Following its launch in China, Wrangler has continued to evolve its unique, high-quality, classic denim designs by connecting with new generations around the globe. This latest collaboration, including jeans and jackets will be available at Wrangler’s newly-opened Deji Plaza store in Nanjing, as well as it’s official online store on TMall.

“We challenge younger generation to always show their courage, their truthfulness and vitality,” said Kristy Kilmartin, VP, APAC Marketing, Kontoor Brands. “We want them to join Wrangler in all kinds of new life adventures.”

This collaboration is inspired by “In the American West (1985)” by Richard Avedon, a well-known American photographer. Designers at SANKUANZ were deeply attracted to the wild and rebellious outlaws of Western adventures who appear in Avedon’s black and white images. The tension between classic Western fashion aesthetics and modern adventure was explored and reinterpreted by the designers.

For example, the stains, wear and tear on a traditional cowboy’s shirt – which speak to its authenticity and a desire for freedom – are smartly recreated with denim snowflake washes.