#Denim

2025-10-16

© 2025 Tonello

Tonello colors denim with responsibility - the “Laundry (R)Evolution” way

Denim doesn’t have to stay blue. Or wasteful. Or static.

At Kingpins Amsterdam, Tonello presents a new perspective on denim finishing, one that redefines its role within the creative and production process. Finishing is no longer the final step, but the starting point of design.

Through a combination of advanced technologies operating seamlessly across the entire production cycle, Tonello now enables brands and customers to finish and recolor denim with a radically lower impact, unlocking new creative and responsible possibilities.

Smart, sustainable finishing: the foundation of Laundry (R)Evolution

+++ THE Laser 2.0: the next-generation, designer-driven laser that delivers consistent results at industrial speed while unlocking new creative detailing. Fast, down to the pixel.

+++ All-in-One System: Tonello’s most advanced washing machine, integrating four sustainable technologies to cut water, energy, and chemicals while increasing productivity.

+++ New dryer line: entirely designed and manufactured in-house, optimized for energy efficiency and reduced environmental impact.

All steps are managed and monitored by Metro, Tonello’s digital platform that measures real, verified consumption for each garment, including the carbon footprint of the process. This ensures full transparency and reliable data for brands that aim for responsible production.

The big news: coloring denim responsibly

Building on the Laundry (R)Evolution foundation, Tonello now introduces a new way to color denim responsibly, opening up both creative and circular opportunities. Two proprietary technologies make this possible:

+++ Wake: natural, circular dyeing

The first patented system for natural dyeing, Wake uses organic raw materials and vegetable waste such as plant matter, peels, and fruit or vegetable rinds. These are dried, infused, and transformed into rich natural colors. The entire process is fully organic and compostable, generating zero synthetic waste. Its denim overdyeing capsule, “The Botanicals,” features softly vibrant tones inspired by the calm spectrum of nature.

+++ DyeMate: responsible indigo and beyond

DyeMate is the first patented technology that allows garment dyeing with indigo - as well as sulfur and VAT dyes - in a single, low-temperature process. It delivers deep tones or bold overdyed effects, even on raw denim, while cutting time, water, and chemical use compared to traditional methods. It is the natural evolution of Tonello’s earlier Sulfur Essence collection, originally developed for ready-to-dye garments.

This new approach is not just for new collections. Wake and DyeMate are strategic tools to give a second life to unsold stock or past seasons’ garments, completely changing their look, palette, and identity. It is a smart, sustainable way for brands to refresh collections and reduce waste while adding value to what has already been produced.

Tonello completes the Laundry (R)Evolution and redefines what’s next

At this year’s Kingpins Show in Amsterdam, Tonello proudly presents the final chapter of its Laundry (R)Evolution: a bold vision of the laundry of today and tomorrow made simple, digital and responsible. At the heart of this transformation is THE Laser 2.0, the new intelligent, designer-driven laser technology that delivers faster marking with greater accuracy, eliminating human error and streamlining the creative process.

Jeanologia urges industry to accelerate PP Spray phase-out following ZDHC Watchlist update

Potassium permanganate has officially entered the Chemical Watchlist of the ZDHC Foundation, signaling increased scrutiny and potential phase-out of one of the most hazardous chemicals still used in denim finishing. The inclusion confirms an industry shift that Jeanologia anticipated more than a decade ago.

ISKO’s denim language at Bluezone

ISKO returns to Bluezone to showcase its latest advancements in denim innovation, presenting a comprehensive overview of its SS27 collection alongside key creative and technological collaborations. At booth C02, ISKO offers visitors an immersive look into how performance, design, and circular thinking are shaping the future of denim.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

Itema America, the U.S. subsidiary of Italy-based Itema Group, has acquired – through an Assets Purchase Agreement – Palmetto Loom Reed, a Greenville, South Carolina-based manufacturer of weaving reeds and one of the last remaining domestic producers of these precision components in the United States.

Reju announces site selection for French Regeneration Hub in Lacq advancing Europe’s circular textile infrastructure

Reju, the textile-to-textile regeneration company based in France, announces the site selection for an industrial sized Regeneration Hub, in Lacq, in the Pyrénées-Atlantiques, on the Induslacq platform. Reju, a Technip Energies owned company, is deepening its roots in France through the development of this new Regeneration Hub.

lululemon introduces Unrestricted Power™ — A new sensation for strength training

lululemon (NASDAQ: LULU) has unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.