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#Yarn & Fiber

Naia™ from Eastman presents its innovative cellulose acetate for soft woven applications

Naia™ from Eastman, known for pushing the boundaries of responsible fashion innovation, confirms once again the great versatility of its cellulosic fibers by presenting the applications of its staple fiber for the woven apparel. Naia™ demonstrates how the benefits of its fibers can be extended to previously unexplored applications, tailoring a new sustainable standard for both fashion-forward and casual styles. Naia™’s staple fibers result in unique soft fabrics which are wrinkle resistant and skin-friendly.

Cellulosic acetate, in its usual filament fiber form, is renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, Naia™ adds an entire world of new potential that fits beautifully with the needs and demands of the woven textile industry. The innovative ingredient is the ideal component to blend with the highest quality fibers that characterize luxury, such as wool, linen, cashmere, and many more.

Naia™ staple fibers produce soft fabrics that are durable, quick drying, can manage odor, and ensure a long-lasting micro-climate comfort—perfect for every season. With a commitment to both comfort and sustainability, Naia™'s cellulosic fiber is produced using sustainably sourced wood pulp. It is biodegradable, compostable and created with a safe, closed-loop process that recycles solvents back into the system, minimizing environmental impact.

Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman
Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman


The fibers can be woven into premium, lightweight and flowy fabrics, with exceptional benefits for designers and fashion lovers who want to feel and look trendy every day, from work life to social life. Its unique soft feel, combined with easy care and reduced pilling, makes it a top choice for those seeking smooth, stylish and eco-conscious fabrics.

“These premium Naia™ staple applications introduce amazing opportunities for woven fabrics, perfectly blending casual and formal elements, and meeting the demand for comfort, style and sustainability,” says Carolina Sister Cohn, Global Marketing Leader for Textiles at Eastman, “It shows how this versatile and groundbreaking fiber is able to bring aesthetics and performance to different kinds of garments, for every occasion and every consumer. Naia™ staple fiber is the essence of accessible sustainability for everyone.”



More News from Eastman

#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

#Man-Made Fibers

Eastman Naia™ launches Sustainability Progress Report and 2025-2030 Sustainability Goals at Textile Exchange Conference, reaffirming commitment to circular innovation

At the Textile Exchange Conference 2025, Eastman Naia™ released its 2025 Sustainability Progress Report and announced its 2025–2030 Sustainability Goals, presenting a record of genuine progress and outlining a renewed roadmap for the years ahead. This announcement demonstrates Naia™’s long-standing commitment to driving an industry-wide shift toward sustainability through scalable, commercially viable material solutions.

More News on Yarn & Fiber

#Yarns

Yarn Expo Spring 2026 concludes, connecting buyers with innovative selection of sustainable yarns and fibres

Yarn Expo Spring 2026 wrapped up successfully on 13 March, as a record-high of over 600 exhibitors from 12 countries and regions welcomed more than 25,000 visitors from 113 countries and regions. Held across 27,000 sqm in Hall 8.2 of the National Exhibition and Convention Center (Shanghai), the fair highlighted the textile industry’s accelerating shift toward a lower-impact, more functional future. Exhibitors presented eco-friendly organic, regenerated and recycled yarns and fibres, alongside innovative options such as sweat-resistant and high-performance materials. A comprehensive fringe programme further enriched the event, offering practical market insights and new networking opportunities.

#Man-Made Fibers

Lenzing advances its transformation: Higher EBITDA, stronger free cash flow and more than EUR 200 million in cost savings

The business performance of the Lenzing Group in 2025 was affected particularly in the second half of the year by external factors such as international tariff measures, subdued demand and declining market prices. As a result, revenue decreased slightly by 2.3 percent to EUR 2.6 billion, primarily due to lower fiber sales volumes and lower prices for fibers and pulp, which were further negatively impacted by currency developments. Nevertheless, thanks to the comprehensive Performance Program, Lenzing was able to improve its operating performance and key financial indicators compared with the previous year.

#Man-Made Fibers

“Lead Transformation – Generate Impact”: Lenzing presents its 2025 Annual and Sustainability Report

The Lenzing Group has published its 2025 Annual and Sustainability Report, entitled LEAD TRANSFORMATION – GENERATE IMPACT. The report shows how Lenzing is actively shaping change in the industry and making a lasting impact: economically, ecologically, and socially. Lenzing is consistently focused on the future: with targeted investments in premiumization, excellence, innovation, and sustainability, the company is strengthening its position as a leading provider of sustainable, cellulose-based premium fibers. The combined report is available in digital format.

#Raw Materials

Lenzing Group positions bio‑based materials as a strategic asset for Europe’s economic security

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, hosted a high‑level roundtable in Brussels to discuss how bio‑based materials can strengthen Europe’s economic security and support the shift toward a fossil‑free future. Organized in cooperation with Euractiv, the event brought together representatives of the European Commission, the UK Mission to the EU, academia, civil society, and industry.

Latest News

#Techtextil 2026

Performance Apparels: Functional textiles drive innovation at Techtextil 2026

From high-performance fibres and advanced membranes to smart textiles and sustainable material concepts – functional apparel is becoming one of the most dynamic innovation fields in technical textiles. At Techtextil 2026, exhibitors demonstrate how new materials, finishing technologies and digital functions are shaping the next generation of protective, workwear and outdoor systems.

#Textile chemistry

A flagship for chemical production: BASF inaugurates world-scale Verbund site in China

BASF today (March 26, 2026) celebrated the official inauguration of its newly built, world-scale Verbund site in Zhanjiang, Guangdong Province in southern China. Covering an area of around four square kilometers, it is more than a major BASF project in the chemical growth market of China. “Zhanjiang shows what the future of chemistry looks like: efficient, digital and sustainable by design. The site showcases a smart integrated Verbund structure on an industrial scale,” said Dr. Markus Kamieth, CEO of BASF, at the ceremony attended by representatives from government, customers, business partners and employees.

#Nonwovens

VEOCEL™ Lyocell production expands to Asia – Launching a new chapter for nonwovens in the region

VEOCEL™, Lenzing's flagship specialty nonwovens brand, expands production at its Thai plant in Prachinburi. This is the first-ever production of its nonwoven-grade lyocell fibers in Asia. Built in 2022 with a 100,000-ton annual production capacity, the facility - previously focused on fibers for textile applications - now can directly meet the demand for VEOCEL™’s biodegradable¹, wood-based lyocell fibers for nonwovens products. These fibers are an essential ingredient for high-quality nonwovens products, ranging from baby wipes to facial sheet masks and everyday personal hygiene items.

#Research & Development

Hof University develops sustainable textile coating for the fashion of tomorrow from mushrooms

Clothing is often treated as disposable: T-shirts for events, general merchandise, or short-term campaigns frequently end up in the trash after only a few uses. This is particularly problematic given that their production still largely relies on fossil-based materials. This is precisely where a new research project at Hof University of Applied Sciences comes in.

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