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#Yarn & Fiber

Naia™ from Eastman presents its innovative cellulose acetate for soft woven applications

Naia™ from Eastman, known for pushing the boundaries of responsible fashion innovation, confirms once again the great versatility of its cellulosic fibers by presenting the applications of its staple fiber for the woven apparel. Naia™ demonstrates how the benefits of its fibers can be extended to previously unexplored applications, tailoring a new sustainable standard for both fashion-forward and casual styles. Naia™’s staple fibers result in unique soft fabrics which are wrinkle resistant and skin-friendly.

Cellulosic acetate, in its usual filament fiber form, is renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, Naia™ adds an entire world of new potential that fits beautifully with the needs and demands of the woven textile industry. The innovative ingredient is the ideal component to blend with the highest quality fibers that characterize luxury, such as wool, linen, cashmere, and many more.

Naia™ staple fibers produce soft fabrics that are durable, quick drying, can manage odor, and ensure a long-lasting micro-climate comfort—perfect for every season. With a commitment to both comfort and sustainability, Naia™'s cellulosic fiber is produced using sustainably sourced wood pulp. It is biodegradable, compostable and created with a safe, closed-loop process that recycles solvents back into the system, minimizing environmental impact.

Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman
Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman


The fibers can be woven into premium, lightweight and flowy fabrics, with exceptional benefits for designers and fashion lovers who want to feel and look trendy every day, from work life to social life. Its unique soft feel, combined with easy care and reduced pilling, makes it a top choice for those seeking smooth, stylish and eco-conscious fabrics.

“These premium Naia™ staple applications introduce amazing opportunities for woven fabrics, perfectly blending casual and formal elements, and meeting the demand for comfort, style and sustainability,” says Carolina Sister Cohn, Global Marketing Leader for Textiles at Eastman, “It shows how this versatile and groundbreaking fiber is able to bring aesthetics and performance to different kinds of garments, for every occasion and every consumer. Naia™ staple fiber is the essence of accessible sustainability for everyone.”



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#Recycled Fibers

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

#Man-Made Fibers

Eastman Naia™ brings the SEEDS theme to life at PREFACE LA

Eastman Naia™ is participating in PREFACE LA, taking place July 29–30, to present applications of its filament yarn and staple fiber across fashion and denim.

#Recycled Fibers

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

More News on Yarn & Fiber

#Man-Made Fibers

Dyneema® to unveil next-generation mooring fiber at SMM 2026

Dyneema®, the world's strongest fiber™, will introduce Dyneema® SK80 fiber at SMM 2026 (Shipbuilding, Machinery, and Marine Technology), the world’s leading international maritime trade fair, held in Hamburg, Germany.

#Man-Made Fibers

Capturing malodor rather than masking it: Indorama Ventures presents innovative odor capturing technology at Dornbirn Global Fiber Congress

Indorama Ventures, a global leader in fibers and nonwovens serving customers in hygiene and technical markets, will present its latest technological innovation in odor management at the Dornbirn Global Fiber Congress.

#Yarn & Fiber

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

#Man-Made Fibers

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.

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#Research & Development

25 years of medical devices: ITVP combines experience with innovation

ITV Denkendorf Produktservice GmbH (ITVP) is celebrating its 25th anniversary. On October 1, 2001, ITVP was founded as a subsidiary of the German Institutes of Textile and Fiber Research Denkendorf (DITF), Europe’s largest textile research center. This spin-off company made it possible to consolidate expertise in medical technology and significantly expand production, which had previously been initiated mostly in the DITF’s cleanrooms.

#Recycling / Circular Economy

Fashion for Good launches Cotton Reloop Matrix Project to unlock commercial scale for recycled cotton

Fashion for Good today announces the launch of the Cotton Reloop Matrix Project, a cross-industry initiative that will map and physically validate the quality of commercially available recycled cotton yarns against brand specifications, giving the industry a data-backed overview of how quality, price, and recycled content intersect. The project is convened with Fashion for Good partners Arvind, BESTSELLER, C&A, Interloop, Reformation, and Shahi, together with ecosystem partner Uster.

#Digital Printing

Italian textile finishing specialist injects digital agility into luxury textile manufacturing with Kornit Digital

1st October 2026 – Kornit Digital, a global pioneer in sustainable, on-demand digital fashion and textile production technologies, shares the news that Tintoria Finissaggio 2000, one of Italy's leading textile dyeing and finishing specialists, has integrated the Kornit Presto MAX into its production environment to expand its premium textile offering to improve manufacturing efficiency and support growing demand for sustainable, agile fabric production.

#Recycling / Circular Economy

ReHubs names Béatrice Moureaux CEO to advance textile recycling in Europe

ReHubs has appointed Béatrice Moureaux as Chief Executive Officer, marking a new chapter for the European alliance as it continues to strengthen its work to scale textile-to-textile recycling across Europe. Béatrice has served as Board Advisor to ReHubs since December 2025, working closely with its Board, team and members on the organisation’s strategy and projects. She brings more than 25 years of experience across technical textiles, advanced fibres, nonwovens and circular innovation.

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