[pageLogInLogOut]

#Yarn & Fiber

Birla Cellulose's LIVA unveils latest LAPF Studio in Surat Fluid Fashion enters the textile hub of the nation

© 2022 Birla Cellulose
The Aditya Birla Group is a global leader in sustainable fibres, and Birla Cellulose's premier fashion ingredient brand "Liva" opened a state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat on Monday to cater to the growing demand of Textiles and Clothing.

"Surat is recognised as the Textile Hub of the nation and is the largest centre of MMF (man-made fibre) based Textiles in India," said Mr Rajnikant Sabnavis, Chief Marketing Officer, Aditya Birla Group's Pulp and Fibre Business. He informed "LAPF Studios serves as a one-stop customer experience centre for Man-Made Cellulosic Fibres from Sourcing Support, Technical Assistance, Product Innovations, to Marketing Solutions."

"Across the world, the textile & fashion industry are marching towards adopting sustainable fibres. Manmade cellulosic fibres are at the vanguard of this march to sustainable fibres. Birla Cellulose has taken rapid strides in this space as we constantly innovate both in terms of fibres and manufacturing processes. This is the Sixth Studio after Noida, New York, Tirupur, Bandung and Jaipur, and it is a very important part of our business. We use these studios to work with our partners and showcase collections to buyers from across the world". Mr. Sabnavis added.

The LAPF Studio, located at 209-212, Milestone Canal Point, Canal Road, Surat, will display a selection of over 2500 Viscose, Liva Eco, Liva Reviva, Birla Modal, Excel and Spun Shades based fabric innovations from over 150 LAPF Partners. Fabric collections would be available on display in a wide range including woven, knitted, greige and finished fabrics. Along with technical specs all details necessary to access the products on display would be made available.

LIVA's seasonal collection specially designed by its in-house designers will also be showcased in the Studio to inspire more creations and meet expectations of discerning buyers.

Representatives of various Trade Associations graced the inauguration along with over 300 invitees comprising local and outstation LAPF Partners, Trade / Hub partners, fabric buyers, designers from Surat and adjoining areas and Grasim Industries dignitaries.



Mr Sabnavis in his address commented "Consumer is more conscious and choosy now and the demand in Textiles is increasing disproportionately, necessitating the businesses to step up their game. We at LIVA have always been the forerunners of change in the industry, as evidenced by the introduction of this Studio, which will benefit the Gujarat Cluster and will be a window to the world for Man-Made Cellulosic Fibre based Textiles"

Birla Cellulose from Grasim Industries works closely with the entire value chain i.e. Spinners, Fabricators, Processors and garment makers to develop Birla Cellulose Fibre rich blends for a variety of applications. In addition, Grasim has been investing in brand Liva to help create an aspirational value for its Viscose. All this has contributed to Viscose rising to occupy 6.3% of the fibre basket, up from 4% as recently as 2015 in India.



More News from Birla Cellulose

#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

#Recycling / Circular Economy

SaXcell and Birla Cellulose sign Memorandum of Understanding for recycled fiber production to accelerate circularity.

Textile recycling innovator SaXcell has signed a Memorandum of Understanding (MoU) with Aditya Birla Group’s, Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber.

More News on Yarn & Fiber

#Yarns

Yarn Expo Spring 2026 concludes, connecting buyers with innovative selection of sustainable yarns and fibres

Yarn Expo Spring 2026 wrapped up successfully on 13 March, as a record-high of over 600 exhibitors from 12 countries and regions welcomed more than 25,000 visitors from 113 countries and regions. Held across 27,000 sqm in Hall 8.2 of the National Exhibition and Convention Center (Shanghai), the fair highlighted the textile industry’s accelerating shift toward a lower-impact, more functional future. Exhibitors presented eco-friendly organic, regenerated and recycled yarns and fibres, alongside innovative options such as sweat-resistant and high-performance materials. A comprehensive fringe programme further enriched the event, offering practical market insights and new networking opportunities.

#Man-Made Fibers

Lenzing advances its transformation: Higher EBITDA, stronger free cash flow and more than EUR 200 million in cost savings

The business performance of the Lenzing Group in 2025 was affected particularly in the second half of the year by external factors such as international tariff measures, subdued demand and declining market prices. As a result, revenue decreased slightly by 2.3 percent to EUR 2.6 billion, primarily due to lower fiber sales volumes and lower prices for fibers and pulp, which were further negatively impacted by currency developments. Nevertheless, thanks to the comprehensive Performance Program, Lenzing was able to improve its operating performance and key financial indicators compared with the previous year.

#Man-Made Fibers

“Lead Transformation – Generate Impact”: Lenzing presents its 2025 Annual and Sustainability Report

The Lenzing Group has published its 2025 Annual and Sustainability Report, entitled LEAD TRANSFORMATION – GENERATE IMPACT. The report shows how Lenzing is actively shaping change in the industry and making a lasting impact: economically, ecologically, and socially. Lenzing is consistently focused on the future: with targeted investments in premiumization, excellence, innovation, and sustainability, the company is strengthening its position as a leading provider of sustainable, cellulose-based premium fibers. The combined report is available in digital format.

#Raw Materials

Lenzing Group positions bio‑based materials as a strategic asset for Europe’s economic security

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, hosted a high‑level roundtable in Brussels to discuss how bio‑based materials can strengthen Europe’s economic security and support the shift toward a fossil‑free future. Organized in cooperation with Euractiv, the event brought together representatives of the European Commission, the UK Mission to the EU, academia, civil society, and industry.

Latest News

#Europe

EU and Australia strengthen relations with Security and Defence Partnership and Trade Agreement

The EU and Australia have today announced the adoption of a groundbreaking Security and Defence Partnership. They have also concluded negotiations for an ambitious and balanced free trade agreement (FTA) and agreed to launch formal negotiations for the association of Australia to Horizon Europe, the world's largest funding programme for research and innovation. With these steps, the EU and Australia are delivering mutually beneficial outcomes and further reinforcing their already close relations in a time of geopolitical uncertainty.

#Technical Textiles

DuPont introduces Tyvek® APX™ 400 protective coverall, setting a new benchmark for extreme breathability

DuPont (NYSE:DD) announced the launch of the Tyvek® APX™ 400 protective coverall, the first in a new generation of extremely breathable disposable chemical protection garments. Manufactured using DuPont™ Tyvek® APX™ groundbreaking fabric, the new garment combines 360° protection and durability with extreme breathability, taking worker comfort and safety to a whole new level.

#Spinning

Graf at EXINTEX – Strengthening presence in Latin America

Graf successfully participated in EXINTEX, one of the leading textile exhibitions in Latin America, together with its local agent Eurotecnica. The exhibition provided an excellent platform to engage with customers, partners and industry experts across the region.

#Techtextil 2026

Freudenberg Performance Materials presents Mehlerheytex and Filc at Techtextil 2026

Freudenberg Performance Materials will showcase textile innovations that increase efficiency, performance and sustainability in industry and mobility at Techtextil 2026. For the first time since the merger of Mehler Texnologies and Heytex, the MehlerHeytex brand will make its debut as a leading expert in coated technical textiles. Moreover, Freudenberg Performance Materials Filc (Filc), specialist for advanced needlepunch nonwovens and laminated materials, will present its groundbreaking solutions for automotive applications. Filc customers can benefit from the perfect combination of functionality, comfort and sustainability. The Freudenberg Performance Materials experts are looking forward to welcoming visitors to the trade fair at Stand A11 in Hall 11.0 from April 21 – 24, 2026.

TOP