#Sustainability

2024-10-10

C.L.A.S.S. launches Smart Closet

Smart Closet is the beautiful, innovative and responsible next-generation wardrobe that carries a new generation set of values portrayed through C.L.A.S.S. InsideOut System Decalogue. It is a new approach to fashion where the concept of well-being extends to that of well-dressed, embracing those who create products and who use them. A harmony between aesthetics and responsibility that shows the fully transparent and traceable journey of a product from the raw material to the end-consumer throughout the whole supply chain.

Peolple listening to the Smart Closet presentation at the Zero Edition of the event © 2024 C.L.A.S.S.

C.L.A.S.S. CEO Giusy Bettoni is glad to announce that the Zero Edition of Smart Closet initiative together with the launch of the InsideOut value system by C.L.A.S.S. has taken place.

Smart Closet is an innovative event created by C.L.A.S.S and Equipe International to portray and explain to the contemporary consumer the new generation wardrobe (closet) through a scale of values, all equally important and crucial in the production chain.

The Zero Edition of the event took place from 27th to 29th 2024 at Palazzo Bovara during Milano Beauty Week, as an opportunity to describe fashion through a new approach, where beauty is celebrated together with the concept of well-being. With Smart Closet, well-being concept evolves to the well-dressed one, the perfect harmony between aesthetics and responsibility showing in full transparency the journey and values behind each product we use in everyday life.

But what does it mean responsible, and how to communicate it in an easy and authentic way to consumer?

C.L.A.S.S. has created InsideOut, a new value system focusing in giving evidence and visibility to intangible and non-visible products, values aligning them to the relevant ones about Design and Innovation. InsideOut by C.L.A.S.S. expresses the well-dressed philosophy into a Decalogue of Values icons designed by the prominent artist in the national scene Gianluca Cannizzo and seeks a holistic way to look at the wardrobe products from raw materials to the final product:

1. Ethics

2. Social initiatives

3. Transparency and traceability

4. Environmental values

5. Human health

6. Design

7. Strategies and initiatives for the circular economy

8. Materials

9. Manufacturing

10. Dyeing and finishing

The System makes clear the values inside the products and intrinsic to them, values that can be measured. InsideOut is a new generation of system that helps verifying and identifying universal values of each single products that will then be part of the Smart Closet.

Smart Closet is a chance to share and educate about beauty, innovation and responsibility through valuable content to support consumers to make responsible and conscious choices - from product origin and traceability, to the use of natural and new-generation materials, to environmental impacts. We know that the contemporary wardrobe fulfilling the aesthetic dimension only is no longer representing contemporary consumer expectations.

The key-players of the Zero Edition of the event were brands and suppliers identified according to their inside and outside values, together with the journey they take as a company first and product afterwards, so from the research of the raw material through transformation and processing, to the finished product:

• some pieces from the capsule collection A Dress For Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, made with Bemberg™ yarns and produced by Martina Vidal Venezia with Infinity fabrics

• Candiani Custom jeans

• pieces from the collaboration between Marcello Pipitone and Albiate 1830, the sportswear brand of Albini Group

• some pieces from Cavia collection made with Spiber materials

• the fragrances of Posh, a new idea of perfume created by a fragrance designer following the controlled supply chain of CFF Creative Flavours & Fragrances

Smart Closet is an opportunity to promote specific values and creating moments of sharing information and education with an aligned network of partners and also open to visitors. A scheduled list of valuable talks with industry experts and opinion leaders enhanced the event as:

• The art of perfume: a journey to discover personalized fragrances, quality and value raw materials with Posh and CFF perfumer Cristian Calabrò with Cristina Medri, Co-founder and Brand Manager Posh, Anna Giuntoli, Co-founder and Communication Director Posh and CFF Perfumer Cristian Calabrò

• Value for money with Simon Giuliani, Global Marketing Director Candiani Denim in conversation with C.L.A.S.S. CEO & Founder Giusy Bettoni

• A Dress For Venice with eco- designer Tiziano Guardini, artist Jacopo Ascari, Ettore Pellegrini, Sales & Marketing Manager Asahi Kasei Fibers Italia Bemberg™ Division and Roberto Lucini, Creazioni Digitali CEO. When real and valuable synergies can create new generation of eco-glam collection

• Trends and sustainability: understanding the future to travel new paths with the Creative consultant in the fashion field Silvia Stella Osella and journalist Chiara Tronville

