#Retail & Brands
C&A’s modernisation plan well on track with 70% of European store fleet updated
- C&A has already updated more than 730 stores over the past 18 months
- The company is well on track with its modernisation plan, proving its commitment to an omnichannel approach built on a strong and state-of-the-art store portfolio.
“We want our shops to take on a new role that goes beyond their function as a point of sale,” says Jason Morgan, Chief Operating Officer and Chief Commercial Officer at C&A Europe. “Our store environments serve as beacons and our co-workers as ambassadors to present C&A as a modern and sustainability-driven fashion brand.”
The modernised stores provide an exciting shopping experience that combines the new brand identity with updated customer service. For example, they feature the brand's distinctive new logo and customers have access to free WIFI throughout the shop. The stores also provide a clear and informative focus on the environmental friendliness of the products and on C&A's sustainability efforts in general.
The store modernisation plan is an essential part of the "One C&A" strategy, which serves as a guideline for the transformation of the company. It includes objectives for a clear omnichannel approach, in which the stores will continue to play an essential role as a backbone and gateway for individual and personal customer contact.
