The seminar was organized inside the Fashion For Good Museum by the Stichting Textielcommissie Nederland, together with a Design Challenge to which took part a selection of young designers who have explored RecycromTM’s colorful potential in their creations. The winning designs are exposed in a 2-week pop-up show at Fashion For Good Museum.

The Museum is also hosting the “Knowing Cotton Otherwise” exhibition, that highlights the relationship between cotton and the fashion industry, the role of cotton in an increasingly intertwined web of global cultures, and the sustainable innovations driving its circular transformation. Innovative solutions from Fashion for Good Innovators Oritain and Officina39, which tackle some of the challenging aspects of cotton’s production such as origin and traceability, dyeing and water use, are also used by the artists in their installations.

Three of them have been inspired by the ecofriendly dyeing potential of RecycromTM: once again the protagonist of the meeting between art and fashion, sustainability and design, past, present and future of the industry. The first artist that has challenged herself is Caithlin Courtney Chong, who has realized an artwork installation with RecycromTM in the print room, and a suggestive installation dedicated to Officina39’s sustainable dyestuffs.