#Raw Materials

2021-04-22

Comfort and confidence take many forms & cotton is the common thread in new campaign

Celebrating comfort, confidence, and relatability, Cotton Incorporated unveils a new campaign pairing humor with a musical throwback to remind us how cotton fits into our everyday lives.

The Fabric of Our Lives™ jingle continues to resonate

“One thing we learned from the past year is people seek comfort from familiarity and gain confidence from our favorite clothing whether it’s a soft cotton sweatshirt, power blazer or longtime favorite t-shirt and denim jeans,” says Kim S. Kitchings, senior vice president of Consumer Marketing at Cotton Incorporated. “This campaign captures those emotions through relatable situations and brings a smile in a time when we’re really ready to wear one.”

The campaign features testimonials showcasing the benefits of cotton through the clothes we wear. Audiences meet ‘Rita’ who feels powerful and comfortable in her cotton jumpsuit to take on the dating world. And ‘Jamie’ who feels emboldened to tackle her day and lead her team with confidence — in part because her blazer keeps her cool due to cotton’s natural ability to breathe. The scenarios pair with piano accompaniment and comedic commentary by celebrity singer and television host Carnie Wilson who chimes in with a familiar tune.

“The Fabric of Our Lives is one of those jingles that just stays with you. I can’t remember the first time I heard it. I think it’s always been a part of the American soundtrack,” reflects Carnie Wilson. “The Fabric of Our Lives is a jingle everyone seems to know even if you can’t pinpoint the first time you heard it. It’s fun to think I’m continuing it for my kids and their generation.”

Cotton Incorporated ads have a long tradition to connect our physical comfort of the fabric to our emotional comfort. The original jingle debuted in 1989 to introduce cotton as an integral part of the American experience. The campaign will air on broadcast, streaming and digital outlets beginning on April 12 and will be supported throughout the year on the organization’s social media channels.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Beyond the wardrobe – innovative cotton takes the spotlight

Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how powerfully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: performance upgrades for pure cotton, smart strategies for circular textile waste solutions, and pioneering concepts for demanding technical applications. From natural fibre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

Aid by Trade Foundation reaches new milestones in supply chain transparency

The Aid by Trade Foundation (AbTF) is reaching new milestones as it leads the way towards greater physical traceability for Cotton made in Africa® (CmiA) cotton. With around 700 suppliers and producers in a total of 25 countries, the Aid by Trade Foundation has reached a new record number of partners who can trace CmiA cotton from the product back to its origin. This is more than double the previous year’s figure.

RETECH showcases high-precision godets for high-performance fiber processing at Techtextil 2026

RETECH designs and manufactures godets and draw frames for heated, ambient and cooled processes, enabling precise heat treatment and consistently high yarn quality for a wide range of polymers and applications, with process temperatures of up to 400 °C for high-performance fibers. The company’s key competence lies in exact and stable temperature and speed control, individually adapted to the specific material and process requirements.

BW Converting expands Southeast Asian presence with new agency partnerships in Vietnam and Indonesia

BW Converting is strengthening its presence in Southeast Asia through new agency partnerships in Vietnam and Indonesia, reinforcing the company’s commitment to supporting textile manufacturers across the region. The expansion comes as BW Converting prepares to exhibit at SaigonTex 2026 (April 8–11, Saigon Exhibition and Convention Center, Ho Chi Minh City, Vietnam) and INDO INTERTEX 2026 (April 15–18, Jakarta International Expo, Indonesia).