Through commercially available garments made with Naia™ cellulose acetate fibers and Eastman's continued Dark Green Shirt designation in Canopy's 2026 Hot Button Progress Report, the company highlighted its approach to advancing more responsible textile solutions.

Bringing circularity into commercial fashion

At Textile Exchange 2026, Naia™ placed real garments and brand applications at the center of its showcase, demonstrating how its man-made cellulosic acetate fibers are being incorporated into fashion collections across different categories, including luxury eveningwear, casualwear, athleisure and denim.

The display illustrated how brands are implementing their sustainability strategies through Naia™ cellulosic acetate fibers, combining responsible material choices with comfort, performance and design versatility.

Supporting Eastman's ambition to mainstream circularity is Naia™ Renew, which incorporates 40% GRS-certified recycled content through a mass balance process using Eastman's molecular recycling technology. By transforming waste materials that are difficult to recycle through conventional methods into new raw materials, Naia™ Renew helps reduce reliance on virgin resources while maintaining the qualities required by textile manufacturers and fashion brands. Available at commercial scale, it offers a practical option for integrating circular materials into textile production.

Turning shared commitments into industry action

The conference also brought together many of the organizations and partners contributing to Naia™'s sustainability journey, reflecting the collaborative approach documented in its 2025 Sustainability Progress Report.

From fashion brands and supply chain partners to organizations such as TextileGenesis®, Canopy, Debrand and Accelerating Circularity, these collaborations address different aspects of the industry's sustainability challenges, including traceability, responsible sourcing, textile waste recovery and circular material development.

Their presence at Textile Exchange reinforced the relevance of the conference's theme: implementing sustainability commitments requires coordinated action across the value chain, with each partner contributing expertise and practical solutions.

Five consecutive years of Canopy Dark Green Shirt recognition

Responsible sourcing and forest conservation remain central to Naia™'s sustainability commitments, particularly given the importance of wood-derived cellulose in the production of man-made cellulosic fibers.

In the recently published Canopy Hot Button Progress Report 2026, Eastman maintained its Dark Green designation for the fifth consecutive year. The recognition reflects its continued commitments under CanopyStyle, an initiative led by environmental nonprofit Canopy that works with fashion brands and man-made cellulosic fiber producers to protect Ancient and Endangered Forests, promote responsible sourcing and accelerate the adoption of Next Generation fiber solutions.

Beyond the designation, the report highlights Eastman's ongoing conservation efforts. Through the Eastman Foundation, the company supports restoration initiatives including the planting of 26,000 native tree seedlings in Brazil in collaboration with SOS Mata Atlântica, and the delivery of 60,000 longleaf pine seedlings to Torreya State Park in Florida, together with GP Cellulose and The Longleaf Alliance.

The report also acknowledges Eastman's continued exploration of alternative feedstocks, including commercially viable textile waste-based pulp for future Naia™ Renew ES developments, reinforcing the connection between reducing pressure on forest resources and advancing circular material solutions.

Jason Keller, Sustainability Leader at Eastman, Fibers, emphasized the importance of sustained efforts in responsible sourcing and forest conservation:

"Five consecutive years of Dark Green Shirt recognition reflect our strong commitment to responsible sourcing and forest conservation," said Jason Keller, Sustainability Leader at Eastman, Fibers. "This consistency matters because protecting forest ecosystems requires sustained action, ongoing collaboration, and a willingness to keep improving. Our engagement with Canopy remains an important part of that journey."