?

U.S. Customs and Border Protection has released updated operational guidance (CBP Publication No. 5560-0526) expanding its forced labor enforcement framework. The guidance supersedes the original 2022 UFLPA Operational Guidance and now covers all forced labor enforcement authorities — UFLPA, CAATSA, and WROs/Findings — in a single unified document. For cotton importers, the enforcement posture has not softened. It has become more structured, more documented, and more demanding. Learn more about UFLPA.

#Natural Fibers

COTTON USA™ leads global shift toward sustainable sourcing at Bangkok Sourcing Fair

COTTON USA™ strengthened its position as a global connector in sustainable U.S. cotton textile sourcing at its recent Sourcing Fair in Bangkok, Thailand, drawing over 300 top brand, retailer, manufacturer, and mill representatives from 13 countries.

#Natural Fibers

Global cotton industry converges in Guangzhou as Cotton Council International (Cci) champions U.S. Cotton’s sustainability

Cotton Council International (CCI) joined nearly 400 industry leaders at the 2025 China International Cotton Conference in Guangzhou to engage in critical discussions on the future of cotton.

#Natural Fibers

Indian textile leaders explore U.S. cotton’s advantages at Cotton Usa™ seminars

Cotton Council International (CCI) hosted its inaugural COTTON USA™ seminars in Ahmedabad and Hyderabad, highlighting the competitive advantages of U.S. cotton to nearly 100 representatives from Indian textile mills. The events are part of the growing collaboration between the U.S. cotton industry and India’s textile sector.

More News on Natural Fibers

#Raw Materials

New Cotton Review examines competitiveness, market risk, and opportunities

From moving record volumes of Brazilian cotton to market, to managing price volatility, unlocking Ethiopia’s production potential, and strengthening African textile trade, the latest edition of Cotton: Review of the World Situation examines some of the most consequential opportunities and challenges facing the global cotton industry.

#Spinning

Closer to customers: Trützschler Card Clothing expands service network in Peru, Colombia and Ecuador

Faster support, shorter lead times and local technical expertise: customers in Peru, Colombia, and Ecuador now have direct access to Trützschler Card Clothing's (TCC) comprehensive card clothing services. To further enhance customer support and ensure rapid on-site assistance, TCC has expanded its regional service network across all three countries.

#Spinning

Rieter appoints Daniel Lippuner as new CEO as Thomas Oetterli steps down

Thomas Oetterli has decided to step down from his function as CEO, effective October 31, 2026, and hand over the Chairmanship of the Board of Directors. “After the successful implementation of the Next Level performance program, the structural measures initiated to consolidate the sites and the acquisition of Barmag, the time has come to hand over responsibility to new hands,” explains Thomas Oetterli.

#Raw Materials

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

Latest News

#Knitting & Hosiery

SHIMA SEIKI to showcase digital product creation at Apparel Sourcing Week

Leading digital textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan will exhibit at Apparel Sourcing Week 2026 in Bengaluru, India next month. The exhibition provides a platform for the entire apparel value chain, bringing together manufacturers, brands, suppliers and solution providers in one location.

#Digital Printing

SNA GZ accelerates its on-demand production strategy with Kornit Digital

SNA GZ is leveraging the Kornit Atlas MAX PLUS to expand its music merchandise production, streamline e-commerce order fulfillment, and grow its print-on-demand business across Europe. This investment increases SNA GZ's textile production capacity by 150% (2.5×), enabling the company to meet growing demand and support its continued expansion.

#Recycling / Circular Economy

NEUMÜHLE launches mono-material hoodie designed for textile recycling

With the Circular Mono Hoodie, Zurich-based label NEUMÜHLE introduces a new essential designed around a single-material principle. The textile construction is cotton throughout, right down to the sewing thread. Entirely free from elastane, the hoodie launches as a Limited Drop for CHF 139. Take-back, collection and existing recycling partnerships complement its circular design.

#Knitting & Hosiery

Long John puts KARL MAYER's RDJ 7/3 into operation and strengthens its position as a market leader

KARL MAYER has just unveiled its new RDJ 7/3 Jacquard Double Needle Bar Raschel Machine in the international trade press, and the innovation is already causing a stir in the market: The Long John Group, a leading manufacturer of performance footwear fabrics and a long-standing partner of renowned brands, was the first customer to invest in the new machine and celebrated its official launch at its Indonesian plant on August 20.

TOP