#Natural Fibers

2025-05-08

Innovative sustainable fashion leader Liz Hershfield named Cotton Council International (CCI) Executive Director

Fashion industry veteran and sustainability expert Liz Hershfield will lead Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), as its new Executive Director. Hershfield succeeds Bruce Atherley, who retired at the end of March.

“Strong leadership and innovative strategies are essential to maintaining U.S. cotton's competitive edge,” NCC President & CEO Gary Adams said. “Liz is well poised to enhance COTTON USA™ programs by communicating U.S. cotton's benefits, giving U.S. cotton growers more opportunities to thrive in the complex global market.”

Hershfield's specialized expertise in sustainability, global sourcing, product development and end-to-end supply chain strategy, alongside extensive experience with U.S. cotton, will advance CCI in leading the world to cotton’s next level through its COTTON USA™ brand and help drive global U.S. cotton initiatives.

“There’s never been a more important time to champion U.S. cotton,” Hershfield said. “U.S. cotton has an incredible story to tell—rooted in quality, innovation and an unwavering commitment to sustainability, underscored by trust earned through reliable COTTON USA™ partnerships.

I’m honored to join the talented team at CCI to bolster growth in demand and preference for U.S. cotton across the global textile supply chain.”

Throughout her distinguished career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J.Crew, Madewell and Gap Inc. She also founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental, social and governance (ESG) and supply chain management.

Her contributions to sustainable fashion have earned her widespread recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her pioneering regenerative cotton program supporting U.S. cotton farmers. Hershfield was also honored with The Lead's "The Direct 60" award and named to the Rivet 50 Index for her leadership in the denim industry.

In her new role as CCI Executive Director, Hershfield will leverage her vast experience with U.S. cotton and her proven track record in sustainable fashion and supply chain management to globally elevate “The COTTON USA™ Difference” of superior U.S. cotton plus unrivalled partnership across the global textile supply chain.

Indian textile leaders explore U.S. cotton’s advantages at Cotton Usa™ seminars

Cotton Council International (CCI) hosted its inaugural COTTON USA™ seminars in Ahmedabad and Hyderabad, highlighting the competitive advantages of U.S. cotton to nearly 100 representatives from Indian textile mills. The events are part of the growing collaboration between the U.S. cotton industry and India’s textile sector.

The Good Cashmere Standard expands Animal Welfare Assessment on audited farms

With the Animal-related Animal Welfare Assessment (ARAWA), the Aid by Trade Foundation (AbTF) conducts a pioneering project for the second consecutive year in 2025, parallel to the independent verifications of The Good Cashmere Standard® (GCS). ARAWA assessments provide a comprehensive overview of the health status of a herd on an audited farm, going beyond standard verification procedures. They are inherently complex, which still makes them a rarity in the standard sector, but offer support in identifying non-conformities and provide a holistic overview of the herd's well-being. Therefore, the Aid by Trade Foundation will continue this crucial project and even further expand it by 2027.

New U.S. cotton study uses real-world grower data to reveal where fiber impacts occur

Cotton Incorporated has released a critically reviewed life cycle assessment (LCA) of U.S. cotton fiber production that examines how cotton’s environmental impacts are measured and where meaningful improvements can be made across the value chain. The new data, grounded in real‑world grower inputs, measures what drives U.S. cotton’s environmental footprint from field to gin.

From advanced fibres to eco‑focused yarns: Yarn Expo Autumn 2026 set to welcome global industry to Shanghai

From 25 – 27 August, Yarn Expo Autumn 2026 will return to the National Exhibition and Convention Center (Shanghai) to reinforce its role as a key meeting point for the global yarn and fibre industry. With over 22,000 visitors, the previous edition gathered nearly 580 leading exhibitors from 16 countries and regions, showcasing advanced developments and creative applications that support innovative, sustainable textile design. The upcoming edition will not only present an extensive range of fibre and yarn products, but will also feature a comprehensive fringe programme, including industry forums and trend display areas, providing innovative upstream enterprises with a stage to introduce next‑generation materials and sustainable concepts.

Regional hemp bast for lightweight construction profiles

The cultivation of fibre hemp for the production of ropes and clothing has a long tradition in Saxony. Due to its excellent fibre properties, it is also suitable as a renewable raw material for reinforcement in fibre composites. At the STFI and IWU in Chemnitz, the CannaPul project is cur- rently investigating how a regional value chain for hemp-based lightweight construction profiles can be established. To this end, the technical processing of hemp fibres into continuous fibre strands and their embedding in a suitable bio-based matrix are being investigated.

Kruger, Canada, orders first nonwovens line for sustainable wipes from ANDRITZ

International technology group ANDRITZ has received an order from newly established Kruger Nonwovens to deliver a complete WetlaceTM hybrid line for the Wayagamack mill in Trois-Rivières, Quebec, Canada. With this investment, pulp and paper producer Kruger is preparing to enter the nonwovens market with a new generation of plastic-free, chemical-free materials for sustainable wipes. The line is the first of its kind in Canada and is scheduled to start production in 2028.

Picanol to present its leading weaving technology at ITM 2026

Picanol is pleased to announce it will be participating in ITM 2026 in Istanbul. This is a key event for industry professionals to engage with the Turkish textile industry as well as the extensive international audience attending the fair. During the event, Picanol will present its latest innovations to the visitors in Hall 8, booth 802.

The updated poster on biodegradable Polymers in various environments has been released

As part of the PerPlacsBio project, nova-Institute has updated its popular poster on the biodegradability of polymers in different environments. The updated version reflects current standards, certifications and the latest scientific findings. The poster can be used to assess biodegradable alternatives for use in agriculture and forestry, and it is now available in German for the first time.