#Retail & Brands

2023-01-12

H&M Move brings together Jane, Zlatan, JaQuel and Nadia – empowering movers in the new year

With a boost of energy helping us all kickstart the new year, H&M Move is launching a new collection empowering everyone to get moving — whether you walk, run, roll, skip, jump, bend or stretch. Dropping worldwide on Thursday, January 12, the new Empower Collection includes fashionable and functional movewear for women, men, and kids.

The collection features a variety of seamless products, from jumpsuits to tights, bras and tees, to give our movers extra support and comfort. Contrasting power knit structures with pops of orange and cobalt blue bring fashionable touches to this functional collection. The collection is made with DryMove™; a material that pulls moisture away from the skin to keep our movers dry and comfortable.

To celebrate the launch, H&M Move has brought together Global Brand Movers Jane Fonda, Zlatan Ibrahimovi? and JaQuel Knight, who all share H&M Move’s mission of getting the world moving.

"When it comes to being active, we should focus on finding what we like. And, if you can explore some new moves, that’s good because you have tried something new. It’s all about having fun. If I can make people move, I’ve been successful."

Zlatan Ibrahimovi?, professional footballer and multimover

Alongside Jane, Zlatan and JaQuel is H&M Move’s newest teammate and Global Brand Mover; Afghan-Danish refugee turned professional footballer and medical doctor Nadia Nadim.

"Moving every day is good for you, but it also has a bigger power. So, it’s not just about being active because it’s healthy but also because sports and movement can change other things around you."

Nadia Nadim, professional footballer and movement advocate

The launch is celebrated with a joyful film where the four H&M Move Brand Movers are joined by pro-cyclists, volleyballers and more, all trying new ways of moving in a new year.

"Bringing all four Brand Movers together for this campaign feels very special. We all share the same mission to get the whole world and everybody moving. Showing our Brand Movers having fun in our new Empower Collection we hope will inspire others to join us in starting the new year trying new ways to move."

Simon Brown, General Manager of H&M Move

WATCH THE FILM HERE:

https://www.youtube.com/watch?v=mQoueBbrWqI

The Empower Collection will be available in 2400 stores worldwide and on:

http://hm.com/move.

Performance Apparels: Functional textiles drive innovation at Techtextil 2026

From high-performance fibres and advanced membranes to smart textiles and sustainable material concepts – functional apparel is becoming one of the most dynamic innovation fields in technical textiles. At Techtextil 2026, exhibitors demonstrate how new materials, finishing technologies and digital functions are shaping the next generation of protective, workwear and outdoor systems.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

Textile Chemicals & Dyes: Innovation in Textile Chemistry moves into focus at Techtextil 2026

From PFAS-free finishes and water-saving dyeing technologies to advanced coatings and recycling-compatible formulations, innovation in textile chemistry is accelerating across the industry. Reflecting this development, Techtextil 2026 introduces Textile Chemicals & Dyes as a dedicated product segment, highlighting the growing role of chemical solutions in shaping the next generation of technical textiles.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

New study shows low environmental impact by Cotton made in Africa Organic Cotton from Tanzania

Today, the Aid by Trade Foundation (AbTF) is announcing the results of a comprehensive life-cycle analysis (LCA) for cotton produced in Tanzania under the Cotton made in Africa Organic (CmiA Organic) standard. The study emphasises the small ecological footprint of CmiA Organic verified cotton. This can largely be traced back to the absence of synthetic pesticides, artificial fertilisers, and artificial irrigation. Consequently, CmiA Organic cotton can help the textile industry meet regulatory requirements as well as science-based targets. The results also show that the consequences of climate change threaten the livelihoods of these cotton farmers, even though the type of agriculture they practise barely contributes to climate change.

PERFORMANCE DAYS proves its relevance as the industry’s key meeting point

Held on March 18–19, 2026, PERFORMANCE DAYS once again confirmed its position as a leading international platform for functional textiles. A total of 3.366 trade visitors and around 560 exhibitors gathered in Munich, with the event already kicking off successfully on DAY 0, which received highly positive feedback for its interactive format. Despite challenging conditions caused by the public transport strike in Munich, the event saw strong attendance and a consistently high level of activity across both exhibition days.