#Denim

2019-09-06

ISKO at IMPACT: Responsible Innovation shaping denim and taking action for future fashion.

The leading denim ingredient brand is first in line to support this new hybrid event, celebrating fashion and change toward a more positive and responsible industry. In the spotlight a special exhibition of responsible denim technologies in collaboration with ten international acclaimed brands.

Fostering responsibility and a holistic approach to the fashion industry, leading denim ingredient brand ISKO is the official partner of IMPACT, the new revolutionary event launched by WSN (Who’s Next-Premiere Classe). Set in Paris at Porte de Versailles, it involves both industry’s professionals and non-professionals encouraging dialogue for a more collaborative global community.

ISKO will be at Hall 2.2 – Booth 261, sharing its Responsible InnovationTM approach. Based on three main pillars – creativity, competence and citizenship – and rooted in the company’s DNA, this asset is at the very heart of each one of the 25,000+ products in its portfolio. All of ISKOTM textile concepts are designed and developed according to this vision, providing ground-breaking innovation to preserve the planet, its resources and its people.

On display at the booth will be one of the company’s latest innovations: Vulcano, highlighted through a selection of special blankets with laser print. Conceived to create beautiful effects whilst saving energy, this is a laser friendly finish that delivers natural, denimy, 3D effects. It stands out particularly on bleached and stretch fabrics and in dark colors. The process is fast and energy efficient, making Vulcano both beautiful and environmentally friendly.

The other denim showcased in the exhibition is no exception: a selection of advanced responsible fabrics and patented technologies interpreted by internationally acclaimed brands. Innovative design and a long-term vision for a sustainable future are the common thread of the collections created by Armedangels, Blanche, Dovetail Workwear, Faguo, Hiut Denim Co., Ksenia Schnaider, Marithe x Francois Girbaud, Outerknown, Replay, and Taylor Stitch.

All of the different brands’ outfits presented were prepared by Edem Dossou, Parisian stylist with a refined and meticulous approach to fashion.

THE NEW RESPONSIBLE MATERIALS: A PANEL.

Rosey Cortazzi, ISKO Global Marketing Director, will be on stage at 3:15 pm on Friday, September 6th, in occasion of a special panel focusing on “The new responsible materials” to discuss the latest developments in the fields of new, sustainable ingredients in the fashion industry.

The discussion will be moderated by Pierre-Nicolas Hurstel (Arianee CEO and Co-Founder) and will involve Pauline Weinmann (Poetique Paris Co-Founder), Julie-Marlene Pelissier (H&M Responsible Sustainability & Corporate Engagement), Melanie Broye-Engelkes (Pinatex CEO) and Marina Coutelan (Premiere Vision Smart Creation Fashion Manager).

“We are excited to take part in the first edition of IMPACT: as we always strive to educate the industry on the importance of Responsible InnovationTM in the world of denim, this is a great occasion to present our latest technologies as well as showcase exemplary brands that we are working with, in a new and relevant industry event” says Elena Faleschini, ISKO Global Field Marketing Manager.

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