• Discovering bio Architecture with bioarchitect Isabella Goldmann and SkyTg24 Journalist Chiara Puglisi

• The Digital Product Passport (:): challenge or opportunity for an MSMEs? with designer Nicoletta Fasani

• Italy&Moda, creativity, beauty and sustainability with Roberta Redaelli, Specialist of Sustainability Ethics and Communication in conversation with C.L.A.S.S. CEO & Founder Giusy Bettoni

• Feeling good: when fashion creates well-being with Elena Muserra De Luca, Media Relations & Communication Manager Italia Ecoalf and Diletta Pollice, Founder Appcycled in conversation with journalist and Sustainabilty Communications Strategist Laila Bonazzi

• Communicating to inform: sustainability literacy with Niccolò Cipriani, CEO Rifò, Angelo Ruggeri, Communication & Diversity Director ACBC in conversation with Laila Bonazzi and final wrap up of InsideOut by C.L.A.S.S. value system

Come together at the Zero Edition of the event © 2024 C.L.A.S.S.

HKRITA signs MoU with Jeanologia and Looptworks to establish the Green Machine Circular Textile Ecosystem

The Hong Kong Research Institute of Textiles and Apparel (HKRITA) yesterday officially signed a landmark Memorandum of Understanding (MoU) with two key global partners, Jeanologia and Looptworks, to establish the Green Machine Circular Textile Ecosystem – a first-of-its-kind collaboration to accelerate the large-scale recycling of blended textiles.

Textile Exchange unveils agenda for 2026 conference in Vancouver

Textile Exchange has released the agenda for its 2026 Conference, which will take place from October 12–16 in Vancouver, Canada. Under the theme “The Implementation Era,” the event will focus on translating sustainability commitments into practical action and scaling solutions across businesses, supply systems, and landscapes.

Textile PRO Forum calls for greater harmonisation of textile EPR systems across Europe

The Textile PRO Forum has published a new analysis highlighting the need for greater harmonisation of textile Extended Producer Responsibility systems across Europe. The document, Toward harmonised Textile EPR Systems in Europe: analysis and recommendations, presents the results of work carried out by Workstream 1 of the Textile PRO Forum, led by Dr. Eng. Viola Corbellini, Strategic Development and Innovation Expert at Erion Textiles, and Eng. Luca Campadello, General Director at Erion Textiles. The workstream focused on reducing administrative burden for textile producers by identifying areas where procedures could be better aligned across countries.

Results of the 38th ITMF Global Textile Industry Survey

The global textile industry appears to be turning a corner, but this is more likely a fragile and possibly temporary improvement than the start of a durable recovery. According to the 38th ITMF Global Textile Industry Survey, conducted worldwide during the second half of May 2026, business sentiment, order intake, order backlogs and capacity utilization all improved versus March — yet every indicator remains weak by historical standards, and rising costs cast doubt on how long the upturn can last.

2026 general meeting of the Friends and Supporters of RWTH Aachen at ITA

The Friends and Supporters of RWTH Aachen e. V. (proRWTH) looked back on a successful year of support at their 2026 general meeting. The meeting took place at Institut für Textiltechnik (ITA) of RWTH Aachen and was combined with a joint session of the Executive Board and the Administrative Board. Before the general meeting began, participants were given a guided tour of ITA, providing them with fascinating insights into current research and development topics in textile engineering.

Cotton ConneXions Insight to Impact brings supply chain leaders together around cotton innovation

Cotton Incorporated’s Cotton ConneXions Insight to Impact brought together more than 300 industry leaders from 140 companies across 10 countries, including more than 45 top global brands and sourcing organizations, underscoring strong global interest in cotton-rich product development, sourcing and supply chain collaboration.

Footwear innovation enabled by warp knitting technology– insights from New Balance

The future of the athletic shoe is increasingly being shaped on warp knitting machines. For KARL MAYER, the footwear industry is one of the most important growth markets – and one of the sectors where innovative textiles can realize their full potential. In his keynote address at the opening of KARL MAYER’s TEXTILE INNOVATION CENTER in Obertshausen in April, Vishnu Prakash Muthusamy, Senior Textile and Materials Engineer at New Balance, explained the opportunities that warp knitting technology opens up for performance, sustainability, and faster development processes, and why textile manufacturers are transitioning from suppliers to development partners.