[pageLogInLogOut]

#Sustainability

At the Filo fair, C.L.A.S.S. weaves new sustainable paths against green washing and to activate change

"We are very happy to participate to Filo, the fair dedicated to the fashion world's key ingredient, the starting point of creativity but also of sustainability. Because it is precisely from the yarn that the change in the system is triggered." Commented Giusy Bettoni, CEO of C.LA.S.S.

"At the fair we will bring our expertise, gained since 2007 to date, and our research services on smart materials, processes, measurements, as well as marketing activities and next-generation communication to give voice and activate real values and paths of responsible innovation. With us also some of our most innovative and responsible partners, agents of change and virtuous case histories against green washing."

© 2022 C.L.A.S.S.
© 2022 C.L.A.S.S.


FILO: Booth D8 - 14-15 September 2022, Milan

Talk: Thursday 15 September h. 11.30am

At the D8 booth, C.LA.S.S. presents smart materials and tells its story by introducing its services to support companies on their sustainable journey, from responsible innovation to smart materials, from processes, certifications and measurements to marketing and communication activities. C.L.A.S.S. partners at Filo are Bemberg™ by Asahi Kasei, Ghezzi, ICA YARNS, company belonging to the Albini Group, e SUPREME GREEN COTTON® by Varvaressos.



"Story making without story telling is greenwashing. Story telling without story making is greenwashing" Continues Giusy Bettoni who will give the talk “Greenwashing: let's learn to communicate our values!” on September 15 at 11:30 am.  "The yarn is the real starting point of the whole system. Communicating its real sustainability is the weapon against the scourge of greenwashing and misinformation but also the winning tool to gain a real competitive advantage in the market."

© 2022 C.L.A.S.S.
© 2022 C.L.A.S.S.



More News from C.L.A.S.S. Eco Hub

#Sustainability

C.L.A.S.S. launches Smart Closet

Smart Closet is the beautiful, innovative and responsible next-generation wardrobe that carries a new generation set of values portrayed through C.L.A.S.S. InsideOut System Decalogue. It is a new approach to fashion where the concept of well-being extends to that of well-dressed, embracing those who create products and who use them. A harmony between aesthetics and responsibility that shows the fully transparent and traceable journey of a product from the raw material to the end-consumer throughout the whole supply chain.

More News on Sustainability

#Associations

Results of the 38th ITMF Global Textile Industry Survey

The global textile industry appears to be turning a corner, but this is more likely a fragile and possibly temporary improvement than the start of a durable recovery. According to the 38th ITMF Global Textile Industry Survey, conducted worldwide during the second half of May 2026, business sentiment, order intake, order backlogs and capacity utilization all improved versus March — yet every indicator remains weak by historical standards, and rising costs cast doubt on how long the upturn can last.

#Sustainability

Closing the Footwear Loop reveals challenges and opportunities for circular footwear

The footwear industry faces one of the most complex circularity challenges in the fashion sector. A new Phase 1 report from the Fashion for Good initiative Closing the Footwear Loop, developed together with Circle Economy, provides new insights into the composition, condition and recycling potential of post-consumer footwear waste.

#Man-Made Fibers

The updated poster on biodegradable Polymers in various environments has been released

As part of the PerPlacsBio project, nova-Institute has updated its popular poster on the biodegradability of polymers in different environments. The updated version reflects current standards, certifications and the latest scientific findings. The poster can be used to assess biodegradable alternatives for use in agriculture and forestry, and it is now available in German for the first time.

#Sustainability

A new standard to combat plastic waste in forests

With DIN SPEC 35808 “Tree Shelter for Forestry Applications,” the testing and research service provider Hohenstein, in collaboration with Rottenburg University of Forestry, as well as forestry authorities and industry partners, has established a clear framework for bio-based and fully biodegradable tree shelters. The pre-standard defines requirements and practical testing methods designed to reduce plastic waste in forests and strengthen the long-term protection of soil and the environment.

Latest News

#Man-Made Fibers

ROICA™ launches new global brand identity and digital experience

ROICA™, the premium stretch fiber developed by Asahi Kasei, today announced the launch of its new global brand identity, including a new key visual and a fully redesigned website. This milestone initiative marks the beginning of a new phase in ROICA™’s evolution as a global brand.

#Nonwovens

EDANA launches landmark continence report to mark the start of the World Continence Week

Today marks the official commencement of the World Continence Week. To honour this global awareness initiative, EDANA has published a comprehensive report titled "The Central Role of Absorbent Hygiene Products in the Management of Adult Urinary Incontinence: Benefits, Costs and Environmental Impact." The World Continence Week (WCW) is an annual global initiative dedicated to raising public awareness about incontinence and bladder or bowel health issues. Traditionally held in June, this awareness week aims to shed light on a condition that affects millions of people worldwide but is frequently kept secret due to widespread social stigma, embarrassment, and taboo.

#Associations

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

#ITM 2026

ITM 2026 makes happy participants with its international and qualified visitor profile

ITM 2026 International Textile Machinery Exhibition, one of the most prestigious meeting points of the textile machinery sector, attracted attention in its first three days, particularly with its diverse international visitor numbers. Industry professionals from all over the world had the opportunity to closely examine the latest technology machines and solutions displayed in operation. Thousands of visitors from approximately 100 countries, primarily Egypt, Pakistan, India, Uzbekistan, Syria, Turkmenistan, Tajikistan, Morocco, Algeria, and Tunisia, met at the Tüyap Fair and Congress Center for new investment and cooperation opportunities.

TOP