Trust Protocol membership will support AEO in its continued efforts to provide greater transparency, communication and standardized reporting of its ESG progress. Underpinned by a focus on optimism, AEO’s Building a Better World ESG strategy is centered on three key areas: planet (environment), people (social) and practices (governance). Notably, the company has set specific goals to achieve carbon neutrality in its owned and operated locations and significantly reduce water use, among other sustainability initiatives.

“AEO is excited to partner with the Trust Protocol as we work to move our sustainability practices forward, preserve our planet and meet the ambitious targets we have set on our journey to build a better world,” said Mark Rose, SVP, Production and Sourcing, AEO. “The Trust Protocol will help provide AEO the opportunity to further verify our responsible sourcing practices and demonstrate the progress we’re making toward meeting our environmental targets.”

The Trust Protocol is the only sustainable cotton system that provides quantifiable, verifiable goals and measurement and drives continuous improvement in six key sustainability metrics – land use, soil carbon, water management, soil loss, greenhouse gas emissions, and energy efficiency. The Trust Protocol integrates these sustainability metrics from Field to Market’s Fieldprint® Platform, enabling enrolled growers to measure the environmental impacts of their operation and identify opportunities for continuous improvement.