[pageLogInLogOut]
USTER Think Quality

#Yarn & Fiber

Birla Cellulose's LIVA unveils latest LAPF Studio in Surat Fluid Fashion enters the textile hub of the nation

© 2022 Birla Cellulose
The Aditya Birla Group is a global leader in sustainable fibres, and Birla Cellulose's premier fashion ingredient brand "Liva" opened a state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat on Monday to cater to the growing demand of Textiles and Clothing.

"Surat is recognised as the Textile Hub of the nation and is the largest centre of MMF (man-made fibre) based Textiles in India," said Mr Rajnikant Sabnavis, Chief Marketing Officer, Aditya Birla Group's Pulp and Fibre Business. He informed "LAPF Studios serves as a one-stop customer experience centre for Man-Made Cellulosic Fibres from Sourcing Support, Technical Assistance, Product Innovations, to Marketing Solutions."

"Across the world, the textile & fashion industry are marching towards adopting sustainable fibres. Manmade cellulosic fibres are at the vanguard of this march to sustainable fibres. Birla Cellulose has taken rapid strides in this space as we constantly innovate both in terms of fibres and manufacturing processes. This is the Sixth Studio after Noida, New York, Tirupur, Bandung and Jaipur, and it is a very important part of our business. We use these studios to work with our partners and showcase collections to buyers from across the world". Mr. Sabnavis added.

The LAPF Studio, located at 209-212, Milestone Canal Point, Canal Road, Surat, will display a selection of over 2500 Viscose, Liva Eco, Liva Reviva, Birla Modal, Excel and Spun Shades based fabric innovations from over 150 LAPF Partners. Fabric collections would be available on display in a wide range including woven, knitted, greige and finished fabrics. Along with technical specs all details necessary to access the products on display would be made available.

LIVA's seasonal collection specially designed by its in-house designers will also be showcased in the Studio to inspire more creations and meet expectations of discerning buyers.

Representatives of various Trade Associations graced the inauguration along with over 300 invitees comprising local and outstation LAPF Partners, Trade / Hub partners, fabric buyers, designers from Surat and adjoining areas and Grasim Industries dignitaries.



Mr Sabnavis in his address commented "Consumer is more conscious and choosy now and the demand in Textiles is increasing disproportionately, necessitating the businesses to step up their game. We at LIVA have always been the forerunners of change in the industry, as evidenced by the introduction of this Studio, which will benefit the Gujarat Cluster and will be a window to the world for Man-Made Cellulosic Fibre based Textiles"

Birla Cellulose from Grasim Industries works closely with the entire value chain i.e. Spinners, Fabricators, Processors and garment makers to develop Birla Cellulose Fibre rich blends for a variety of applications. In addition, Grasim has been investing in brand Liva to help create an aspirational value for its Viscose. All this has contributed to Viscose rising to occupy 6.3% of the fibre basket, up from 4% as recently as 2015 in India.



More News from Birla Cellulose

#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

More News on Yarn & Fiber

#Man-Made Fibers

Lenzing improves profitability as strategic transformation gains momentum

The Lenzing Group reported improved operating profitability in the first nine months of 2026 despite declining revenue and a challenging market environment. Revenue decreased by 2.3 percent to EUR 1.93 billion, while adjusted EBITDA remained stable at EUR 353 million. The adjusted EBITDA margin increased from 17.9 percent to 18.3 percent, reflecting progress in the company's strategic transformation under its “Grow Nonwovens. Reset Textiles.” strategy.

#Recycled Fibers

C&A and Zalando join Altag® Fiber Club to accelerate adoption of agricultural waste-based fibres

Fashion for Good and AltMat announced today that C&A and Zalando have joined the Altag® Fiber Club as its first brand signatories, marking a critical commercial milestone in the journey to mainstream adoption of next-generation fibres derived from agricultural waste.

#Man-Made Fibers

Kraig Biocraft Laboratories launches performance yarn development program based on spider silk

Kraig Biocraft Laboratories has launched a development program for high-performance yarns based on its recombinant spider silk technology. The initiative follows the company's first commercial shipment of a custom spider silk yarn to a performance apparel customer and includes the delivery of spider silk samples to a textile technology company with experience in aerospace-related material development.

#Man-Made Fibers

Lenzing and Kaihara to debut REMOD denim collection at Kingpins Amsterdam

The Lenzing Group, a global producer of wood-based fibers for the textile and nonwovens industries, has partnered with Japanese denim manufacturer Kaihara Corporation to launch the “REMOD Collection”. The collection combines three of Lenzing's fiber offerings for denim applications: TENCEL™ Lyocell Standard, TENCEL™ Lyocell – HV100 and TENCEL™ Lyocell dtex 2.2.

Latest News

#Textile processing

YKK Bangladesh celebrates 25 years of fastening production and business development

YKK Bangladesh Pte. Ltd., a subsidiary of Japanese fastening manufacturer YKK Corporation, has celebrated its 25th anniversary with a commemorative ceremony in Dhaka on November 8, 2026. Since its establishment in November 2000, the company has expanded its manufacturing capacity and business operations alongside the growth of Bangladesh's apparel industry.

#ITMA Asia + CITME 2026

Murata Machinery to showcase AIcone winding and high-speed VORTEX spinning at ITMA ASIA 2026

Japanese textile machinery manufacturer Murata Machinery will present its PROCESS CONER AIcone automatic winder and VORTEX 870 EX spinning machine at ITMA ASIA + CITME 2026. Under the theme “Right Choice, Bright Future”, the company will highlight technologies for efficient yarn manufacturing, combining energy-saving winding solutions with high-speed air-jet spinning. Visitors can meet Murata Machinery in Hall 5, Booths E01 and E02.

#ITMA Asia + CITME 2026

DORNIER highlights airbag, filtration and composite weaving technologies at ITMA ASIA 2026

Lindauer DORNIER will present its latest developments in air-jet and rapier weaving technology for technical textiles at ITMA ASIA + CITME 2026. The German machinery manufacturer will focus on the reliable and efficient production of airbag fabrics, high-density filters and reinforcement textiles for fibre-reinforced composites. Alongside its A2 air-jet and P2 rapier weaving machines, DORNIER will highlight its TRITOS FLEX technology for complex 3D composite preforms, retrofit solutions and expanded service capabilities in Asia. The company will exhibit in Hall 3, Stand E02.

#Retail & Brands

Marks & Spencer expands across Asia Pacific through partnership with Global Fashion Group

Marks & Spencer (M&S) and Global Fashion Group (GFG) have announced a strategic partnership to expand the British retailer's fashion business across Asia Pacific. M&S has launched on Southeast Asian fashion platform ZALORA and plans to enter THE ICONIC in Australia and New Zealand in early 2027. The agreement also introduces regional fulfilment for Australian M&S.com orders, enabling faster deliveries and returns while supporting a capital-light international growth strategy.

TOP