#Raw Materials

2021-04-22

Comfort and confidence take many forms & cotton is the common thread in new campaign

Celebrating comfort, confidence, and relatability, Cotton Incorporated unveils a new campaign pairing humor with a musical throwback to remind us how cotton fits into our everyday lives.

The Fabric of Our Lives™ jingle continues to resonate

“One thing we learned from the past year is people seek comfort from familiarity and gain confidence from our favorite clothing whether it’s a soft cotton sweatshirt, power blazer or longtime favorite t-shirt and denim jeans,” says Kim S. Kitchings, senior vice president of Consumer Marketing at Cotton Incorporated. “This campaign captures those emotions through relatable situations and brings a smile in a time when we’re really ready to wear one.”

The campaign features testimonials showcasing the benefits of cotton through the clothes we wear. Audiences meet ‘Rita’ who feels powerful and comfortable in her cotton jumpsuit to take on the dating world. And ‘Jamie’ who feels emboldened to tackle her day and lead her team with confidence — in part because her blazer keeps her cool due to cotton’s natural ability to breathe. The scenarios pair with piano accompaniment and comedic commentary by celebrity singer and television host Carnie Wilson who chimes in with a familiar tune.

“The Fabric of Our Lives is one of those jingles that just stays with you. I can’t remember the first time I heard it. I think it’s always been a part of the American soundtrack,” reflects Carnie Wilson. “The Fabric of Our Lives is a jingle everyone seems to know even if you can’t pinpoint the first time you heard it. It’s fun to think I’m continuing it for my kids and their generation.”

Cotton Incorporated ads have a long tradition to connect our physical comfort of the fabric to our emotional comfort. The original jingle debuted in 1989 to introduce cotton as an integral part of the American experience. The campaign will air on broadcast, streaming and digital outlets beginning on April 12 and will be supported throughout the year on the organization’s social media channels.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Bremen Cotton Exchange: Fritz A. Grobien re-elected as President

The members of the Bremen Cotton Exchange have re-elected Fritz A. Grobien as President during the association’s 152nd General Assembly on June 18, 2026. The election confirms the organization’s commitment to maintaining its role as a leading international platform for the cotton and fiber industry amid a period of geopolitical and economic uncertainty.

Organic cotton at the crossroads: Ideology, evidence, and the road ahead

Organic cotton occupies one of the most contentious spaces in global agriculture. While praised by brands and consumers for its environmental ideals, it also faces persistent questions about yield stability, certification integrity, and scalability. The current edition of The ICAC Recorder cuts through the ideology to deliver a rigorous, evidence-based assessment of both sides of the debate.

Christian Wichert appointed Chief Executive Officer to lead next phase of growth

AMSilk GmbH (“AMSilk”), a global leader in advanced biomaterials made from silk proteins, today announces the appointment of Christian Wichert as its new Chief Executive Officer (CEO), effective 1 June. The appointment marks a pivotal moment in AMSilk’s journey, as the Company advances from development through scale-up to commercialization.

New spinning package with two-step filtration for recycled yarns and more

At the ITM in Istanbul, BB Engineering unveiled its new, patented ValuePack spinning package for the first time, which features a two-stage filtration system. This is particularly beneficial for re-cycling processes. Until now, spinning packs have used either metal powder (“sand”) or filter candles as filter media. Both options are suitable for differ-ent applications, and each has its own specific advantages and dis-advantages.

ITMA 2027 gains strong momentum

In line with the theme "Co-creating the future of textiles", ITMA continues to strengthen its support for start-ups, recognising their role in driving innovation and shaping the future of textile and garment manufacturing. Through the Start-Up Valley, emerging companies gain access to a global marketplace where they can connect with industry leaders, potential partners, investors and customers.

Mongolia: Workshop on Italian textile technologies kicks off in Ulaanbaatar

The workshop dedicated to Italian textile technologies will kick off in Ulaanbaatar from 21 to 23 June 2026. Focused on the most advanced innovative solutions for the textile industry, the initiative will bring together 13 Italian textile machinery manufacturers, confirming the growing interest in strengthening industrial cooperation between the two countries and highlighting Mongolia’s strategic importance for Italian textile machinery producers.