#Recycling / Circular Economy

2024-04-18

Eastman collaborates with Debrand to recycle apparel waste from top brands

Eastman, a specialty materials company and producer of Naia™ cellulosic fibers, has formed a strategic collaboration with Debrand, a prominent, next-life logistics company specializing in finding sustainable solutions to apparel waste for some of the world’s top apparel and footwear brands.

Teaming up with Debrand for collection of the waste, Eastman is using its cutting-edge molecular recycling technology to recycle 5,000 pounds of pre- and post-consumer apparel waste. The process breaks down apparel waste to its molecular building blocks and uses the certified recycled material to create Naia™ Renew fibers — circular fibers made from 60% sustainably sourced wood pulp and 40% recycled waste material via Global Recycled Standard-certified mass balance.

Employee holds shredded apparel © 2024 Debrand

“We are committed to advancing sustainable solutions for the fashion industry,” said Claudia de Witte, Eastman’s textiles sustainability leader. “Partnering with Debrand allows us to drive progress on our Naia™ sustainability goals, particularly to mainstream circularity by creating sustainable solutions for textiles that have reached end of life and turning them into valuable resources for new Naia™ Renew fibers. This collaboration underscores our commitment to work closely with key collectors and sorters to drive the necessary infrastructure changes for advancing sustainability in the fashion industry.”

Eastman and Debrand are showcasing the transformative potential of molecular recycling technology to address the textile waste crisis. By providing more circular solutions for apparel waste, this partnership sets a new standard for sustainable practices in the fashion industry. Prior to its collaboration with Eastman, Debrand secured a strategic investment from Waste Management, the leading provider of comprehensive waste management in North America, to deliver circular solutions across the U.S. and Canada.

Apparel waste bales for shipping © 2024 Debrand

“We are excited to collaborate with Eastman on this innovative pilot project and create building blocks toward valuable systems of sustainability,” said Lina G. Londono, vice president of sustainability at Debrand. “We took on this project with an intentional and iterative approach that would reach meaningful milestones. This project was designed to offer scalability and accessibility for other brands that would want to participate in the future.”

Eastman continues to partner with strategic brands and organizations to drive innovation and enhance the infrastructure for a circular economy in the textiles industry. Recently, Eastman teamed up with Patagonia to recycle 8,000 pounds of its unusable apparel, demonstrating Eastman’s commitment to close the loop on textiles.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

Reju opens its first R&D Center in the U.S. in Conshohocken, Pennsylvania

Reju, the company specializing in textile regeneration, today announced the opening of a Research and Development (R&D) Center in Conshohocken, Pennsylvania, the company's first proprietary research center in North America. Located within Technip Energies' existing Advanced Materials and Catalysts research center, the lab will allow Reju to accelerate the rollout of its recycling technologies and develop its next-generation circular solutions.

New skills for a circular textile economy

Based on the results of a comprehensive analysis, the Erasmus+ project Skills4Circularity is developing three practical training modules covering recycling technologies, eco-design for the circular economy and sustainable manufacturing. The content of the first module, Recycling Technologies, has now been developed and validated together with industry representatives. The module provides participants with knowledge of regulatory requirements, material sorting and the preparation of textile waste for recycling.

Itema reaffirms its commitment to the Syrian textile industry at NasTex 2026

From July 18th to 21st, Itema will exhibit at NasTex at the Damascus Fairground (Hall 11 – Stand C02), marking its return to one of the Middle East’s historically significant textile markets. Itema will showcase advanced weaving technology designed to support the competitiveness and technological evolution of Syrian manufacturers and announces a new partnership with Growfast Agency as the sole agent of Itema in Syria.

KARL MAYER's HKS 2-SE Expands Possibilities for Premium Stretch WARP KNITS

Warp knitted fabrics with a woven look are more in demand than ever in the fashion and apparel industries. Stretch WARP KNITS, in particular, impress with their freedom of movement, breathability, and virtually wrinkle-free wear – thereby opening up new style worlds such as smart casual or business casual. When it comes to the highly efficient production of premium-quality stretch WARP KNITS, the HKS 2-SE has long been the machine of choice. KARL MAYER’s best-selling tricot machine produces standard elastic fabrics characterized by high gauges, smooth, delicate surfaces, and a soft hand feel.

JEC Forum Southeast Asia 2026 highlights Taiwan as a strategic hub for the global composites industry

The third edition of JEC Forum organized in Southeast Asia brought together 350+ participants from 22 countries for three active days of high-level Business Meetings, conferences, and networking, emphasizing Southeast Asia’s growing role in the global composites market. Held for the first time in Taipei from 23 to 24 June 2026, following the successful first editions in Bangkok, JEC Forum Southeast Asia 2026 confirmed its position as the region’s leading business platform dedicated to the composites industry.