#Recycling / Circular Economy

2024-04-18

Eastman collaborates with Debrand to recycle apparel waste from top brands

Eastman, a specialty materials company and producer of Naia™ cellulosic fibers, has formed a strategic collaboration with Debrand, a prominent, next-life logistics company specializing in finding sustainable solutions to apparel waste for some of the world’s top apparel and footwear brands.

Teaming up with Debrand for collection of the waste, Eastman is using its cutting-edge molecular recycling technology to recycle 5,000 pounds of pre- and post-consumer apparel waste. The process breaks down apparel waste to its molecular building blocks and uses the certified recycled material to create Naia™ Renew fibers — circular fibers made from 60% sustainably sourced wood pulp and 40% recycled waste material via Global Recycled Standard-certified mass balance.

Employee holds shredded apparel © 2024 Debrand

“We are committed to advancing sustainable solutions for the fashion industry,” said Claudia de Witte, Eastman’s textiles sustainability leader. “Partnering with Debrand allows us to drive progress on our Naia™ sustainability goals, particularly to mainstream circularity by creating sustainable solutions for textiles that have reached end of life and turning them into valuable resources for new Naia™ Renew fibers. This collaboration underscores our commitment to work closely with key collectors and sorters to drive the necessary infrastructure changes for advancing sustainability in the fashion industry.”

Eastman and Debrand are showcasing the transformative potential of molecular recycling technology to address the textile waste crisis. By providing more circular solutions for apparel waste, this partnership sets a new standard for sustainable practices in the fashion industry. Prior to its collaboration with Eastman, Debrand secured a strategic investment from Waste Management, the leading provider of comprehensive waste management in North America, to deliver circular solutions across the U.S. and Canada.

Apparel waste bales for shipping © 2024 Debrand

“We are excited to collaborate with Eastman on this innovative pilot project and create building blocks toward valuable systems of sustainability,” said Lina G. Londono, vice president of sustainability at Debrand. “We took on this project with an intentional and iterative approach that would reach meaningful milestones. This project was designed to offer scalability and accessibility for other brands that would want to participate in the future.”

Eastman continues to partner with strategic brands and organizations to drive innovation and enhance the infrastructure for a circular economy in the textiles industry. Recently, Eastman teamed up with Patagonia to recycle 8,000 pounds of its unusable apparel, demonstrating Eastman’s commitment to close the loop on textiles.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

NEUMÜHLE launches mono-material hoodie designed for textile recycling

With the Circular Mono Hoodie, Zurich-based label NEUMÜHLE introduces a new essential designed around a single-material principle. The textile construction is cotton throughout, right down to the sewing thread. Entirely free from elastane, the hoodie launches as a Limited Drop for CHF 139. Take-back, collection and existing recycling partnerships complement its circular design.

New Look, M&S, Sainsbury's and Oxfam join forces to boost the UK’s circular textile economy

New Look, M&S, Sainsbury’s, Oxfam and Circle-8 today announce The Circuit, a new collaborative model bringing together retailers, textile recovery partners, automated sorting, recyclers, digital innovators and manufacturers to help build new circular textile value chains and transform UK generated post-consumer textiles into future circular raw materials. The first phase of the initiative will focus on testing, learning and developing the operational frameworks needed to support future scale-up.

YKK subsidiary Golden Hill Tower Limited marks 25 years of operations in Myanmar

Golden Hill Tower Limited, a subsidiary of YKK Corporation, celebrated its 25th anniversary with a ceremony in Myanmar on September 21, 2026. The event brought together approximately 230 guests, including senior executives from the YKK Group, to commemorate the company's development since the launch of its serviced apartment business in November 2000.

SHIMA SEIKI to showcase digital product creation at Apparel Sourcing Week

Leading digital textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan will exhibit at Apparel Sourcing Week 2026 in Bengaluru, India next month. The exhibition provides a platform for the entire apparel value chain, bringing together manufacturers, brands, suppliers and solution providers in one location.

SNA GZ accelerates its on-demand production strategy with Kornit Digital

SNA GZ is leveraging the Kornit Atlas MAX PLUS to expand its music merchandise production, streamline e-commerce order fulfillment, and grow its print-on-demand business across Europe. This investment increases SNA GZ's textile production capacity by 150% (2.5×), enabling the company to meet growing demand and support its continued expansion.

New Cotton Review examines competitiveness, market risk, and opportunities

From moving record volumes of Brazilian cotton to market, to managing price volatility, unlocking Ethiopia’s production potential, and strengthening African textile trade, the latest edition of Cotton: Review of the World Situation examines some of the most consequential opportunities and challenges facing the global cotton industry.