#Denim

2020-07-23

Soorty selects Archroma technologies for a new denim collection combining eco-advanced colors with hygiene & protection

As part of its active engagement in the fight against COVID-19, Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a collaboration with Soorty for the development of the Pakistan-based denim manufacturer’s new collection combining eco-advanced colors with hygiene & protection technologies.

The collection will include some of the most advanced of Archroma’s technologies, innovations and systems for coloration, hygiene & protection:
An aniline-free* indigo system, Pure Indigo Flow, based on the new Denisol® Pure Indigo developed by Archroma to preserve the health of denim workers and aquatic life;
A water-saving dyeing technology, ADVANCED DENIM, based on innovative dyeing processes used with sulfur-based Diresul® RDT blue specialties;
An antibacterial treatment based on Sanitized® technology and designed to keep the garment odor-free, fresh and germ-free.

Such technologies were developed and selected by Archroma for their compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable.

Soorty’s SmartCare+ collection is using Archroma’s technologies for eco-advanced colors with hygiene & protection. (Photo: Soorty)

The denim collection will be introduced by Soorty under the brand SmartCare+ and will include denim fabric, garments and, coming soon, masks.

The articles will be introduced shortly to major denim brands and retailers, to be made available to consumers around the globe in the coming weeks.

“With the COVID-19 crisis impacting our communities in Pakistan and around the globe, we at Soorty feel that we need to explore every possibility not only to create beautiful and fashionable denim, as we do, but also to help protect our customers and the consumers”, adds Asad Soorty (Executive Director) at Soorty. “Archroma presented us with exactly what we were looking for, an entire system of ingredients and processes aiming to create durable and wearable protection for clothing that are comfortable to wear and gorgeous to look at.”

“Archroma is actively supporting manufacturers such as Soorty who are interested in exploring antimicrobial and barrier products in everyday articles and fashion products,” comments Mujtaba Rahim, CEO of Archroma Pakistan. “Yet, Soorty takes the challenge one step beyond by associating such hygiene & protection effects with coloration technologies that have a much lower impact on our planet’s water reserves. Doing so, they tremendously help us in our ambition to help create authentic and innovative denim with a soul, because it’s our nature!”

* Below limits of detection according to industry standard test methods

Archroma brings high-impact textile innovations to Colombiatex 2026

Archroma, a global leader in specialty chemicals towards sustainable solutions, is proud to announce its participation in Colombiatex 2026, one of the most influential textile and apparel industry events in the Americas. The event will take place in Medellín, Colombia, from January 27 to 29, where Archroma will welcome visitors at Booth PC006.

Archroma and HeiQ partner to bring revolutionary antimicrobial and odor-control solutions to textile industry

Archroma, a global leader in specialty chemicals towards sustainable solutions, and HeiQ, a Swiss deeptech materials innovator active in functional textiles and sustainable fibers, have entered into a co-marketing agreement that combines their complementary strengths to deliver advanced, planet-conscious anti-odor and antimicrobial technologies to brands, retailers, and textile mills worldwide.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

The Technology Hub for global denim trends: ITM 2026

The ITM 2026 International Textile Machinery Exhibition, to be held at the Tüyap Fair and Congress Center in Istanbul from June 9–13, 2026, brings together groundbreaking technologies in denim production. From smart production systems to eco-friendly raw materials, from digital washing solutions to laser effect technologies, innovations that will shape the future of denim will be showcased for the first time at ITM 2026.

PERFORMANCE DAYS: Focus topic shifts to the beginning of the value chain

Following the last Focus Topic in October 2025, which placed Textile-to-Textile Recycling at its core, PERFORMANCE DAYS continues to drive the conversation around circularity – this time with an expanded and more upstream perspective. The upcoming Focus Topic, “Textile to Textile: The Role of Collectors and Sorters,” presented during the spring edition on March 18–19, will spotlight one of the most essential yet often overlooked components of a functioning circular textile system: the efficient collection and sorting of post-consumer textiles.

Proven performance, optimised costs – the new RE 6 EL

Nowadays textile companies increasingly need to produce small production runs and respond to market changes with instantaneous pattern changes in order to operate profitably – meaning they require machines that offer maximum flexibility, reliability and cost efficiency. KARL MAYER understands the challenges of the market and is launching its new RE 6 EL. The Raschel machine offers the core strengths of the classic RSE 6 EL and essentially the same performance parameters, but has been further cost-optimised largely due to local production advantages. This makes the newcomer an efficiency champion in production, especially when it comes to frequent pattern changes.

European business associations celebrate the signature of the EU-Mercosur FTA

The 17th January marks a historic milestone with the signing of the EU-Mercosur Trade Agreement, creating the biggest trading block in the world. European business – represented by more than 28 associations across a wide range of sectors – warmly welcomes this signature. It sends a strong and timely signal that the EU remains open and is committed to rules-based global trade. In a time of global uncertainty, this agreement is a key growth booster.