[pageLogInLogOut]

#Recycling / Circular Economy

PVH Europe accelerates commitment to circularity through partnership with Infinited Fiber Company

PVH Europe, the headquarters of PVH Corp.’s [NYSE: PVH] European operations announces a multi-year partnership together with circular fashion technology group, Infinited Fiber Company to elevate the sustainability of products offered in Europe under PVH Corp.’s iconic Calvin Klein and TOMMY HILFIGER brands. 

Infinited Fiber Company uses breakthrough textile waste regeneration technology to create Infinna™, a novel textile fiber, which will first be used to craft TOMMY HILFIGER products in Europe, before scaling to Calvin Klein products. This new partnership echoes PVH Corp.’s long-term commitment to innovation, circularity, and its Forward Fashion strategy to reduce all negative impacts to zero by 2030.

Infinna™ is a unique, patented regenerated textile fiber with the soft and natural look and feel of virgin cotton. Created using tested and proven technology, the premium-quality fibers can be made from cotton-rich textile waste that would otherwise end up in landfills or be burned. Currently locally sourced in Finland by Infinited Fiber, old textiles are broken down at the molecular level and reborn as new fibers. With the multi-year deal announced today, PVH Europe joins a selected group of global fashion companies that have secured their supply of Infinna™ in the coming years, as Infinited Fiber Company expects to ramp up production, aiming to make the regenerated textile fiber a mainstream material of the future. PVH Europe also has an option to recycle its own takebacks and factory cut-offs as raw material for Infinited Fiber’s process.

“We are committed to pioneering and partnering with like-minded industry leading companies that drive more innovative and sustainable products,” said Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe. “We are proud to join forces with Infinited Fiber Company to transform our waste into new products, truly closing the loop without sacrificing the high-quality  our consumers know and expect from our brands.  We look forward to implementing this game-changing technology so we can reach a new level of circularity as we strive to truly future-proof our business.”

The first TOMMY HILFIGER T-shirts made with Infinna™ will be released in Europe in Summer 2022, with further expansion planned to new product categories and within Calvin Klein for future seasons. Consumers will be able to learn more about the materials used with on-product labelling and a dedicated e-commerce page on http://tommy.com.


“We have been working with PVH Europe for several years now, and they were one of the first companies to work with fabrics made from our Infinna™ textile fiber,” said Kirsi Terho, Key Account Director, Infinited Fiber Company. “It has been great to see the brand bring our vision to life — truly demonstrating how well-suited our fiber is to the clothes we all love to wear every day. We are grateful to PVH Europe for their unwavering support and belief in our technology and look forward to collaborating to make textile circularity an everyday reality.”

PVH Corp.’s Tommy Hilfiger and Calvin Klein teams continue to test, trial, and scale several innovative textile projects, including turning leftover grapes from the wine industry into leather alternatives and experimenting with new materials such as mushroom leather. All these initiatives drive the business to transform towards a more circular system while producing high-quality products consumers know and expect.



More News from TEXDATA International

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

#Recycling / Circular Economy

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

#Textiles & Apparel / Garment

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

#Europe

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

More News on Recycling / Circular Economy

#Europe

New EU rules to stop the destruction of unsold clothes and shoes

The European Commission today (Feb 9) adopted new measures under the Ecodesign for Sustainable Products Regulation (ESPR) to prevent the destruction of unsold apparel, clothing, accessories and footwear.

#Recycling / Circular Economy

Sahil Kaushik appointed CEO of Infinited Fiber as the company advances a phased path to commercial scale

Infinited Fiber has appointed Sahil Kaushik as Chief Executive Officer. Kaushik has served as Acting CEO alongside his role as Chief Operating Officer and will continue to oversee operations until a new COO is appointed.

#Recycling / Circular Economy

trinamiX with new management

BASF is examining strategic options for its subsidiary trinamiX GmbH. trinamiX specializes in biometric imaging and mobile material analysis. These activities are not part of BASF’s core business, on which the company is focusing as part of the implementation of its new strategy.

#Recycling / Circular Economy

Reju announces site selection for first U.S. industrial sized facility regeneration hub in Rochester, New York

Reju, the textile-to-textile regeneration company, today announced it has selected the site for its first U.S.-based industrial facility marking a significant milestone in its efforts to scale globally. This future Regeneration Hub will be in Rochester, New York, reinforcing Reju’s commitment to the adoption of circular textile system across key regions worldwide.

Latest News

#Sustainability

Ying McGuire becomes new CEO of Cascale

Cascale today announced the appointment of Ying McGuire as Chief Executive Officer, effective June 1, 2026.

#Technical Textiles

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.

#Raw Materials

Modern testing methods for raw cotton

The 38th International Cotton Conference Bremen will take place from 25 to 27 March 2026 at the Bremen Parliament. This conference has traditionally stood for in-depth expertise and international exchange. The program will focus on technical innovations, market trends, and regulatory frameworks across the entire value chain – from agriculture to the circular economy. With high-profile speakers, the conference is regarded as the key meeting point for the global cotton industry. Today’s focus: Cotton quality and testing methods.

#Spinning

Rieter responds to higher raw material prices

Global political and economic developments have been leading to rising raw material and energy costs for some time. The textile machinery industry is also affected by this trend. Rieter machines and components consist to a large extent of steel, copper, aluminum and electronics. These materials in particular have seen higher demand and higher prices in recent months.

TOP