#Sustainability

2025-10-27

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

Naia™’s fourth consecutive ‘Dark Green Shirt’ recognition and the release of its 2025 Sustainability Progress Report and 2025–2030 goals together highlight continued progress in responsible sourcing and transparency.

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

The award coincides with the launch of Naia™’s 2025 Sustainability Progress Report and the unveiling of its updated 2030 sustainability goals, which target climate mitigation, circularity at scale, and social impact. Together, these milestones reinforce Naia™’s long-term strategy to deliver measurable, transparent progress across the value chain and to help reshape the materials economy for good.

At the conference, Naia™ also spotlighted the versatility of its fiber portfolio across performance, fashion, and circular applications. Naia™ On the Move supports light sports and urbanwear needs with high-performing Naia™ Renew staple fiber. Naia™ Denim blends comfort with circularity for authentic and fashion denim, while the new Naia™ GlowNow campaign reintroduces its signature filament yarn for low-impact women’s fashion. All Naia™ fibers are sourced from sustainably managed forests and, when produced with Naia™ Renew, contain 40% GRS-certified recycled content via Eastman’s molecular recycling technology.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

Updated supply chain taxonomy advances apparel alignment

The apparel alliance (Apparel Impact Institute, Cascale, Textile Exchange, and ZDHC Foundation) today announced the launch of Version 2 of the Supply Chain Taxonomy, an updated harmonized framework designed to improve consistency, transparency, and collaboration across the textile, clothing, leather, and footwear (TCLF) sectors of the broader apparel industry.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.