#Sustainability
MYMARINI launches transparency campaign
The sustainable swimwear brand MYMARINI wants to become even more transparent and show that it is constantly working to have a positive impact on people and the planet with designer swimwear. Using the CLASSICS, a product line with timeless and season-independent styles, MYMARINI now presents the ecological footprint and the value chain of the products in detail. All areas are examined, from resource consumption to price composition, materials, the supply chain and production. MYMARINI illustrates this in a four-week autumn campaign under the motto “Transparency in Focus”, which starts on October 16, 2023.
“Whoever wears a MYMARINI should do so with the good feeling of having made a good decision. Comprehensible, open and accessible to everyone – the declared goal of our current campaign is to strengthen MYMARINI as a transparent brand and to communicate even more transparently to partners and our customers in the future. We are continually working to develop further in the area of transparency. Collecting data, knowing our value chain in depth and understanding processes is therefore very important for us. “It is only with the help of these findings that we will be able to get ever closer to our goal of becoming climate neutral by 2030,” explains MYMARINI founder Mareen Albright about the background and goals.
The campaign is accompanied by the launch of four new styles in the CLASSICS line: the PUREBODY and the HIGHWAIST SHORTS in black-grey-white as well as the new SURF TOP with matching SURF SHORT in black-navy. The popular cuts are already known from the NEW SUMMER and SHINE lines and are now also part of the CLASSICS in subtle color combinations. Timeless, elegant, pure and natural – all CLASSICS looks reflect the calm and clarity of the element water. In keeping with MYMARINI's love of water and the brand's mission statement: “We protect water as a vital resource and ensure access to safe water sources. Together we are creating a movement that promotes self-confidence, conscious consumption and the protection of water,” it says, among other things.
The transparency at MYMARINI extends to four product areas:
Ecological footprint: Together with the tech start-up Made2Flow, MYMARINI has calculated the CO 2 equivalent emissions and water consumption for each product in the CLASSICS Collection. The data collection covers all areas from raw materials to the warehouse in Triberg. This information about the impact on the environment and the resources used should be extended to the entire collection. The measurements form the basis for reduction and compensation measures on the way to climate neutrality of the products.
Fair production and supply chain: How and where is production done, which partners are involved and what does MYMARINI pay attention to when it comes to the materials? All of this is completely traceable from the fiber to the finished design in the MYMARINI swimwear styles. All fabrics used by MYMARINI for swimwear and matching ready-to-wear are sourced from European suppliers. The designs are sewn in Croatia and Poland. The next step is transparency at the product level. MYMARINI is already working on a tool for this. The MYMARINI swimwear collections are made with ECONYL® yarns. ECONYL® is a regenerated nylon yarn made from 100% pre- and post-consumer waste, including fabric scraps, carpeting and industrial plastics.
Price transparency: MYMARINI has nothing to hide. At https://mymarini.com/pages/price-transparency you can use three products to see how the prices of designer swimwear are made up. Thanks to stable supply chains, prices hardly fluctuate. In order to have enough scope for financial support of important impact topics, MYMARINI relies on as few discounts as possible and only one end of season sale per year. The brand wants to raise awareness of mindful consumption and inspire customers to consume more consciously and choose high-quality, long-lasting products.
Positive Impact: MYMARINI supports projects that are important to the MYMARINI team. The end of the transparency campaign in November is a fundraising campaign for a long-standing partner: For every MYMARINI from the CLASSICS Collection sold, ten percent of the sales price goes to GoBanyo, a non-profit organization that has set itself the goal of providing dignified access to all people Enabling hygiene and society.
Focus on transparency - MYMARINI leads by example and firmly believes that every consumer has the right to know about the environmental impact of the clothing they buy. That's why the brand continues to consistently advocate for transparency and sustainability. So that customers can make a good decision.
