#Denim

2025-07-10

Officina39 launches ZeroPP|ALL.IN: the definitive product to replace Potassium Permanganate

After being previewed at key industry events like Kingpins Amsterdam and Denim Première Vision Milan and following the success of several industrial-scale trials, Officina39 announces the official launch of ZeroPP|ALL.IN, a breakthrough process that allows for the complete replacement of Potassium Permanganate (PP) in denim finishing. The innovation lies in a significant simplification: the entire workflow can now be performed directly onto raw garments using just one product, making the system more accessible, efficient, and sustainable than ever before.

A simplified, high-performance solution, previewed at Kingpins and Denim PV and now ready for the market with a one-product-only system.

Despite its well-documented toxicity and environmental risks, PP remains widely used for its ability to deliver worn, vintage effects at low cost. Finding a viable replacement has been a key challenge for the industry, until now. Finally, Officina39 presents a unique innovative product that replaces Potassium Permanganate at the beginning of the process and can be applied directly to raw garments.

ZeroPP|ALL.IN offers a four-step workflow:

1. Spray or nebulization application – The ZeroPP|ALL.IN single product is applied directly onto raw denim garments.

2. Laser marking – Performed immediately after ZeroPP|ALL.IN single product application, to define graphics or wear patterns.

3. Dry Ozone treatment – Executed immediately after Laser marking without rinsing; ozone reacts with the laser-marked areas to replicate the typical indigo corrosion of PP.

4. Final washes and finishing – To deliver the complete, ready-to-market garment. This one-cycle process reduces time, energy, and water consumption, while enhancing safety, transparency, and creative control. It’s the ultimate solution for brands and laundries aiming to transition away from hazardous legacy practices, positioning ZeroPP|ALL.IN as a feasible and cost-efficient real solution for the industry.

“ZeroPP|ALL.IN represents the fulfillment of a path we began years ago,” says Andrea Venier, Managing Director of Officina39. “Through continuous refinement, real-world testing, and feedback from our customers and partners, we’ve achieved a true turning point. The result is a streamlined, single-product process applied directly to raw garments, finally making the full replacement of Potassium Permanganate both sustainable and industrially viable.”

Jeanologia urges industry to accelerate PP Spray phase-out following ZDHC Watchlist update

Potassium permanganate has officially entered the Chemical Watchlist of the ZDHC Foundation, signaling increased scrutiny and potential phase-out of one of the most hazardous chemicals still used in denim finishing. The inclusion confirms an industry shift that Jeanologia anticipated more than a decade ago.

ISKO’s denim language at Bluezone

ISKO returns to Bluezone to showcase its latest advancements in denim innovation, presenting a comprehensive overview of its SS27 collection alongside key creative and technological collaborations. At booth C02, ISKO offers visitors an immersive look into how performance, design, and circular thinking are shaping the future of denim.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

Itema America, the U.S. subsidiary of Italy-based Itema Group, has acquired – through an Assets Purchase Agreement – Palmetto Loom Reed, a Greenville, South Carolina-based manufacturer of weaving reeds and one of the last remaining domestic producers of these precision components in the United States.

Reju announces site selection for French Regeneration Hub in Lacq advancing Europe’s circular textile infrastructure

Reju, the textile-to-textile regeneration company based in France, announces the site selection for an industrial sized Regeneration Hub, in Lacq, in the Pyrénées-Atlantiques, on the Induslacq platform. Reju, a Technip Energies owned company, is deepening its roots in France through the development of this new Regeneration Hub.

lululemon introduces Unrestricted Power™ — A new sensation for strength training

lululemon (NASDAQ: LULU) has unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.