#Denim

2025-10-16

© 2025 Tonello

Tonello colors denim with responsibility - the “Laundry (R)Evolution” way

Denim doesn’t have to stay blue. Or wasteful. Or static.

At Kingpins Amsterdam, Tonello presents a new perspective on denim finishing, one that redefines its role within the creative and production process. Finishing is no longer the final step, but the starting point of design.

Through a combination of advanced technologies operating seamlessly across the entire production cycle, Tonello now enables brands and customers to finish and recolor denim with a radically lower impact, unlocking new creative and responsible possibilities.

Smart, sustainable finishing: the foundation of Laundry (R)Evolution

+++ THE Laser 2.0: the next-generation, designer-driven laser that delivers consistent results at industrial speed while unlocking new creative detailing. Fast, down to the pixel.

+++ All-in-One System: Tonello’s most advanced washing machine, integrating four sustainable technologies to cut water, energy, and chemicals while increasing productivity.

+++ New dryer line: entirely designed and manufactured in-house, optimized for energy efficiency and reduced environmental impact.

All steps are managed and monitored by Metro, Tonello’s digital platform that measures real, verified consumption for each garment, including the carbon footprint of the process. This ensures full transparency and reliable data for brands that aim for responsible production.

The big news: coloring denim responsibly

Building on the Laundry (R)Evolution foundation, Tonello now introduces a new way to color denim responsibly, opening up both creative and circular opportunities. Two proprietary technologies make this possible:

+++ Wake: natural, circular dyeing

The first patented system for natural dyeing, Wake uses organic raw materials and vegetable waste such as plant matter, peels, and fruit or vegetable rinds. These are dried, infused, and transformed into rich natural colors. The entire process is fully organic and compostable, generating zero synthetic waste. Its denim overdyeing capsule, “The Botanicals,” features softly vibrant tones inspired by the calm spectrum of nature.

+++ DyeMate: responsible indigo and beyond

DyeMate is the first patented technology that allows garment dyeing with indigo - as well as sulfur and VAT dyes - in a single, low-temperature process. It delivers deep tones or bold overdyed effects, even on raw denim, while cutting time, water, and chemical use compared to traditional methods. It is the natural evolution of Tonello’s earlier Sulfur Essence collection, originally developed for ready-to-dye garments.

This new approach is not just for new collections. Wake and DyeMate are strategic tools to give a second life to unsold stock or past seasons’ garments, completely changing their look, palette, and identity. It is a smart, sustainable way for brands to refresh collections and reduce waste while adding value to what has already been produced.

Tonello completes the Laundry (R)Evolution and redefines what’s next

At this year’s Kingpins Show in Amsterdam, Tonello proudly presents the final chapter of its Laundry (R)Evolution: a bold vision of the laundry of today and tomorrow made simple, digital and responsible. At the heart of this transformation is THE Laser 2.0, the new intelligent, designer-driven laser technology that delivers faster marking with greater accuracy, eliminating human error and streamlining the creative process.

Blue Jeans Go Green celebrates 20 years of denim recycling with more than six million items collected

Cotton Incorporated is celebrating the 20th anniversary of its Blue Jeans Go Green™ denim recycling program. Since its launch in 2006, the initiative has collected more than six million denim items, diverted over 3,000 tons of textile waste from landfills and enabled the production of more than 12 million square feet of denim-based insulation. What began as a college campus collection drive has developed into a nationwide recycling initiative involving consumers, retailers, schools and community organisations across the United States.

Jeanologia and BCome connect factory data with Life Cycle Assessment and Digital Product Passports

A new white paper by EIM by Jeanologia and BCome demonstrates how primary environmental data from denim finishing processes can be integrated into a garment's Life Cycle Assessment (LCA) and prepared for use in a Digital Product Passport (DPP). A comparative case study highlights significant improvements at the production stage while also showing how these translate into the environmental performance of the finished garment.

Inside the Making connects denim and sportswear supply chains at Ecomondo 2026

Six European companies are joining forces at Ecomondo 2026 in Rimini to demonstrate how different stages of denim and sportswear production are interconnected. The new initiative, Inside the Making, highlights the importance of cooperation across the textile supply chain in addressing sustainability challenges, from reducing resource consumption to improving transparency and the reliability of environmental claims.

Trützschler brings intelligent fiber processing and automation to India ITME 2026

From December 4 to 9, 2026, the Trützschler Group will present its latest innovations in spinning, card clothing and nonwovens at India ITME in Greater Noida, India. At Hall 11, Booth B15, visitors can discover solutions designed to increase productivity, reduce operating costs and ensure consistently high product quality. Key highlights include the intelligent card TC 26i, the 12-head comber TCO 21XL, innovative card clothing solutions for improved fiber utilization and quality, as well as advanced nonwovens technologies for hygiene, wipes and technical applications.

Circulose resumes recycling of discarded cotton textiles and appoints interim CEO

Circulose today announced its restart of commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The Ortviken plant is the world’s first commercial-scale chemical textile recycling facility. Its restart demonstrates that the fashion industry is seeking ways to scale proven solutions that move beyond pilots and into commercial production.

Itema brings textile versatility to ITMA ASIA + CITME 2026

Itema announces its participation in ITMA ASIA + CITME 2026, taking place November 20–24 at the National Exhibition and Convention Center in Shanghai. In Hall 3 – Stand D06, the company will showcase two Galileo-RX rapier weaving machines weaving heavy denim and conveyor belt fabrics, demonstrating its ability to address different textile requirements with application-specific configurations. Five additional Itema machines at partner booths will extend the exhibition lineup to upper shoe fabric, label, Jacquard leno fabrics, and shirting, offering visitors a broader view of Itema rapier and air-jet weaving technologies.