[pageLogInLogOut]

#Yarn & Fiber

Birla Cellulose's LIVA unveils latest LAPF Studio in Surat Fluid Fashion enters the textile hub of the nation

© 2022 Birla Cellulose
The Aditya Birla Group is a global leader in sustainable fibres, and Birla Cellulose's premier fashion ingredient brand "Liva" opened a state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat on Monday to cater to the growing demand of Textiles and Clothing.

"Surat is recognised as the Textile Hub of the nation and is the largest centre of MMF (man-made fibre) based Textiles in India," said Mr Rajnikant Sabnavis, Chief Marketing Officer, Aditya Birla Group's Pulp and Fibre Business. He informed "LAPF Studios serves as a one-stop customer experience centre for Man-Made Cellulosic Fibres from Sourcing Support, Technical Assistance, Product Innovations, to Marketing Solutions."

"Across the world, the textile & fashion industry are marching towards adopting sustainable fibres. Manmade cellulosic fibres are at the vanguard of this march to sustainable fibres. Birla Cellulose has taken rapid strides in this space as we constantly innovate both in terms of fibres and manufacturing processes. This is the Sixth Studio after Noida, New York, Tirupur, Bandung and Jaipur, and it is a very important part of our business. We use these studios to work with our partners and showcase collections to buyers from across the world". Mr. Sabnavis added.

The LAPF Studio, located at 209-212, Milestone Canal Point, Canal Road, Surat, will display a selection of over 2500 Viscose, Liva Eco, Liva Reviva, Birla Modal, Excel and Spun Shades based fabric innovations from over 150 LAPF Partners. Fabric collections would be available on display in a wide range including woven, knitted, greige and finished fabrics. Along with technical specs all details necessary to access the products on display would be made available.

LIVA's seasonal collection specially designed by its in-house designers will also be showcased in the Studio to inspire more creations and meet expectations of discerning buyers.

Representatives of various Trade Associations graced the inauguration along with over 300 invitees comprising local and outstation LAPF Partners, Trade / Hub partners, fabric buyers, designers from Surat and adjoining areas and Grasim Industries dignitaries.



Mr Sabnavis in his address commented "Consumer is more conscious and choosy now and the demand in Textiles is increasing disproportionately, necessitating the businesses to step up their game. We at LIVA have always been the forerunners of change in the industry, as evidenced by the introduction of this Studio, which will benefit the Gujarat Cluster and will be a window to the world for Man-Made Cellulosic Fibre based Textiles"

Birla Cellulose from Grasim Industries works closely with the entire value chain i.e. Spinners, Fabricators, Processors and garment makers to develop Birla Cellulose Fibre rich blends for a variety of applications. In addition, Grasim has been investing in brand Liva to help create an aspirational value for its Viscose. All this has contributed to Viscose rising to occupy 6.3% of the fibre basket, up from 4% as recently as 2015 in India.



More News from Birla Cellulose

#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

More News on Yarn & Fiber

#Recycling / Circular Economy

The textile industry in transition

Recycling, traceability, eco-design and digitalisation are among the key future challenges facing the European textile industry. The Erasmus+ project Skills4Circularity, involving 21 partners from twelve countries, is investigating the skills required to address these challenges. As the German industry partner, the Industry Association for Finishing – Yarns – Fabrics – Technical Textiles (IVGT) is bringing the industry’s perspective to the project.

#Research & Development

GenuTrace client advisory: Is your cotton supply chain UFLPA ready?

U.S. Customs and Border Protection has released updated operational guidance (CBP Publication No. 5560-0526) expanding its forced labor enforcement framework. The guidance supersedes the original 2022 UFLPA Operational Guidance and now covers all forced labor enforcement authorities — UFLPA, CAATSA, and WROs/Findings — in a single unified document. For cotton importers, the enforcement posture has not softened. It has become more structured, more documented, and more demanding. Learn more about UFLPA.

#Spinning

"We will become a recycling powerhouse"

The textile industry is now in its fourth consecutive year of crisis, while automation, artificial intelligence and recycling are reshaping the rules of the game. In this interview, Rieter CEO Thomas Oetterli discusses the first signs of a market recovery, reflects on his first three years at the helm of the company, explains the integration of Barmag, outlines Rieter’s vision of the fully automated spinning mill and highlights the strategic importance of recycling. In doing so, he explains why the new Rieter Group aims to play a leading role in transforming the textile value chain into a circular economy.

#Man-Made Fibers

ROICA™ launches new global brand identity and digital experience

ROICA™, the premium stretch fiber developed by Asahi Kasei, today announced the launch of its new global brand identity, including a new key visual and a fully redesigned website. This milestone initiative marks the beginning of a new phase in ROICA™’s evolution as a global brand.

Latest News

#Spinning

New spinning package with two-step filtration for recycled yarns and more

At the ITM in Istanbul, BB Engineering unveiled its new, patented ValuePack spinning package for the first time, which features a two-stage filtration system. This is particularly beneficial for re-cycling processes. Until now, spinning packs have used either metal powder (“sand”) or filter candles as filter media. Both options are suitable for differ-ent applications, and each has its own specific advantages and dis-advantages.

#ITMA 2027

ITMA 2027 gains strong momentum

In line with the theme "Co-creating the future of textiles", ITMA continues to strengthen its support for start-ups, recognising their role in driving innovation and shaping the future of textile and garment manufacturing. Through the Start-Up Valley, emerging companies gain access to a global marketplace where they can connect with industry leaders, potential partners, investors and customers.

#ITM 2026

Positive market signals for KARL MAYER at ITM 2026

KARL MAYER is pleased with its participation as an exhibitor at ITM 2026. Faced with the challenges of rising domestic costs and fierce competition from low-priced Asian markets, the industry leader had traveled to Istanbul with mixed feelings – yet still draws a really positive conclusion.

#Associations

Mongolia: Workshop on Italian textile technologies kicks off in Ulaanbaatar

The workshop dedicated to Italian textile technologies will kick off in Ulaanbaatar from 21 to 23 June 2026. Focused on the most advanced innovative solutions for the textile industry, the initiative will bring together 13 Italian textile machinery manufacturers, confirming the growing interest in strengthening industrial cooperation between the two countries and highlighting Mongolia’s strategic importance for Italian textile machinery producers.

TOP