Tonello unveils THE Laser Manifesto at Denim PV Milan

At the heart of the project is THE Laser Lab, a cutting-edge system designed for stores and labs. This revolutionary technology enables the creation of intricate details, high-resolution graphics, and captivating textures, transforming garments into wearable art. During the event, THE Laser Lab will be showcased live, offering visitors the chance to experience its capabilities firsthand through on-the-spot customizations, including bandanas, denim patches, and personal clothing items.

Exclusive Presentation: THE Laser Manifesto – From Concept to Catwalk

On December 4 at 12:30 p.m., Marco Visentin, Laser Designer and a key member of Tonello’s R&D team, will present THE Laser Manifesto: From Concept to Catwalk at the Pitch Area of Denim PV. During the session, Visentin will demonstrate how laser technology is revolutionizing the world of denim, pushing the boundaries of garment finishing.

According to Visentin, “Today, laser finishing allows garments to become works of art, blurring the line between imagination and reality. From concept to catwalk, this technology is redefining design possibilities—bringing unprecedented depth, detail, and dimension to life.”

Experience the Future of Design

Visitors to booth D5 can witness the unveiling of THE Laser Manifesto and explore a space where art, culture, and technology converge. The event offers an opportunity to see innovation in action and discover how Tonello is shaping the future of fashion.