#Retail & Brands

2022-08-04

H&M Move invites the whole world to move together with Jane Fonda and JaQuel Knight

New brand H&M Move, launching worldwide August 4th, is embarking on a bold mission to democratise sportswear and get the whole world and everybody moving, however they move.

The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover, moving in a multitude of ways.

H&M Move aims to equip the world with stylish and functionable ‘movewear’ that will support Movers of all abilities and skills to move comfortably and confidently.

"H&M Move is a movement brand. We’re here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratising sports apparel. We provide a wide range of movewear across several categories that are stylish, functional, and incredible value for our customers. Combined with our passion to get everybody and every body moving, together with our Movers Jane Fonda and JaQuel Knight, we are truly inspired for the journey ahead of us."

Simon Brown, General Manager H&M MOVE

H&M Move is launching with a global workout campaign led by Movers – fitness icon Jane Fonda and acclaimed choreographer JaQuel Knight. The launch campaign sees Jane once again take up her role as a workout instructor and invite the world to move. JaQuel joins her in guiding this intergenerational workout, celebrating all forms of movement and Movers – from the highly skilful to joyfully playful.

Academy Award-winning actor, activist, and fitness icon, Jane Fonda continues striving to move people 40 years after the release of her first workout video.

"I’ve spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving, I also really liked their philosophy of ‘movewear’ over ‘sportswear.’ To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you."

Jane Fonda

Jane is joined by fellow Mover, JaQuel Knight – the renowned choreographer responsible for some of the most iconic dances of our time and multiple Superbowl shows.

"Collaborating with H&M Move felt like a great opportunity to further my personal mission to break down the barriers to movement and get the world moving and dancing. Together, we’re creating a new precedent when it comes to sport and showing that there’s no subscription needed to move."

JaQuel Knight

Both for women and men, H&M Move launches with a wide range of ‘movewear’ designed to bounce, flex, skip and flow. The first drop includes a variety of Move Essentials, including functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run. Dropping simultaneously is the H&M Move Monogram Collection – worn by Jane Fonda and JaQuel Knight in the launch film – this collection features a series of tracksuits sporting logo play and reflective detailing.

H&M Move will present four exclusive materials by combining innovative designs with complex technologies with a simple naming system. Customers need only glance at the name of each material to understand what it does and how it helps them move. DryMove™ – Helps pull all moisture away from your skin, keeping you comfortably dry while moving. ShapeMove™ – Gives you extra support plus features a ‘no show’ benefit when lifting and stretching. SoftMove™ – is super soft and gives you extra support while you move. StormMove™ – protects against wind and rain and is breathable whatever the weather.

All materials have an impact on our planet, from the production, use and, ultimately, end of life and disposal. To reduce environmental impact, H&M Group is aiming for 100% of the materials to be either recycled or sourced in a more sustainable way by 2030. The new sports brand H&M Move is almost at 85% today, starting with 99% of the polyester sourced for its assortment being recycled and all cotton that is used in its collections is more sustainably sourced. Furthermore, H&M Move is amplifying positive impact by establishing new partnerships that collectively drive towards circularity and innovative materials of the future, by starting collaborations with Fairbrics and LanzaTech, launching 2023.

H&M Move launches on August 4th with collections for women, men, and kids available in 2500 stores worldwide and on http://hm.com/move.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Navis TubeTex announces U.S. partnership with Icomatex

Navis TubeTex, a global leader in advanced dyeing and finishing machinery solutions, is pleased to announce a new partnership with Icomatex (www.icomatex.com), a respected European manufacturer of high-quality stenters and textile finishing equipment. Under this agreement, Navis TubeTex will exclusively represent the Icomatex stenter line in the United States.

ADVANSA launches ADVA®tex: A new step toward textile-to-textile recycling

ADVANSA has introduced ADVA®tex, a new filling fibre made entirely from recycled pre-consumer textile waste, positioning the material as a significant step forward in textile-to-textile (T2T) recycling. The fibre is designed for use in duvets, pillows, mattresses, and furniture applications and is available in three versions.

KARL MAYER celebrates 35 years of EL pattern drive

KARL MAYER is celebrating an anniversary this year: on 30 November 1990, the first warp knitting machine with electronic guide bar control, the KS 4 EL, was delivered – another milestone for patterning. As early as 1980, the SU gearbox with the MRS42SU had initiated the transition from mechanical chains to digital data.