Textiles & Apparel / Garment


Western Rise debuts the most versatile shirt imaginable with the Limitless Merino Wool Shirt

Western Rise, creators of the next generation of men’s performance clothing, has partnered with The Woolmark Company, the global authority on wool, to develop a high-performance and comfortable Merino wool shirt designed for every day wear. The Limitless Merino Wool Shirt seamlessly blends performance and style, combining the look of a traditional button-down shirt with the highly technical, odor resistant, temperature-regulating attributes of Australian Merino wool.

Designed to be versatile and functional, The Limitless Merino Wool Shirt leverages the natural performances benefits of Merino wool to eliminate the need to change in between activities. Unlike synthetic fabrics, Merino wool transfers moisture vapor and absorbs odor molecules from sweat allowing the shirt to be worn multiple times before washing. Merino wool is an extremely durable, breathable and active fiber that reacts to changes in body temperature allowing the wearer to move seamlessly from one activity to the next. The ultra-fine, 100% natural Merino wool fibers were sourced from Australia, the leading producer of 90% of the world’s fine apparel wool.

“Our goal with the Limitless Merino Wool Shirt was to recreate the magic of our Merino wool t-shirts in a classic button-down that could be worn for travel, outdoors and everyday use,” said Western Rise Co-Founder/Creative Director Will Watters. “We love Australian Merino wool because it’s incredibly soft, odor resistant and temperature regulating. With the help of The Woolmark Company, we were able to find a luxuriously soft, engineered knit fabric that blended Merino wool and quick-dry polyester. The result is a shirt that can stretch in every direction, is incredibly comfortable and can be worn for days without being washed.”

“Recent years has seen an increased use of Merino wool in technical sportswear and athleisure,” explains The Woolmark Company Managing Director Stuart McCullough. “Whilst non-traditional uses have included wool in footwear, this is one of the first products innovatively including Australian Merino wool is a button down shirt, which has been designed with form, function and fashion in mind. By drawing on wool’s natural benefits – such as breathability, odor and UV resistance and natural elasticity – Western Rise has cleverly made a shirt suited to all seasons and activities.”

30-day Kickstarter campaign launches April 15 (c) 2020 Woolmark
30-day Kickstarter campaign launches April 15 (c) 2020 Woolmark

In 2018, Western Rise achieved mass success with a crowdfunding campaign for The Evolution Pant which garnered support from more than 3700 backers and raised $600,000 in 30 days, earning it a spot in the top 1% success rate of all Kickstarter campaigns. Designed to be the world’s most functional and versatile pair of pants, it was the most funded technical pant in Kickstarter history since the platform’s inception in 2009.

The new Limitless Merino Wool Shirt will debut exclusively on Kickstarter on April 15, with a campaign that allows consumers to support sustainable performance fashion produced at an environmentally friendly factory. early Kickstarter backers will receive the shirt for $89, more than 30% off the retail price of $129.

To learn more about The Limitless Merino Wool Shirt, please visit https://westernrise.com/kickstarter.

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