“Denim leaders are strongly motivated to reduce environmental impact, but cannot afford to sacrifice market appeal or production efficiency,” Julio Perales, Technical & Product Segment Manager Denim, Archroma, said. “At Archroma, we continuously challenge conventions, with an R&D philosophy that accepts nothing less than eliminating hazardous chemicals and processes while simultaneously improving performance and reducing resource use. That’s how we have built such a broad portfolio of game-changing solutions.”

At Kingpins Amsterdam, visitors can explore:

CLEANER DYESTUFFS

Archroma denim dyes address the most persistent challenges in indigo and sulfur dyeing – from hazardous impurities to resource-intensive synthesis processes.

• DENISOL® PURE INDIGO: The industry’s first synthetic aniline-free* indigo makes it possible to produce authentic indigo-dyed denim that complies with major eco-standards, reduces pollution risk and creates denim that can be more sustainably recycled.
  

• DIRESUL® EVOLUTION BLACK: Archroma's cleanest sulfur black dyestuff ever – and the winner of the 2023 Just Style Excellence Award for Innovation in Dyes – delivers an overall lifecycle impact reduction of 57%** versus standard Sulfur Black 1, with no ammonia, no sodium salts waste, no liquid effluents and 73% less water in synthesis.
  

• DIRESUL® RDT: With a comprehensive bluesign®-approved sulfur dye palette spanning blues, blacks, navies, khakis and fashion colors, DIRESUL® RDT supports topping, bottoming and self-shade applications across the full range of denim styles.
  

CIRCULAR COLORANTS

Archroma's biosynthetic dye ranges replace petroleum-based raw materials with upcycled waste streams, turning circular economy principles into commercially deployable color solutions.

• EARTHCOLORS®: A patented range of biosynthetic dyes derived from non-edible agricultural and herbal waste (such as leaves and nutshells), EarthColors® helps reduce the negative impact on water footprint, natural resources and climate change.
  

• FIBERCOLORS®: Synthesized with a minimum of 50% wool waste raw material, FiberColor® solves a problem for sheep farmers while advancing sustainability for brands.
  

UPSTREAM DYEING INNOVATION

Winner of the ITMF 2025 Sustainability & Innovation Award, DENIM HALO is a yarn pretreatment and dyeing process that enables superficial ring-dyeing at the denim mill. This allows downstream garment laundries to achieve popular high-contrast distressed effects by laser or washdown – avoiding the hazardous potassium permanganate sprays, hand scraping and harsh bleaching these looks have traditionally required.

“Impact assessments using Archroma’s One Way Impact Calculator show substantial environmental benefits for DENIM HALO versus standard processes,” Julio explained. “But even better, DENIM HALO doesn’t require mills to choose between sustainability and business performance. It’s designed to work within existing mill workflows, so there’s no need to modify standard dye recipes or set up. And it actually improves fabric performance by reducing yarn shrinkage and boosting garment tensile strength.”

Meet the Archroma team at Kingpins Amsterdam 2026

Kingpins is an invitation-only denim sourcing show featuring a highly curated selection of companies from across the global denim supply chain. Launched in 2004, Kingpins shows are currently held in Amsterdam, New York and China. Last year’s Amsterdam show drew more than 1,000 visitors from 40 countries, representing more than 500 companies.

Visit Archroma at Kingpins Amsterdam from April 15-16 2026.

* Below limits of detection according to industry standard test methods.

** As determined by Ecoterrae through Life Cycle Analysis (UNE-EN ISO 14044:2006) at the synthesis stage, using the ReCiPe 2016 Impact calculation methodology