“Today, having a holistic view of every step throughout the supply chain is imperative for brands and retailers,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “We are proud to announce our collaboration with TextileGenesis™ to address this need as the Trust Protocol aims to set a new standard for more sustainable and trackable cotton production.”

In combination with the existing Protocol Platform, developed by Memphis-based technology partner The Seam LLC., the TextileGenesis™ platform will allow the PCMS to record and verify the movement of U.S. cotton fiber through the entire process by capturing and verifying article level transactions between the multiple participants along the complete supply chain. Upon receipt of their finished products, Trust Protocol brand and retail members will be able to claim Protocol Credits, digital tokens equivalent to the physical cotton produced under the program, and make corresponding claims related to the environmental metrics and sustainable practices adopted by participating Trust Protocol growers.

“We have engineered our platform to leverage the latest technology and industry-specific best-practices, with a heavy emphasis on strong data methodologies,” said Amit Gautam, CEO and founder of TextileGenesis™. “Collaborating with the U.S. Cotton Trust Protocol, with its clear focus on robust data and the strength of its verification practices, creates a powerful solution for brands and retailers worldwide in their search for more sustainable fibers and enhanced visibility in their supply chains.”