#Denim

2020-07-23

Soorty selects Archroma technologies for a new denim collection combining eco-advanced colors with hygiene & protection

As part of its active engagement in the fight against COVID-19, Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a collaboration with Soorty for the development of the Pakistan-based denim manufacturer’s new collection combining eco-advanced colors with hygiene & protection technologies.

The collection will include some of the most advanced of Archroma’s technologies, innovations and systems for coloration, hygiene & protection:
An aniline-free* indigo system, Pure Indigo Flow, based on the new Denisol® Pure Indigo developed by Archroma to preserve the health of denim workers and aquatic life;
A water-saving dyeing technology, ADVANCED DENIM, based on innovative dyeing processes used with sulfur-based Diresul® RDT blue specialties;
An antibacterial treatment based on Sanitized® technology and designed to keep the garment odor-free, fresh and germ-free.

Such technologies were developed and selected by Archroma for their compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable.

Soorty’s SmartCare+ collection is using Archroma’s technologies for eco-advanced colors with hygiene & protection. (Photo: Soorty)

The denim collection will be introduced by Soorty under the brand SmartCare+ and will include denim fabric, garments and, coming soon, masks.

The articles will be introduced shortly to major denim brands and retailers, to be made available to consumers around the globe in the coming weeks.

“With the COVID-19 crisis impacting our communities in Pakistan and around the globe, we at Soorty feel that we need to explore every possibility not only to create beautiful and fashionable denim, as we do, but also to help protect our customers and the consumers”, adds Asad Soorty (Executive Director) at Soorty. “Archroma presented us with exactly what we were looking for, an entire system of ingredients and processes aiming to create durable and wearable protection for clothing that are comfortable to wear and gorgeous to look at.”

“Archroma is actively supporting manufacturers such as Soorty who are interested in exploring antimicrobial and barrier products in everyday articles and fashion products,” comments Mujtaba Rahim, CEO of Archroma Pakistan. “Yet, Soorty takes the challenge one step beyond by associating such hygiene & protection effects with coloration technologies that have a much lower impact on our planet’s water reserves. Doing so, they tremendously help us in our ambition to help create authentic and innovative denim with a soul, because it’s our nature!”

* Below limits of detection according to industry standard test methods

Archroma launches the first truly durable silicone softener for cotton that stays silky soft for longer: SILIGEN® D2W LIQ C

Archroma, a global leader in specialty chemicals towards sustainable solutions, today launched SILIGEN® D2W LIQ C, the industry’s first truly durable silicone softener for cellulosic as well as cotton-lycra blended knits. Designed to keep the fabric soft and elastic for an extended usage, it is ideal for textile and fashion applications where long-lasting comfort and breathability are important, from undergarments and sleepwear to baby and children’s clothing, dresses and trousers, activewear, T-shirts and towels.

Archroma and Veermata Jijabai Technological Institute (V.J.T.I.) forge strategic partnership to advance research and sustainability

Archroma, a global leader in sustainable specialty chemicals, has entered into a strategic collaboration with Veermata Jijabai Technological Institute (V.J.T.I.), Mumbai, to advance research and innovation in green chemistry and sustainable technologies. This strategic partnership brings together industry expertise and academic excellence to tackle some of today’s most pressing environmental challenges.

Archroma unveils breakthrough washing-off auxiliary for outstanding color fastness and resource efficiency in reactive dyeing

Archroma, a global leader in specialty chemicals, today launched CYCLANON® XC-W e, an innovative washing-off auxiliary that improves productivity and reduces resource consumption in cellulosic dyeing while delivering outstanding color fastness, even in difficult high-electrolyte or hard water conditions.

Officina39 brings “Shades of Sunset” to Kingpins Amsterdam

At the Winter edition of Kingpins Amsterdam (October 15–16, SugarFactory), Officina39 unveils Shades of Sunset, the new creative collection where color becomes a language for emotions. Inspired by the shifting hues of the sky at dusk, both on calm days and during dramatic storms, this interpretation of Spring–Summer 2027 embraces the imperfect beauty of nature and turns it into expressive, wearable storytelling. From serene and sun-washed gradients to intense contrasts and moody undertones, each piece reflects a unique “sunset state of mind.”

Jeanologia shapes the denim of the future at Kingpins with ‘Mediterranean Soul’

Jeanologia, the global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

Rieter reports stable order backlog and strategic progress – outlook for 2025 adjusted

In its Investor Update 2025, Rieter announced an order intake of CHF 203.9 million in the third quarter and CHF 559.3 million after nine months, reflecting a continued cautious investment climate in the textile machinery sector. Sales totaled CHF 121.5 million in the third quarter and CHF 457.7 million for the first nine months of the year, while the order backlog stood at around CHF 590 million as of September 30, 2025.