#Retail & Brands

2023-01-12

H&M Move brings together Jane, Zlatan, JaQuel and Nadia – empowering movers in the new year

With a boost of energy helping us all kickstart the new year, H&M Move is launching a new collection empowering everyone to get moving — whether you walk, run, roll, skip, jump, bend or stretch. Dropping worldwide on Thursday, January 12, the new Empower Collection includes fashionable and functional movewear for women, men, and kids.

The collection features a variety of seamless products, from jumpsuits to tights, bras and tees, to give our movers extra support and comfort. Contrasting power knit structures with pops of orange and cobalt blue bring fashionable touches to this functional collection. The collection is made with DryMove™; a material that pulls moisture away from the skin to keep our movers dry and comfortable.

To celebrate the launch, H&M Move has brought together Global Brand Movers Jane Fonda, Zlatan Ibrahimovi? and JaQuel Knight, who all share H&M Move’s mission of getting the world moving.

"When it comes to being active, we should focus on finding what we like. And, if you can explore some new moves, that’s good because you have tried something new. It’s all about having fun. If I can make people move, I’ve been successful."

Zlatan Ibrahimovi?, professional footballer and multimover

Alongside Jane, Zlatan and JaQuel is H&M Move’s newest teammate and Global Brand Mover; Afghan-Danish refugee turned professional footballer and medical doctor Nadia Nadim.

"Moving every day is good for you, but it also has a bigger power. So, it’s not just about being active because it’s healthy but also because sports and movement can change other things around you."

Nadia Nadim, professional footballer and movement advocate

The launch is celebrated with a joyful film where the four H&M Move Brand Movers are joined by pro-cyclists, volleyballers and more, all trying new ways of moving in a new year.

"Bringing all four Brand Movers together for this campaign feels very special. We all share the same mission to get the whole world and everybody moving. Showing our Brand Movers having fun in our new Empower Collection we hope will inspire others to join us in starting the new year trying new ways to move."

Simon Brown, General Manager of H&M Move

WATCH THE FILM HERE:

https://www.youtube.com/watch?v=mQoueBbrWqI

The Empower Collection will be available in 2400 stores worldwide and on:

http://hm.com/move.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Fifteen years of Autoneum – From spin off to global technology leader

What started as a strategic carve‑out has since become the success story of a global technology leader in acoustic and thermal management solutions for vehicles. Headquartered in Winterthur, Switzerland, Autoneum supplies leading automobile manufacturers worldwide with innovative, lightweight and increasingly sustainable solutions.

Kruger, Canada, orders first nonwovens line for sustainable wipes from ANDRITZ

International technology group ANDRITZ has received an order from newly established Kruger Nonwovens to deliver a complete WetlaceTM hybrid line for the Wayagamack mill in Trois-Rivières, Quebec, Canada. With this investment, pulp and paper producer Kruger is preparing to enter the nonwovens market with a new generation of plastic-free, chemical-free materials for sustainable wipes. The line is the first of its kind in Canada and is scheduled to start production in 2028.

Picanol to present its leading weaving technology at ITM 2026

Picanol is pleased to announce it will be participating in ITM 2026 in Istanbul. This is a key event for industry professionals to engage with the Turkish textile industry as well as the extensive international audience attending the fair. During the event, Picanol will present its latest innovations to the visitors in Hall 8, booth 802.