“Circularity is a marathon, not a sprint. By partnering with companies like Infinited Fiber Company we are able to build a circularity partnership that not only recycles the products of the past but builds a circularity plan for the products of the future,” said Patagonia’s Lead Material Developer Ciara Cates.

“Patagonia is an industry pioneer in sustainable clothing and practices. Their environmental standards and requirements for sustainability are top of the league. We are humbled by their stamp of approval for Infinna as the circular alternative to virgin cotton going forward, and we’re very proud of the long-term commitment they have now made to using Infinna in their future collections. We absolutely love working with Patagonia. We have shared goals, which means we’ve been able to move forward quite fast, and we’re so excited to be making circular textile production a reality together with them,” said Infinited Fiber Company Key Account Director Kirsi Terho.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.