#Textile chemistry

2025-03-13

Archroma launches AVITERA® RASPBERRY SE

Archroma, a global leader in specialty chemicals towards sustainable solutions, has taken sustainable and cost-effective cellulosic dyeing to the next level with the introduction of AVITERA® RASPBERRY SE to extend the GENERATION NEXT platform for economical sustainability in dark shades.

Extending the AVITERA® SE GEN NEXT platform color of deep shades, the IP-protected brilliant trichromatic red empowers mills to achieve rich, dark and extra-dark shades while meeting the stringent fastness and sustainability requirements of leading brands and retailers. The newest element also offers significantly lower processing costs, with focus on reducing the recipe cost together with reliable right-first-time performance as well, “AVITERA® SE revolutionized the dyeing of cellulosic fibers and blends when it was introduced 15 years ago – setting a new benchmark with state-of-the-art application and fastness performance and advanced sustainability,” Dhirendra Gautam, VP Marketing, Archroma said.

“Our goal was always to offer a full range of attractive colors without limits. With AVITERA® SE RASPBERRY SE as our new trichromatic red, we are now enabling fashion and textile companies to produce differentiated end articles in consistent and long-lasting dark and extra-dark shades with the same cost-competitiveness as in pale and medium shades. This is another major step forward on our PLANET CONSCIOUS+ journey to economic and environmental sustainability for our industry,” he continued.

Substantial savings on challenging dark shades

Dyeing darker shades – such as black, navy and especially red – has traditionally been more challenging and costly than dyeing lighter colors. Achieving a deep, uniform color requires higher dye concentrations and more water and energy, and often also demands additional steps or re-dyeing. Dark shades, particularly red, also tend to fade more quickly than light colors, especially when exposed to sunlight and repeated home laundering.

With high-speed low-temperature wash-off, high process reliability and excellent reproducibility on dark and ultra-dark shades, the AVITERA® SE GENERATION NEXT dyestuffs allow mills to achieve water and energy savings of up to 50% compared to best available technology, and to slash CO2 emissions and effluent discharge by up to 50% as well. They can also increase mill output by up to 25% or more.

Excellent fastness for vibrant colors, wash after wash

The AVITERA® SE GENERATION NEXT dyes offer excellent fastness properties, retaining their vibrant colors through repeated home laundering, even when exposed to chlorine and oxidative bleach. They also demonstrate good resistance to light and perspiration. This performance meets the stringent color fastness standards of leading industry standards and makes them suitable for the High IQ® Lasting Color and High IQ® Lasting Color Eco color retention programs.

Crucially, all of the AVITERA® SE dyes are free from arylamines, including pCA*, and comply with bluesign® and ZDHC Level 3.

Maximum resource savings, highest performance levels

Under the PLANET CONSCIOUS+ framework, AVITERA® RASPBERRY SE qualifies for the IMPACT+ category on the SUPER SYSTEMS+ matrix. This indicates that it delivers maximum durability and resource savings with the cleanest chemistry and highest performance.

Wide color range with top color consistency

AVITERA® SE RASPBERRY SE sits alongside three other deep colors in the AVITERA® SE range, providing opportunity to expand to the dark shade arena with both environmental and economical sustainability:

+ AVITERA® BLACK PEARL SE: A strong, greenish-cast black dye that can be used to correct metamerism.

+ AVITERA® BLUE HORIZON SE: A trichromatic, greenish-cast blue element with high resistance to nitrogen oxides (NOx) in the atmosphere.

+ AVITERA® NIGHT STORM SE: A strong navy shade with a greenish cast, recommended for dyeing the deepest navy and combination shades.

AVITERA® SE set a new benchmark for sustainability in the textile industry when it launched in 2010. The range’s color palette has been significantly expanded over the years, while performance has improved, and greater cost savings have been made possible through recipe optimization and added environmental benefits. Generation Next, the fourth generation of the revolutionary dye solution, adds dark and extra dark shades for next-level economic sustainability.

* Non-detectable on the garment

® Trademarks of Archroma registered in many countries.

Archroma brings high-impact textile innovations to Colombiatex 2026

Archroma, a global leader in specialty chemicals towards sustainable solutions, is proud to announce its participation in Colombiatex 2026, one of the most influential textile and apparel industry events in the Americas. The event will take place in Medellín, Colombia, from January 27 to 29, where Archroma will welcome visitors at Booth PC006.

Archroma and HeiQ partner to bring revolutionary antimicrobial and odor-control solutions to textile industry

Archroma, a global leader in specialty chemicals towards sustainable solutions, and HeiQ, a Swiss deeptech materials innovator active in functional textiles and sustainable fibers, have entered into a co-marketing agreement that combines their complementary strengths to deliver advanced, planet-conscious anti-odor and antimicrobial technologies to brands, retailers, and textile mills worldwide.

Devan unveils innovative textile solutions to enhance comfort during sleep at Heimtextil 2026

From 13 to 16 January 2026, Devan was exhibiting at Heimtextil in Frankfurt, the world’s leading international trade fair for home and contract textiles. The event brought together key players from across the global textile value chain, providing the ideal platform for Devan to present its latest innovations.

Ascend Performance Materials secures court approval for restructuring and appoints new CEO

Ascend Performance Materials has reached a major milestone in its Chapter 11 process: the U.S. Bankruptcy Court for the Southern District of Texas has confirmed the company’s Plan of Reorganization. Ascend expects to emerge from Chapter 11 by year’s end with a significantly improved capital structure. In parallel with the restructuring progress, Ascend announced a leadership change.

Indorama Ventures ranks first globally in ChemScore 2025 for excellence in chemicals management and environmental performance

Indorama Ventures Public Company Limited (IVL), a global sustainable chemicals company, has been ranked first globally with a green card in ChemScore 2025, the internationally recognized benchmark developed by ChemSec, assessing the environmental performance and chemical management of the world’s 40 largest chemical companies. The company has consistently found itself in the top three ChemScore companies and scored twice as high on average as the Asia-based companies taken together.

PERFORMANCE DAYS: Focus topic shifts to the beginning of the value chain

Following the last Focus Topic in October 2025, which placed Textile-to-Textile Recycling at its core, PERFORMANCE DAYS continues to drive the conversation around circularity – this time with an expanded and more upstream perspective. The upcoming Focus Topic, “Textile to Textile: The Role of Collectors and Sorters,” presented during the spring edition on March 18–19, will spotlight one of the most essential yet often overlooked components of a functioning circular textile system: the efficient collection and sorting of post-consumer textiles.

Proven performance, optimised costs – the new RE 6 EL

Nowadays textile companies increasingly need to produce small production runs and respond to market changes with instantaneous pattern changes in order to operate profitably – meaning they require machines that offer maximum flexibility, reliability and cost efficiency. KARL MAYER understands the challenges of the market and is launching its new RE 6 EL. The Raschel machine offers the core strengths of the classic RSE 6 EL and essentially the same performance parameters, but has been further cost-optimised largely due to local production advantages. This makes the newcomer an efficiency champion in production, especially when it comes to frequent pattern changes.

European business associations celebrate the signature of the EU-Mercosur FTA

The 17th January marks a historic milestone with the signing of the EU-Mercosur Trade Agreement, creating the biggest trading block in the world. European business – represented by more than 28 associations across a wide range of sectors – warmly welcomes this signature. It sends a strong and timely signal that the EU remains open and is committed to rules-based global trade. In a time of global uncertainty, this agreement is a key growth booster.