#Retail & Brands

2024-01-18

Raye and Zlatan invite the world to move in style with H&M Move

H&M Move’s upcoming movewear release is expertly engineered using the latest technologies, merging the dynamic forces of sports and fashion. Set to launch on 11 January, the cutting-edge collection will be unveiled by powerhouse musician RAYE and football legend Zlatan Ibrahimovic. 12 January, 2024

The new-season drop is inspired by HIIT training and the juxtaposing elements of sports and fashion. It includes stylish workout sets with body-enhancing cutlines and luxe athleisure wear in bold oversized silhouettes, all meticulously crafted with fabrics featuring H&M Move’s sweat-wicking DryMove™ and extra-supportive ShapeMove™ functionalities.

British singer-songwriter RAYE embodies this aesthetic and has partnered with H&M Move for the collection launch. The celebrated artist is featured in the campaign alongside two of her best friends and dancers who are supporting the star during her world tour. RAYE is also seen working out and dancing to an instrumental version of her hit ‘Escapism’.

"I really believe that movement is for everyone. It’s about your unique journey and how you move forward in life, both mentally and physically. Being confident in who you are and in your own skin takes time, but through movement it’s possible", says RAYE.

In the new campaign, the musician shares the spotlight with renowned striker Zlatan Ibrahimovi?, who joined the H&M Move team as a Brand Mover in 2022.

Zlatan Ibrahimovic states: "Movement is in my DNA, and I’ll never stop pushing forward. H&M Move is the same, and with this collection they’re really taking movewear to the next level. Shooting the campaign together with RAYE was a lot of fun, and I think it turned out great."

The new movewear collection will be available in-store and at hm.com/move 11 January.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Heimtextil 2026 strengthens the global home textile industry with trends, designs and AI technologies

With an optimised hall layout, progressive design collaborations, inspiring trends and AI-driven innovations, Heimtextil 2026 reacts to the current market situation – and offers the industry a reliable constant in challenging times. Under the motto ‘Lead the Change’, the leading trade fair for home and contract textiles and textile design shows how challenges can be turned into opportunities. From 13 to 16 January, more than 3,100 exhibitors from 65 countries will provide a comprehensive market overview with new collections and textile solutions. As a knowledge hub, Heimtextil delivers new strategies and concrete solutions for future business success.

Freudenberg accelerates local production for apparel market by expanding its site in India

Freudenberg Performance Materials Apparel (Freudenberg Apparel) celebrates the grand opening of a major expansion at its manufacturing facility in Chennai, India, on October 14, adding 20,000 square feet of production space and introducing new production lines tailored to the Indian apparel market. This strategic investment is aimed at significantly reducing lead times and enhancing the availability of high-quality, locally produced interlinings for the fast-evolving apparel sector in India and South Asia.

Eastman Naia™ launches Sustainability Progress Report and 2025-2030 Sustainability Goals at Textile Exchange Conference, reaffirming commitment to circular innovation

At the Textile Exchange Conference 2025, Eastman Naia™ released its 2025 Sustainability Progress Report and announced its 2025–2030 Sustainability Goals, presenting a record of genuine progress and outlining a renewed roadmap for the years ahead. This announcement demonstrates Naia™’s long-standing commitment to driving an industry-wide shift toward sustainability through scalable, commercially viable material solutions.