#Recycling / Circular Economy

2024-11-08

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

This groundbreaking collaboration proposes, for Birla Cellulose to purchase up-to 5,000 tons of Circ's pulp, per year, for a period of 5 years from Circ's first commercial-scale facility. This pulp will be converted into lyocell staple fibre, significantly enhancing access to recycled materials and supporting Circ as it scales its commercial production.

"Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry's commitment to investing in a truly circular economy," said Peter Majeranowski, CEO of Circ. "Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage."

Dr. Aspi Patel, Chief Technology Officer of Grasim Industries Limited, said, "This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ's cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy."

As brands and consumers increasingly prioritize eco-friendly options, the supply chain will play a pivotal role in facilitating demand. The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose's willingness to procure and utilize Circ pulp ensures Birla Cellulose's customers have access to high-quality recycled Circ Lyocell. This partnership enables brands and supply chain partners can partake and play their part in the future of the global fashion industry.

Both companies are committed to promoting circular economy practices and reducing environmental impact through innovative technology and material reuse. They are also aligned on their shared vision for a sustainable future with a promise to set new benchmarks in the textile industry.

How innovations drive BASF’s success

“Innovation has always been part of BASF’s DNA. Especially in these volatile times, it is crucial to leverage our innovative strength to develop competitive solutions that differentiate us as a company in our markets and give us a competitive edge,” said Dr. Stephan Kothrade, Member of the Board of Executive Directors of BASF and Chief Technology Officer, at the company’s Research Press Briefing held today. To achieve this, BASF implemented its “Winning Ways” strategy about a year ago with the clear goal of becoming the preferred chemical company to enable its customers’ green transformation.

Mimaki demonstrates versatile, simple TRAPIS textile printing at Heimtextil 2026

Mimaki’s textile pigment transfer printing system, TRAPIS, is able to print on a diverse range of fabrics - unlike traditional processes - including natural fibres and synthetic fabrics. The full solution will be shown on Mimaki’s booth (Hall 3.0 Stand A97), as the company returns to Heimtextil to showcase its advancements in sustainable, high quality and efficient textile printing.

The Technology Hub for global denim trends: ITM 2026

The ITM 2026 International Textile Machinery Exhibition, to be held at the Tüyap Fair and Congress Center in Istanbul from June 9–13, 2026, brings together groundbreaking technologies in denim production. From smart production systems to eco-friendly raw materials, from digital washing solutions to laser effect technologies, innovations that will shape the future of denim will be showcased for the first time at ITM 2026.

38th International Cotton Conference Bremen: Let´s Talk about Cotton!

The 38th International Cotton Conference Bremen, to be held on 25-27 March 2026 in Bremen’s parliament building on market square, once again sends a powerful signal for professional excellence and international dialogue. The focus is on the latest market trends and technical innovations throughout the entire value chain – from agriculture and quality assurance to processing and the circular economy. With its high-calibre speakers, the conference remains an indispensable forum for anyone involved in shaping the cotton industry scientifically, technically, or economically.

More safety and comfort for protective clothing thanks to auxetic fabrics

When everyday materials are pulled, they stretch or elongate in the direction of the pull and become narrower in cross-section. We can also observe this property in two-dimensional textiles. Auxetic structures behave differently here. They have the striking property of not changing under tensile stress or even increasing their width or thickness. These properties are advantageous, for example, in protective textiles or textile filter media. The DITF are researching auxetic fabrics for various applications.