#Retail & Brands

2023-01-12

H&M Move brings together Jane, Zlatan, JaQuel and Nadia – empowering movers in the new year

With a boost of energy helping us all kickstart the new year, H&M Move is launching a new collection empowering everyone to get moving — whether you walk, run, roll, skip, jump, bend or stretch. Dropping worldwide on Thursday, January 12, the new Empower Collection includes fashionable and functional movewear for women, men, and kids.

The collection features a variety of seamless products, from jumpsuits to tights, bras and tees, to give our movers extra support and comfort. Contrasting power knit structures with pops of orange and cobalt blue bring fashionable touches to this functional collection. The collection is made with DryMove™; a material that pulls moisture away from the skin to keep our movers dry and comfortable.

To celebrate the launch, H&M Move has brought together Global Brand Movers Jane Fonda, Zlatan Ibrahimovi? and JaQuel Knight, who all share H&M Move’s mission of getting the world moving.

"When it comes to being active, we should focus on finding what we like. And, if you can explore some new moves, that’s good because you have tried something new. It’s all about having fun. If I can make people move, I’ve been successful."

Zlatan Ibrahimovi?, professional footballer and multimover

Alongside Jane, Zlatan and JaQuel is H&M Move’s newest teammate and Global Brand Mover; Afghan-Danish refugee turned professional footballer and medical doctor Nadia Nadim.

"Moving every day is good for you, but it also has a bigger power. So, it’s not just about being active because it’s healthy but also because sports and movement can change other things around you."

Nadia Nadim, professional footballer and movement advocate

The launch is celebrated with a joyful film where the four H&M Move Brand Movers are joined by pro-cyclists, volleyballers and more, all trying new ways of moving in a new year.

"Bringing all four Brand Movers together for this campaign feels very special. We all share the same mission to get the whole world and everybody moving. Showing our Brand Movers having fun in our new Empower Collection we hope will inspire others to join us in starting the new year trying new ways to move."

Simon Brown, General Manager of H&M Move

WATCH THE FILM HERE:

https://www.youtube.com/watch?v=mQoueBbrWqI

The Empower Collection will be available in 2400 stores worldwide and on:

http://hm.com/move.

“Production is a product”

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“We need to move away from the price trap and return to a value-driven mindset.”

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Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

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Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Brazil sets new cotton export record and consolidates global leadership

Brazil ended the 2025/26 commercial year with a new record, consolidating its position as the world’s largest cotton exporter. Between August 2025 and July 2026, the country shipped 3,373,941 tonnes of the fiber, 19% more than in the previous cycle, and reached record revenue of US$5.3 billion. The result represents a milestone in Brazil’s expansion in the international market and reinforces the country’s role as a strategic supplier to the global textile industry.

The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.

Plastic-free stretch technologies drive new direction for denim innovation

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