[pageLogInLogOut]

#Denim

Eastman launches Naia™ Renew for denim -the new ingredient for comfort and sustainability

Eastman announced its newest application for Eastman Naia™ Renew staple fiber – denim – at Denim Première Vision in Milan, Italy.

Created from GRS certified recycled waste materials, Naia™ Renew fiber brings new circular possibilities at scale to one of fashion’s most sustainability-demanding segments, delivering supreme softness and moisture management in every blend.

Eastman is on a mission to make sustainable fashion more accessible through the availability of Naia™ Renew at scale, offering versatility for a broad range of fashion segments. Integrating Naia™ Renew into the denim segment brings Eastman one step closer to its mission of making sustainable style accessible to everyone.

The U.S.-based company is showcasing the potential of Naia™ Renew alongside several of its global brand partners, which are already using the innovative fibers in denim.

“The added value we provide brands is not only a fashionable but also a sustainable fiber,” said Carolina Sister Cohn, Eastman global marketing leader for textiles. “Naia™ has a strong and transparent sustainability story that brands can pass on to their customers and denim lovers all over the world, making them more aware of their choices. Third-party certifications play a key role in this scenario because what we promise is verified and proven.”

Denim Première Vision brings designers and manufacturers from around the world together every six months. Exhibitors like the Eastman Naia™ team share denim innovations and explore trends in the fashion segment to meet consumer needs.

(c) 2024 Eastman
(c) 2024 Eastman


Naia™ Renew fiber blends well with natural fibers, other man-made cellulose fibers (MMCFs), synthetic fibers and multiple content yarns. This makes it the perfect ingredient for denim as it produces a sustainable and stylish fabric with an authentic look and feel that denim fans around the world will love.

Additionally, Naia™ Renew is hypoallergenic and skin friendly for denim that’s soft to the touch (before and after washing (1) ), dries fast and does not cling to skin, manages odor and moisture effectively (2) and delivers better spreading speed. This makes denim blended with Naia™ Renew comfortable in any season.

Naia™ Renew is a cellulosic acetate fiber made from 60% sustainably sourced wood pulp and 40% certified recycled content. (3) Certified recycled content in Naia™ Renew is diverted from landfills and broken down to its molecular building blocks via Eastman’s patented molecular recycling technology. The molecules are combined with sustainably sourced wood pulp to produce Naia™ Renew fibers for new textiles. This process produces a circular, fully traceable, biodegradable and compostable cellulosic fiber with a reduced carbon and water footprint. Naia™ creates value from waste and reduces reliance on virgin material resources.

Naia™ Renew has received multiple sustainability certifications, including Global Recycled Standard (GRS) and OEKO-TEX class 1. Eastman partners with companies like Patagonia and Debrand to recycle pre- and post-consumer waste for its molecular recycling technology to create Naia™ Renew fiber.

(1) Based on ASTM D1388-18 test standard
(2) Based on the SGS AATCC TM 195 test standard
(3) Naia™ Renew recycled content is achieved by allocation of recycled waste material using a GRS- certified mass balance process.


More News from Eastman

#Man-Made Fibers

Eastman Naia™ launches Sustainability Progress Report and 2025-2030 Sustainability Goals at Textile Exchange Conference, reaffirming commitment to circular innovation

At the Textile Exchange Conference 2025, Eastman Naia™ released its 2025 Sustainability Progress Report and announced its 2025–2030 Sustainability Goals, presenting a record of genuine progress and outlining a renewed roadmap for the years ahead. This announcement demonstrates Naia™’s long-standing commitment to driving an industry-wide shift toward sustainability through scalable, commercially viable material solutions.

#Yarn & Fiber

Eastman and Huafon Chemical to establish local cellulose acetate yarn manufacturing facility in China

Eastman (NYSE: EMN) today announced a formal strategic partnership with Huafon Chemical to establish a joint facility to produce cellulose acetate yarn. The facility will be dedicated to localized production and product innovation of Eastman Naia™ cellulose acetate filament yarns in China.

#Denim

Eastman Naia™ transforms the denim narrative from the inside out at Kingpins, New York

At this year’s Kingpins New York, on display at Booth Y7, Eastman Naia™ unveils a four-look denim capsule collection created in collaboration with Advance Denim, one of the world’s leading sustainable denim mills, and LA-based denim designer Loren Cronk. This creative partnership unites fiber innovation, responsible manufacturing, and bold design into a shared vision which transforms denim from the inside out.

#Recycling / Circular Economy

Eastman showcased Naia™ Renew full product application Matrix at Intertextile 2025 Spring/Summer Expo

Eastman, global specialty materials company and manufacturer of Naia™ Renew cellulosic fibers, unveiled the most comprehensive product application matrix of its Naia™ fiber brand at the China International Tex>le Fabrics and Accessories (Spring/Summer) Expo. Making its debut, the innovative “Naia™ On The Move” new blending solution concept offers a fresh take on active urban fashion, redefining comfort and versatility, and reinforcing Eastman’s commitment to driving sustainable innovation in the fashion industry.

More News on Denim

#Denim

Officina39 brings “Shades of Sunset” to Kingpins Amsterdam

At the Winter edition of Kingpins Amsterdam (October 15–16, SugarFactory), Officina39 unveils Shades of Sunset, the new creative collection where color becomes a language for emotions. Inspired by the shifting hues of the sky at dusk, both on calm days and during dramatic storms, this interpretation of Spring–Summer 2027 embraces the imperfect beauty of nature and turns it into expressive, wearable storytelling. From serene and sun-washed gradients to intense contrasts and moody undertones, each piece reflects a unique “sunset state of mind.”

#Denim

Tonello colors denim with responsibility - the “Laundry (R)Evolution” way

At Kingpins Amsterdam, Tonello presents a new perspective on denim finishing, one that redefines its role within the creative and production process. Finishing is no longer the final step, but the starting point of design.

#Denim

ISKO unveils SS27 denim innovations at Kingpins Amsterdam

ISKO presents its SS27 collection at Kingpins Amsterdam, highlighting new developments in fabric innovation that bring together denim heritage and forward-looking design. Through unique fiber blends, summer denim is redefined by unprecedented material concepts and responsibly engineered fabrics.

#Denim

Jeanologia shapes the denim of the future at Kingpins with ‘Mediterranean Soul’

Jeanologia, the global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

Latest News

#Recycling / Circular Economy

Recover™ joins T2T Alliance

Madrid-headquartered materials science company Recover™, a global leader in mechanical cotton recycling, has officially joined the T2T Alliance, a coalition of advanced textile recyclers advocating for progressive policy action to accelerate circularity in the textile industry.

#ITMA Asia + CITME Singapore 2025

Marzoli unveals its new textile ecosystem at ITMA ASIA + CITME 2025 at Singapore

With the claim “Designed to Impact”, Marzoli showcases its evolution into a complete engineering company for the textile industry. By combining advanced machinery, digital intelligence, science of materials and innovative services, the company enables textile manufacturers unlock new business opportunities, and accelerate their path to innovation and differentiation.

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

#ITMA Asia + CITME Singapore 2025

KARL MAYER is launching two machines that set new standards in performance and cost-effectiveness

At this year's ITMA ASIA + CITME, KARL MAYER is exhibiting two advanced developments in the field of tricot machines. Both newcomers expand the portfolio with highly practical solutions for increased efficiency and cost-effective production – making the exhibition booth once again a focal point for more than just the warp knitting industry.

TOP